Content for Developers Make or Break a Site

Website developers create websites, blogs and plug-ins for newsletters, shopping carts and other electronic business necessities. They use different platforms and styles to build their sites, but it often falls within the purview of a web developer to come up with color schemes and designs.

An effective website is made up of many essential pieces. Because of the very nature of websites, content for developers often comes from other sources, such as:

• Graphic designers
• Photographers
• Writers and editors
• Marketing consultants
• SEO specialists
• Videographers
• The clients themselves

In-House or Outsourced?

Any large web development company often employs professionals with the key skills needed to create a website. you may be able to keep a staff prepared to deliver all the necessary components required for a complete package. Outsourcing content for developers to niche, third-party operations like Ray Access, which only provides writing and editing, is a simple and efficient way to handle your company’s needs.

Keeping all the tasks in-house means that your development team must include more project managers and supervisors, forcing a bigger payroll. But you may not always have enough work to keep everyone busy on a full-time basis. When you outsource content for developers, you only have to call on the third-party vendors when you need them. And once you find a third-party provider you trust, the need for oversight disappears.

Benefits of Outsourcing Content for Developers

In addition to the payroll and supervisory positions web developers can avoid when they outsource, web developers receive an abundance of other benefits they may not really appreciate until they’ve tried the outsourcing business model.

Features and benefits that niche firms offer in the form of content for developers include, but certainly aren’t limited to:

• Being able to set firm deadlines that third-party vendors adhere to. Contractors know the value of meeting deadlines, especially if they want to keep getting more work from that developer. After all, having projects slowed down waiting for content in one form or another is one of the banes of the developer’s existence.
• Relying on professionals that keep up-to-date on best practices of their particular specialty. Contractors must know their area of expertise. So that means web development companies don’t have to bother with continual in-house training. Content for developers designed by specialists follows current design trends, and those change quickly in the online environment.
• Taking responsibility off the client is an advantage that most customers appreciate. Building relationships with content providers means developers can confidently offer a complete package to clients without having to hire and train a team to do the work, or at least that part of it.
• Paying for content is rolled into the final quote developers give to clients. In this way, the customer knows what the total budget consists of for a final, ready-to-go-live site. Additionally, the practice of outsourcing content for developers gives the developers a cushion onto which they can add a percentage, increasing their own profit margins.

Massaging the Message

Most website designers and developers understand that an effective website is more than just a pretty face. A site can have the flashiest graphics and hottest new interactive features, but if customers can’t find what they’re looking for or if they don’t understand quickly what makes that business special, then that website is nothing more than eye candy.

You must seriously consider the content you use on a site to bolster its effectiveness. Messaging should be a top priority, allowing the site plan, design and content to fit seamlessly together in the final presentation. When a company’s customers visit its website and the content answers questions and makes searching for information easy, the web developer’s clients make sales. And when those clients need to revamp their site, the developers who’ve spent time and energy building a strong outsourced team will get that call!

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.