Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
2016 WordCamp Lessons
Keeping Up When Everything Keeps Changing WordCamp Asheville Lessons and Takeaways WordCamp is a weekend conference held in different cities around the globe. All the conferences focus on educating people how to use WordPress — an open-source foundation for building...
SEO That Just Makes Sense
Choosing the Best Keywords for Your Website So you have someone doing SEO (or search engine optimization) for your website. He gives you a long list of the best keywords that were trending the day that he checked. Good. He scans your website pages to make sure each...
Part 1: When to Write Your Own Content
And When to Hire a Professional Agency for It Let's face it, large companies have their own in-house writing teams, most likely as part of their marketing departments. So these corporate businesses almost always create their own content in-house. That leaves: Small...
Your Shadow Knows
"Shadow Writers" Explain What They Do Recently, we attended a networking function where we found ourselves talking with a small group about our business, Ray Access. It happens. We mentioned that we don't request or require a byline on anything we write for our...
Business Blogging: A Baseball Analogy
Hit for Batting Average or Swing for the Fences? When you're blogging for your business, you often have several goals in mind: You want your blog posts to attract visitors, especially new visitors, to your website. You want every one of your carefully crafted articles...
Attraction, Not Promotion
Don't Scare Visitors in Your Online Marketing Most business people know the difference between advertising and marketing. Advertising is a direct pitch to sell your goods or services, while marketing covers the entire process of connecting with your present and future...
The Cachet of Asheville, NC
A Small Hotbed of Creative Entrepreneurs Although we can write for any business in the English-speaking world, Ray Access is located, physically, in Asheville, NC. Why is that important? In some respects, it's not important at all — everyone has to live somewhere. In...
7 Tips for Converting Website Visitors
Making Converts out of Your Website Guests You wouldn't use a Sunday evening dinner party as a platform for converting liberal-minded guests into hard-core gun-rights advocates. Your motive would be not only inappropriate (unless they knew what to expect before they...
Why Blogs Matter
Your Blog Posts Keep Your Website Relevant Here at Ray Access, we specialize in writing website content and blog posts for businesses. We're professional writers and experts at creating online content that works. Together, the principal writers at Ray Access have...
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