Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Writers’ Cramp and Baseball Camp
Sports Medicine Heals Ballplayers and Writers What do writing and baseball have in common? For one thing, they are two of Mark's favorite things in the world. For another, they can both lead to devastating hand injuries. And finally, both writers and baseball players...
Trump This! Headlines That Grab Attention
How to Get Your Blog Posts Noticed Online There's no trick to writing good quality content. Find a suitable subject, do your research and then write clear, engaging copy. If it's shareable information, people will appreciate it. But only if they can find it. And...
When Outsourcing Pays Off
Why Outsourcing May Be the Right Decision Amid all the clamor about buying American and keeping jobs in-house, the word "outsourcing" sometimes gets a bad rap. Outsourcing's reputation stems from a company's decision to cut good people purely for financial reasons....
How Much Does Website Content Cost?
What You Need to Know When Hiring Writers You can find someone to write your website content for as little as five dollars a page. Even twenty dollars a page may seem reasonable to you if you're a small business. But the content you end up with most likely will be...
How to Build a Better Website
Design and Build Your Own Site for Best Results If you're an industry leader, you realize that you must have a better website than your competition and a frequently updated blog to reach your existing and potential customers. So you make a few inquiries, and the next...
Get Social: Social Media Does More Than Build Awareness
Social Customer Service Nurtures Interaction Ten years ago, most business owners didn't realize they needed a website; almost all have one now. Five years ago, most business owners didn't understand the value of engaging, targeted website content; the very existence...
What to Do with the Extra Day This Leap Year?
February 29 Provides You a Rare Opportunity Kids play leap frog, while adults take a leap of faith. And everyone gets an extra day every four years on February 29. That makes 2016 a leap year. So is this just a passing fancy in your eyes or an opportunity? We tend to...
How to Write a Blog Post
A Step-by-Step Guide by Professional Bloggers For many people, including businesspeople, writing a blog post seems difficult. Where do you start? What do you write about? What's the point? You have lots of questions, and we — the professional writers at Ray Access —...
Rejection Is Protection
A Brief Diversion on the Road to Success Whether you call it karma, God, fate, a higher power or just dumb luck, you most likely have some kind of connection with a power that holds your future in its hand. Most people do. In Asheville, we know that there is some kind...
Sign up for the Ray Access Newsletter to receive monthly tips and information for improving your business or agency content.