Business Websites Require Specialized Services
Today’s website developers do amazing work. They often design, build and support their clients’ websites — as well as train clients on how to maintain their own sites — all while trying to hit a moving target. The internet keep changing, tastes keep evolving and business clients have become notoriously difficult to please.
So it’s no surprise that successful web developers either hire specialists or contract out specific work. No one can do it all by himself anymore. The types of specialties required include:
- Website design
- User experience (UX)
- Graphic design
- Website content
- Search engine optimization
Website Developer as Project Manager
As a result of this specialization, website developers — even well-connected, highly skilled web developers — often find themselves becoming project managers. Even if they still do the coding, they have to manage others to do the rest. Industry changes have been forced on developers because clients are demanding those services along with the actual website.
And it’s become a successful business model. Many website developers are becoming freelancers themselves, sticking with the work they love and hiring out to do project work. Others have seen the writing on the wall and established agencies that can do it all, even if the website developer can’t do it by himself. There are many examples of this either/or business case playing out across the globe.
Digital Agencies Are Flourishing
If you need a web designer, you can find hundreds online. The same is true of every other specialty, including website content providers. Niche professionals exist, and the smart ones are aligning themselves to form digital agencies. They may have never met in person, yet they can work together to satisfy demanding clients.
It’s a new business model for a new millennium. Digital businesses have an address, but it may be the owner’s home address, a P.O. box or a co-working space. Experts come together through online apps like Skype or Basecamp, where conference calls are pulled together from around the country and project tasks are laid out for all to see. It’s exciting and challenging. But it’s working.
Ray Access as a Business Partner
At Ray Access, we’ve seen the changes too. We align our team with website designers, web developers, SEO firms and UX professionals to offer website content, blog posts, press releases and more. When we deliver to the client or to the agency — since we’ve done both — we become an arm of the agency we work for or through.
Ray Access is a specialist for online content. But we don’t offer web development services or graphic design or SEO. We have allied partners for that. And when we work through a website developer, we make that agency seem like they’re the experts in website content, even though we’re doing all the work.
Find Your Digital Partner
So if you’re a website developer, SEO firm, web designer or UX pro, find others you trust to do the work you can’t or don’t want to do. Develop a partnership, so that no matter which one of you brings in the client, you all get some work to do, each to his own specialty. Everyone wins in this scenario, especially the client, who gets the best of all worlds!
Ray Access is still actively seeking partners for web developer, SEO and design services. If that’s you, contact us and let us know what you do and what you’re looking for. Together, we can all astound our clients and deliver functional websites that streak to the top of the search results. And isn’t that the point of our efforts?
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.