Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Email Etiquette Tips
Don't Sacrifice Courtesy for Convenience There's been much written about the sheer audacity of cellphone users who refuse to set down their devices when in the physical company of others. Enough about it already. If you don't understand etiquette, the ways of polite...
3 Ways to Avoid Content Delays
Web Developers and Businesses Both Suffer Content delays reflect those endless days, weeks or even months of waiting when you've completed website design and development, but there's no approved content for the new site. You've slaved over the design, maybe going...
How to Make Your Blog Go Viral
Infectious Blogging Tips That Keep You Healthy Prior to 1999, when you heard the word "viral," you ran in the opposite direction — or donned a protective mask so that you wouldn't catch a fast-spreading disease. The word "virus" comes from the Latin work for "poison,"...
The Proven Value of Ray Access
Content Writing Examples Show Our Diversity Ray Access isn't a fly-by-night company. It doesn't farm its work out to writers in other countries in an effort to save a buck. It doesn't employ drunken college students to pump out words on a page. The writers and editors...
Size Matters (in Blog Posts)
Your Blog Post Word Count Influences Rankings If you want to help your website move toward the top of the search results page, take all that search engine optimization (SEO) advice and lock it in the closet for now. If you want to make your site more engaging, ignore...
Blog Writing: A Step-by-Step Guide
Professional Bloggers Talk Writing Process Potential clients, friends and curious business owners regularly ask the writers at Ray Access: "How can you ghost-write blog posts for someone else when you don't know anything about their business?" They usually want to...
How to Beat the Blockers
Only Hire Content Writers Who Deliver Quality Content for the sake of content is no longer enough. Ad blocking on desktop computers, laptops and mobile devices is rising every year like a great solid state cement wall around the cloud that is the Internet. According...
Part 2: When to Write Your Own Content
Do Small Business Owners Have So Little to Do? Many small business owners are good writers, which is a good thing. When you're small, you have to do everything yourself. So you write your own content for your website, and if you have the time and energy, you can write...
How to Write User-Friendly Copy
Hire a Writer Who'll Write in Clear Language Ever come upon websites that are difficult to read? It's frustrating. Even though they seem to match your search terms exactly — whether it's "how to write with authority," "how to hire a writer for website content" or...
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