Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Does Your Website Trick or Treat?
Build Trust with Your Website Content Honestly This Halloween, more children are going to be treated than tricked. Those costumed kids may shout, "Trick or treat!" from your front stoop, but you know there's no trick, just plenty of treats. Candy. That's what the...
Dudes with ‘Tudes
How to Avoid Creating an Email with Attitude Many people believe the best way to convey a strong or sensitive message in a non-threatening manner is through writing — in an email, a text, a social media post or (God forbid) a written letter. Sending a message in...
Protect Your Eyes from the Computer
Your Electronic Screens Can Hurt Your Vision The good news is that computers, televisions and other electronic devices aren't as bad for your eyes as they once were. That's because cathode ray tubes emitted a low level of X-ray radiation while the new LCD screens give...
Don’t Believe Everything You Read
How to Tell if Online Claims Are True or Not Every day, we hear about scams and outrageous online claims. At the same time, we count on the Internet and its vast network of content suppliers to keep us up-to-date on trends and news affecting our families, communities...
How to Tap into the Digital Economy
The Longer You Wait, The More Difficult It'll Be As of 2016, nearly 3.5 billion people, about 40 percent of the world's population, are connected to the Internet in some way. In the United States, about 87 percent of the country's men, women and children go online. Of...
Buy Local
Is It a Buzzword or Just Good Business Practice? Call it a trend, if you will. Wherever you live, you've likely heard the phrase. "Buy local" is the mantra of the day as we near the end of 2016. You hear it bandied about from boardrooms to back rooms. But do companies...
September: Time to Review Your Company Website
Revise Your Business Site to Improve Sales September brings change. The kids go back to school. The long summer days cool to brisk autumn nights. If you're anything like the writers at Ray Access, you get energized when fall returns every year. You may be past school...
No Sales = No Business
Sales Techniques Every Small Business Needs So you've finally taken the leap and stepped out on your own. You're great at building engaging websites, creating stunning graphics, building beautiful surfboards, writing, sewing, fixing… you fill in the blank. But are you...
The Best Networking Article You’ll Ever Read
Networking Tips to Get the Most from Meetings The principals of Ray Access believe in the power of networking. For local marketing, face-to-face networking has provided us with a local web of clients and partners. These connections serve several business purposes....
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