Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
4 Things to Consider When You Hire a Blogger
Hire the Right Person to Write Your Blog Posts When you don't have the time or inclination to write your own — buyer beware.. It's now quite evident to most business owners that one of the best ways to reach your intended customers is with well-placed, timely,...
Ghost Writers Launch New Website
Ray Access Launches Redesigned Website "We're still here!" shout Ray Access partners Linda Ray and Mark Bloom. Those are mighty bold words coming from a couple of local ghost writers who are beating the odds. They've built a business that's thriving in an industry...
When Is a Sale Not a Sale?
Instilling a Sense of Urgency Makes Better Copy "Biggest blow-out of the year!" "Don't wait, buy today while prices are at their lowest ever!" "We'll never slash prices like this ever again!" "Hurry! Sale ends Monday at 5:00 PM!" You don't believe these ads. Or do...
The Art and Science of Business Blog Writing
Everything You Should Know About Keywords Writing business blogs, one of the core services Ray Access provides, is not like writing for a newspaper. It's not writing a scholarly essay. And it's certainly not like writing a short story. There's an art and a science to...
Beyond Analytics
Why Ray Access Provides Website Assessments Our website assessment gives your site a human evaluation. Website analytics (like Google Analytics) can show you all kinds of data: How many unique visits your website attracts. How long they stay on your site. What pages...
Just Like the Cobbler’s Kids
We Have Good News and More Good News... We haven't been slacking, and we're not on vacation. The truth is that Ray Access has been busier than ever as April 2015 marked new highs in almost every category of our business. That's the good news. Linda and Mark love...
5 Blogging Tips for Non-Writers
Ray Access Makes Blogging a Bit Easier for You A blog is an ideal vehicle for sharing information with your business customers, for attracting new customers to your website and for communicating with people within your industry. The problem, of course, is that you may...
3 Tips for Using Keywords
Most People Want to Know: What Is a Keyword? To start at the very beginning, a keyword (or keyword phrase, since a keyword can consist of one to five words) reflects the subject of a website page or blog post. The keyword sums up the content so that search engines can...
Answering Questions
It's the One Purpose for Blogs and Websites Business blogs and websites have a specific purpose, but it's not to sell your product or service. At least, not entirely. Your website needs to develop trust with your visitors. Your blog needs to attract those curious...
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