Build a Visible Business Offline and Online

Think of Times Square and all those gaudy billboards vying for your attention. Which ones do you notice? Which ones do you look at first? Which ones stay with you longer than 30 seconds?

Photo by Nik Shuliahin on Unsplash

Each of these questions is flippant, since we don’t really care what your answer is, but each one also applies to your business marketing. If you want to be a visible business and you have a brick-and-mortar, you can erect a sign that draws customers in through a splashy logo, a catchy font and maybe even an enticing graphic. The sign announces your presence to anyone on the street and may even say something about what your business promises.

Build a Visible Business

But what if you don’t have a brick-and-mortar? What if your location is in an out-of-the-way spot that isn’t dependent on walk-in traffic? Or what if you just can’t afford Main Street rents and so you open a shop off 20th Street?

OK, we ask a lot of questions. But businesses do well to ask “What if” questions because these queries can impact their bottom line. Knowing how to reach your target market is the difference between a healthy, thriving business and a Going out of Business event.

So go ahead and build that sign if you think it’ll help your marketing efforts. But before you invest, consider all your other alternatives. A visible business needs all the exposure it can get. In addition to a big sign at your establishment, think of all the other avenues for marketing, including:

• Billboards
• Newspaper or magazine ads
• Radio or television spots
• Pamphlets, rack cards and brochures
• Event sponsorships
• Press releases

But Don’t Forget about Your Online Customers

Even if you have a brick-and-mortar business — but especially if you don’t — you need to find additional outlets for your marketing. All physical marketing efforts, like those listed above, appeal to a local market. Online, you can broaden your reach, as your website is accessible to a potential worldwide audience.

That doesn’t mean you should target a worldwide audience, however. You can still focus on your niche and successfully market your visible business online. Your chosen keywords play a role, as do your strategies. Ways to tout your business online include:

• Have an awesome website that explains your business and your target customers
• Maintain a regular blog to share your knowledge of your industry
• Develop a regular presence on the most appropriate social media platforms
• Target keywords that your potential customers are actually using to find your business
• Start a monthly electronic newsletter to keep your business top-of-mind
• Review your online strategy periodically to ensure everything you’re doing is still effective

Building a Visible Business Takes Effort

The best way to keep customers coming into your store or finding your business online is to put the effort in, either on your own or by hiring the right experts. Signs, both physical and virtual, help, but don’t rest there. Make sure your website is compelling, clear and targeting the correct audience.

And that’s where Ray Access becomes the right choice for your business. The writers and editors at Ray Access know what needs to go on your website. We deliver progressive blog posts that attract new customers to your website. We write and distribute email newsletters and press releases. We work hard to get your business noticed. Learn more today!

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.