Newsletters for Businesses
Newsletters Help keep Your Brand Top-of-Mind
Why Your Business Needs Electronic Newsletters
The best newsletters deliver your message directly to the email inboxes of your customers — and potential customers. Newsletters serve a number of purposes, including:
- Reaching your employees to tell them about company changes
- Letting your vendors know about new contract bid dates
- Keeping your stakeholders up-to-date on company matters
- Providing industry news and trends to your customers
- Keeping your name in front of your best customers
- Entertaining and informing all your subscribers
Because your newsletter is distributed regularly, usually once a month, you’re effectively building your credibility while keeping your business name top-of-mind. And if you provide valuable, relevant and timely information, your audience even looks forward to them. Take advantage of your email list with targeted newsletter writing and distribution. It’s the best email marketing available — and requires very little investment.
Use the best email marketing strategy
“A mailing list can be your most valuable tool. Done right, you can use it to drive leads, get repeat clients and help you become seen as an authority in your field.” — Inc. Magazine
Why Email Newsletters Work
Businesses, governments, families and even like-minded friends keep in touch through monthly, quarterly or annual newsletters. And with the power of the internet, creating email newsletters is easier than ever. Email newsletters prove you’re reliable, an expert in your field and a thoughtful influencer. Newsletters offer other benefits as well, not the least of which include:
- Not everyone looks at social media, but about 3.7 billion people use email every day.
- Newsletters are unobtrusive and voluntary; people can opt-out at any time, thanks to the 2003 SPAM Act.
- Email newsletters are not subject to web browser algorithms and changing SEO demands.
- Newsletter writing and distribution is facilitated by experienced professionals like the team at Ray Access.
- You can place call-to-action buttons and seasonal notes among the informative and entertaining news you have to offer.
- Top email newsletter creation provides a perfect medium for repackaging your blog posts. Add links to send newsletter readers directly to your website content.
- Newsletters are inexpensive to produce and send, even to tens of thousands of recipients.
And the payoff is huge when done correctly. According to PR Daily, an arm of Ragan Communications, trainers of professionals in corporate communications, public relations, social media and management:
“Savvy marketers know that email marketing
is the top performing digital marketing channel,
delivering an ROI of $44 for every $1 spent.”
What to Include in Your Newsletter
Keeping readers informed on what’s going on in your industry is a perfect way to use your monthly newsletter. When you share inside information, your readers feel grateful. The news may help them make decisions, and they’ll remember you for it. It also makes them look smart when they share the information with colleagues and friends, which reinforces your email marketing strategy.
Other types of content to provide in your email newsletters include how-to lists and best practices. These short articles educate your readers, which builds trust in your brand. Let the newsletter writers at Ray Access create newsletter content that engages readers with copy that’s:
- Useful. Too many newsletters sound like a journal entry written after a long day at the office. While these musings may be interesting to your close friends, professionals don’t spend precious working hours with it. If your newsletter writers can’t provide valuable information that readers are grateful to receive, it’s time to find writers who can.
- Interesting. Dull newsletters fill inboxes every day. Marketers and business owners think they can put anything in a newsletter, and their audience will still read it. They don’t understand how to engage, entertain and enlighten readers. Top email newsletter creation includes stellar writing and delightful, educational content.
- Trendy. Just like newspapers, newsletters must be relevant. They must provide information that’s topical and exciting to your customers. Your readers, when motivated, share the best newsletters with their own personal and professional email lists.
Discover how inexpensive it can be!
The Best Email Marketing Tips
Whether your email newsletters contain your thoughts about company leadership, tips for industry insiders or communication for internal staff, it’s more effective when you follow a few professional tips, such as:
- Even if you don’t hire a writer, at least get your newsletters edited by professionals with experience in newsletter writing and distribution. There’s no room for even one grammatical error in your communications!
- Keep your newsletters short. Don’t include much more than 350 words. Additionally, include bolded headings, clear calls to action and links back to your website.
- Make sure all the links you include work properly. Broken or useless links scream unprofessionalism.
- Stay focused on one theme. Don’t shove too many differing thoughts into an email newsletter. There are enough obstacles to getting people to open and read it. Don’t add more.
- Don’t be afraid to quote other thought leaders in your newsletters. By inserting meaningful quotes, you appear more intelligent.
- Use timely trends and current events to kick off a newsletter. When the topics you write about are already watercooler fodder, your newsletter is much more likely to be included in the next round of discussions.