Website Content for Businesses
Maximize Your Web Presence
Your website needs effective content to connect with your visitors. Only by engaging people can you gain their trust, which is the first step toward converting your visitors into customers. To accomplish that, your website content has to:
Answer Questions
Give visitors what they’re seeking: answers to the questions that brought them to your site.
Prove Your Expertise
Accurately and definitively show that you’re not just competent, but an expert in your field.
Define Your Business
Clearly list your business’s products or services. Explain what you can do for your visitors.
Convey Your Values
Use the styling, graphics and written content to communicate your company’s personality.
Show Contact Info
Display your business address, phone number, email address and hours on every page.
Provide Direction
Include succinct and compelling calls-to-action so your visitors know their next steps.
If your site does these things, you’ll connect with visitors and earn valuable shares, online and offline. That’s the power of effective website content. And that’s why you need professional content writers for every page of your site.
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Provide Useful Information!
Content marketing isn’t just about selling. It’s about building a loyal following for your brand. Your website visitors appreciate guidance, suggestions, entertainment and useful information. In a world filled with sales pitches, it’s refreshing to find a business website that really seems to care about their customers, not just their own bottom line.
The funny thing, though, is that your bottom line benefits when you include content marketing in your advertising budget. The Content Marketing Institute reports:
“Consumers are fed up with in-your-face advertising
and sales tactics that feel cheap, slimy, or underhanded…
They’re attracted to authenticity, transparency, and friendliness in a brand.”
Your website has to inspire trust by building relationships with your customers. If you can answer your visitors’ questions, you’ll gain their trust and earn their loyalty. With useful, timely content, you earn their respect and their subsequent business. That’s how online marketing works.
Every web page from Ray Access is thoroughly researched, expertly written, professionally edited and guaranteed original!
Give Them What They’re Seeking
The algorithms used by Google and other search engines change almost daily. While a one-percent keyword density was the norm last week, for example, a new algorithm may make that appear heavy-handed. One constant is the need for quality content that answers questions.
Google’s algorithms are complex, but they value quality content that thoroughly and expertly answers questions. Google itself reports that to get better local placement, you have to provide better information. To receive a better ranking, follow Google’s advice:
“Local results favor the most relevant results for each search,
and businesses with complete and accurate information
are easier to match with the right searches.”
Your phone number and hours of operation need to be clearly posted on every page of your website. Otherwise, your website isn’t doing its job. That’s why hiring professional online writers like the team at Ray Access makes sense — they know what both consumers and search engines are looking for, and they know how to deliver the answers on your website.
Your Answers in Your Voice
The writers at Ray Access talk with you before beginning your website content project. This isn’t a social call; they want to hear you talk about your values, your mission and your level of customer service. They want to learn about your business from you.
When they write your website pages, the tone should read as though it comes from your company, not from keyword-tracking software or writers who crank out the same marketing drivel for everyone. Ray Access content writers take pains to capture your company’s personality.
You always have an opportunity to review the website content that Ray Access produces. You’re encouraged to proofread the pages for clarity, consistency and correctness — as well as for language, style and tone. If a passage sounds awkward to you, Ray Access fixes it. Every page comes with one free revision, directed by your feedback.
Hire Ray Access for Your Website Content
The road to a profitable website passes through Ray Access. Our writers and editors deliver clean, consistent content for your website, using best practices for keyword placement. Your website earns a high placement in searches while still pleasing the real people who visit.
“Our services don’t replace search engine optimization (SEO),
but they make your SEO work better.”
— Mark Bloom, Director of Digital Content, Ray Access
Keywords, internal links and location markers don’t do much to attract the attention of visitors by themselves. But when keywords are expertly placed among outstanding writing that’s useful and easy to digest, those SEO considerations are powerful and deliver both search results and human eyes.
Get the Most Out of Your Website
When everything on your website contributes to its purpose, it expands your reach and your bottom line. Everything that Ray Access does for you moves your website closer to that goal. You have little to lose by hiring Ray Access, but you stand to gain the marketing power of the internet.
Let the experts at Ray Access craft the perfect language to generate leads for your business. There are no sites too large and no projects too small for their attention. You receive price breaks if your website is more than 19 pages and again if it surpasses 40 pages.
Come work with us! Don’t rely on social media to tell your story. Instead hire the third-party content writers who listen to you. Ray Access creates words that empower your business online, generating leads and turning visitors into customers.