Your Website Content Will Reign During 2013

Most of you know that we’ve repeated our belief that content is king to our friends, our business associates, and of course, our clients. In fact, we’ll tell anyone, including you.

The best way to gain exposure on the Internet is to provide good, informative content on your website, delivered consistently over time. Good quality content is the absolute best way to reach your marketing goals and to establish your company as an authority in your field.

You may think we say this because we’re Ray Access and we’re in the business of providing content, but you’d be wrong. We say it because it’s true, and we’re not the only ones to assert it. We follow the trends of the online marketing industry, and we’ve found marketing experts, trendsetters, and bloggers who agree with us.

While we’re not privy to whatever Google or Bing has in store for the future of search engines, we believe sincerely that good writing and useful information will win in the end.

Keywords will always have value and backlinks work for now, but search engines keep refining their criteria. It always comes back to quality content, delivered consistently. Now others are confirming what we already knew. eMarketer.com recently wrote that content is the number 1 marketing priority for 2013, overtaking the focus on social media.

Getting on social media has been an industry mantra for the past several years, but eMarketer.com stated that “companies understand social media’s potential value in engaging customers and generating leads, but are having trouble developing effective methods of measuring return on investment.”

In other words, an actual visit to your website has value; a “like” really doesn’t. And even when you do develop a healthy social media presence, what are you going to give your followers? You’ve got to give them reasons — new reasons every day — to keep coming back for a visit. It’s your content that not only lures them in the first place, but keeps them coming back until you become a household word.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.