Content for Health & Beauty Practices
You Need Content Thats Fresh, Clean and Inviting
In the health and beauty industry, you have to provide exceptional answers for those searching the internet for related products and services. The health and beauty industry poses an increasingly competitive landscape for practitioners. That means your health-related website content has to be clear and compelling.
When the news reveals a hot new health trend, you’ve got to respond with your own insight through blog posts, website pages, newsletters and even press releases. Consumers are becoming hyper-aware of health trends. Use your health-related website content to provide your take on the latest trends, including how you either integrate them into your practice or compare them to your tried-and-true techniques.
Practices that benefit from specialized health and beauty content include:
- Cosmetics retailers
- Medical practices that address cosmetic health
- Pharmacies
- Aestheticians and cosmetologists
- Plastic surgeons
- Body spas and wellness centers
- Skin care spas and medical practices
- Yoga studios and training centers
- Eco-friendly fashions and cosmetics companies
- Diet and exercise coaches and firms
- Organic food businesses
- Extended care facilities and nursing homes
- Healthy environment providers
- And more …
Specialized content comes from great writers
All health and beauty website content must be fresh and attractive, unique and accurate to build trust and loyalty among your current clientele that result in referrals — the mainstay of health and beauty industry businesses.
Across the Board
Whether your business provides spas services, weight loss programs or products to help consumers achieve their health-related goals, your website content must:
- Look soothing and calming
- Give your offerings room to flow with sufficient white space
- Offer clear calls to action
- Be unique, but backed by authoritative research
- Clearly display your contact information and hours of operation
- Provide in-depth explanations of your services and products
- Let visitors know who you are, including your credentials, experience and mission
- Make checkouts safe and secure if you sell directly
- Be mobile-friendly
- Use keywords and search engine optimization (SEO) techniques that are organic and useful
- Be updated regularly with fresh content of relevant interest
To achieve these goals, rely on a team of expert writers and editors with decades of experience delivering the best content for every type of health-related business. You follow current health trends enough to know that the more you can tap into the desire for safe and effective treatments in your health-related website content, the more visitors (and more sales) you get.
Content Marketing for Your Industry
Health-related website content takes many different forms, all of which are useful for reaching your target market. The most effective content follows health trends and provides those searching for answers with search results that are:
- Informative
- Engaging
- Clear
- Concise
- Understandable
- Relevant
- Relatable
- Accurate
- Backed by research and testimonials
Reach your market where they’re most likely to search for your products and services. So while millennials look for referrals through Facebook and Instagram, seniors read longer articles in email or online magazines. All of these mediums require content that targets those markets directly. Ray Access provides copy that translates well to a variety of platforms with break-out options to use the content across multiple delivery channels.
All the content Ray Access creates specifically for your business is suitable for reuse on other distribution channels.
Best Products for Health-Related Website Content Delivery
The most effective — and most popular — health-related website content delivery options include:
- Page production for your website. To best create an SEO-rich website, each page on your site needs to include keywords placed seamlessly throughout the copy. Search engines prefer long-form content that exceeds 800 words per page. Links to your other pages allow visitors to easily navigate the site. Consider a website assessment to ensure that your site provides the best online user experience (UX) for your current and future customers.
- Regular blog posts. Blogging at regular intervals updates your website so it ranks higher in online searches. Blog posts provide a perfect medium for addressing current and past health trends. Additionally, they give you social media fodder, as you can take pull quotes from the articles for use in your Instagram videos, Twitter feeds and Facebook posts. Blog posts point readers back to your website, where they learn more about your offerings, giving you an opportunity to convert them into paying customers.
- Newsletters delivered to your email list. Electronic newsletters are the most cost-effective way to communicate to your fans and customers, those who’ve given you their email addresses. Collect emails with every purchase and inquiry to gain a rich source of interested leads. Newsletters typically are short so that the writing and editing costs remain low and distribution can be handled for minimal cost by Ray Access.
- Press releases for media coverage. When you have breaking news about your company’s expansions or community involvement, fundraising projects, partnerships or breaking healthcare trends in which you participate, a press release written by a former journalist helps to solidify your reputation as an industry leader. Press coverage is free publicity and usually perceived as more authoritative than self-promotions.
Health-related website content for a wide range of product and service providers is a specialty of Ray Access. Relying on expert third-party content providers like Ray Access leaves you and your team time to run your business. And even if you have a writer on staff, an outside editor ensures your content is free of errors and meets the guidelines for effective online reading.
Bring in the experts before you begin a website redesign or as you consider a new site for your business. We work seamlessly with your marketing team, website developers and project managers. While a beautiful site creatively designed and full of useful and eye-catching graphics pleases your visitors, it’s the words on the pages that drive sales, SEO and customer engagement.
