Specialty Content for Dental Practices
Dentists provide a personal service; communicate that!
People want to know they can count on a dental team to take care of their regular maintenance, treat an emergency and give them necessary advice. Before you can gain a new patient, you must be able to reach people to tell them about your expertise.
Today, that first introduction often occurs online. And yes, the field is awash in competition within every dental specialty. You may attract some new patients with targeted advertising, but your marketing strategy absolutely must incorporate an active, compelling website.
Dentist websites are the first stop for people looking to find a new dentist. Referrals still play a big role in garnering new business, but almost everyone still wants to check out your dentist website before they call. Don’t postpone creating and/or updating your website. To remain competitive, you must have a site with complete, easy-to-understand information.
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To grab the attention of future patients and maintain an effective ongoing relationship with your current clientele, you have to give them reasons to call you.
Potential Patients Shop Around
You have to realize that your website visitors are comparing you to other dentists in your area. When they visit your site, they’re looking for:
- Information about your services
- Professional and modern website design
- Reasons why they should choose you
- Explanation of your expertise
- Testimonials
- Location
- Hours of operation
- Payment options
- Contact info
- Means to make an appointment
The content of dentist websites must be easy to read and informative. The more details you can provide potential patients about the benefits of your practice, the better chance you have of connecting with them. You must also meet these shoppers where they search. Research shows that about 50 percent of web searches are performed on smartphones, so your website needs to be mobile-friendly.
Build Trust with Your Online Presence
Most consumers start by looking around different dentist websites. If you provide exceptional information about their symptoms and possible treatment options, they look for signals that you’re a dentist they can trust. Build that trust with:
- An easy-to-navigate site
- Working links
- Highlights of your years in service
- An informative site that doesn’t come across like one big advertisement
- Clear points of contact
- Content that’s understandable and relatable
- Soft calls to action
Once their interest is piqued, consumers delve deeper into your site. And the more time they spend moving around your carefully constructed pages, the more they’re drawn to your practice. Visitors stay on a dental site to:
- Learn more about their condition
- Find out what treatment options are available
- Read reviews from other patients
- Understand the procedures you offer
- Compare your practice to other dentists in the area
- Find your location and hours
- Make appointments
What to Include in Dentist Websites
- About you and your practice
- What makes your practice special
- Conditions you treat
- Diagnostic tools you offer
- Treatment options you provide
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Dentist Websites Are Good for Business
All dentist websites should provide a complete library of conditions and treatment procedures in your particular specialty, in addition to detailed accounts of the general dental services you also provide. But there also are other factors that make good websites so effective. They are correctly formatted and easily scannable, putting your information at consumers’ fingertips. Properly executed, dentist websites:
- Establish you as an expert in your field
- Attract more patients to your practice
- Prepare patients for their visits
- Showcase your experience
- Point website visitors to your location
- Call on them to take swift action to address their dental concerns
Your staff and partners appreciate a well-developed website as well. Design your site to showcase your processes, your commitment to the community you serve and your service structure. A website for a dental practice streamlines your office management by:
- Introducing your staff to the public with friendly, informative bios and credentials
- Giving new patients directions, maps and parking instructions
- Integrating online appointments with your daily calendars
- Providing patients with valuable information they need before they arrive
- Creating easy access to patient forms to be filled out prior to appointments
- Integrating links to the insurance carriers and payment programs you accept
Every practice needs an online presence, even dentists who’ve been practicing in the same location for years.
Building Dentist Websites
Whether you’re a one-person practice with few resources or you belong to a larger practice with multiple partners and specialties, find a website development team to build a site that’s appropriate for your needs. Look for a website developer who:
- Listens to your opinions and requirements
- Understands your online marketing strategy
- Knows what keywords and search engine optimization (SEO) attracts more visitors to your site
- Honors your deadlines
- Offers exceptional customer service so you have input in the process
- Has a solid relationship with expert online dental practice writers, like those at Ray Access
- Provides follow-up and additional services to maintain your site with updates
- Incorporates blog posts and newsletters into the site architecture
Helping You Grow Your Practice
As you grow your dental practice, spend your time running the business and seeing patients. You may not have the time or inclination to write and edit content for your website day in and day out. Rely on professional online content providers who understand your specialty and can translate to patients exactly what you do.
Only the best content attracts future patients. Steer your website developers to Ray Access for writing that makes the best first impression. Or contact us directly to get the best deal for your site’s content. Ray Access works directly with web developers, project managers, dental office managers and dentists for content development and delivery.
