Writing Online Content Isn’t Enough By Itself

Where you put your online content is just as important as where you hang your ornaments

Everyone by now should know how important content is to a website. It adds value, raises page rank, builds trust and generates sales. But the content on your website has to connect with your audience and it has be appropriate for its place. In other words: content has to work in context.

What does that mean? To the writers at Ray Access, writing content in context means crafting carefully researched blog posts that attract attention. It means creating website content that communicates your message in a way that turns visitors into customers. In short:

• Blog posts, as an extension of your website, build depth while reaching out to your audience across the Internet. Your blog, when it’s working, becomes an online marketing engine.
• Website content explains your unique business proposition — what makes you different and why anyone should choose you over your competitors.

Why It Works

When both are working together, website content contributes to lead generation, which adds to your bottom line. Yes, your website should be making you money, not costing you money. And it all comes down to high quality content in context.

The content on your website is the means for connecting with your customers. It’s your online sales force. You can’t be there 24/7, but your website can. It’s always open, and it’s always working. With the right content in context, along with an appropriate design and the necessary technology, your website — all by itself — can create and nurture a relationship with your visitors.

Your Website as a Sales Tool

Website content has to build trust in your business. Since people do business with people and companies they like, your website has to convey a likeable personality to visitors. It should demonstrate your expertise and knowledge in your field. It can enlighten, explain and coerce. While the ultimate goal of your website is to generate sales, the more immediate goal is to develop a relationship with your target market.

Your website accomplishes this with the right content in context. If your audience is 20-somethings, your website has to speak their language. If your audience is 50-somethings, you need content they can understand. Ray Access writes targeted, researched website content, no matter who your customers are.

Your Website as a Marketing Tool

But first your customers have to find you. And that’s why blog posts are so vital to your business. Blog posts can take advantage of keyword phrases that your website can’t cover. Your blog can tie your business to news events, celebrities and even other industries. Your blog posts reach out across the Internet to attract people — people looking for answers — to your website.

Business blog posts are written specifically to attract your clientele. They are meant to be interesting and shareable. They answer specific questions about your business or about your industry. They share your knowledge and educate your customers. Blog posts can help you find new customers. And the writers at Ray Access research, write and edit a tremendous variety of engaging blog posts.

For all this, you need expert online writing services. Contact Ray Access to discover the difference between just content and content in context.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.