Website Assessments
Learn What Your Site Needs Before Changing It
The Purpose of a Website Assessment
Perfection in a website is often more elusive than a perfect body, a perfect set of wheels or a perfect business partner. At the same time, “good enough” isn’t exactly the goal you want to set for your website. But before you can aim for perfection, you must define it.
The best website for you is one that stands out from your competitors’ sites. It projects a confident, structured, carefully curated image that says, “I know what I’m doing.” You may think you’ve achieved website perfection for your business or for your client. But you can’t bring a website closer to perfection until you’ve had it reviewed. Ask a disinterested web professional to give your site an honest appraisal from a user experience perspective.
Don’t ask your employees to review your new or updated website. They won’t say anything negative about the site. They know how much time and money you’ve poured into the project, and they know you want to launch the site soon.
Who You Gonna Call?
If you’re a web development agency, you want to promote your work as the best website on the planet. But you may not have the objectivity to honestly assess the site’s user experience. You need that before the site goes live. Stop relying on analytics; that data tells you only half the story.
Instead of wondering how visitors will use your new or revised site, call on third-party writers and editors who spend their days pouring through websites every day. The team at Ray Access provides you with a written report, called a website assessment, that details the user experience of your site. Since we develop content for websites, we appreciate what makes your website work for visitors, and we know what visitors look for.
When to Review Your Website
The best time to get a website assessment is before you decide to build a new site or redesign, revise or update your current site. The Ray Access principals comb through your site, just as it is, from a user experience point of view. The resulting website assessment report directs you or your website developer to focus on the most helpful changes.
Like all creative projects, the best website design begins with a plan. And that plan needs to be based on real data and real perceptions. When you call on the writers and editors at Ray Access to analyze your current website, you receive a review of the:
- Navigation of your site, including the ease of use of your menus
- Appropriate number of pages — in other words, have you covered everything?
- Flow from page to page, as you direct visitors to the information they’re seeking
- Placement and functionality of the graphical elements and photos on your site
- Proposed content to fill in missing information or expected elements
- Use of internal links to keep visitors on the site longer
Everything on your website should contribute to its purpose. Everything should make it easy for visitors to learn what you offer. And everything should persuade visitors to buy what you’re selling. You must remove all obstacles.
Order a website assessment today!
Revision Time
All websites need to be updated from time to time. If you haven’t upgraded your website in the past three years, consider a new design and fresh content. Otherwise, your visitors see an old design and conclude that your company isn’t leading the industry or doesn’t really care about their online user experience.
And if your website has a new design, but it’s not generating additional income, you may not need to scrap the whole thing to start over. A website assessment tells you exactly what changes you need to make to deliver results and create the best website possible. A website assessment pays for itself in a very short order.
“I can’t believe how many times I’ve searched a website and couldn’t find a phone number or email address — never mind the number of sites I’ve scrolled through, page after page, and still couldn’t tell you what that business offered.” — Linda Ray, CEO of Ray Access
Get a Website Assessment from Ray Access
Ray Access is best suited to examine your website content. Ray Access writers and editors are content experts who’ve visited thousands of websites during their research; they know what works and what doesn’t.
The best website should be making you money, not costing you money. If it doesn’t, you need to know what to fix so it generates new business. That’s where a website assessment proves most valuable. And it’s ridiculously affordable to hire the professional writers and editors at Ray Access to review your site:
- $150 for websites up to 10 pages
- $300 for websites of 11–20 pages
- $500 for websites of 21–40 pages
- $750 for websites of more than 40 pages
It’s an investment that pays off for you. In business, you have to know where you are before you can move forward. Let the experts at Ray Access review your website content, imagery and navigation before you spend any more money on your site. You’ll end up with a more effective website.