How to Get Visitors to Bookmark Your Website
Marketing and sales professionals say that your best prospects are those clients who’ve purchased something from you before. It’s not difficult to get them to keep coming back if they were satisfied with your product or service — as long as they finished the transaction feeling appreciated for their business.
Stay with us — this isn’t another how-to article about how to get your customers to buy more from you. There are plenty of those missives out there that you can read. Sales advice is readily available.
Instead, we’d like to tackle a slightly different angle: getting readers to keep coming back to your website. After all, your business website is where you convert potential customers into repeat customers. It’s where you get many of your referrals and where you solidify your position in your clients’ psyche.
Stay Relevant
When you become known as the place to find the most up-to-date information about your industry, trends or location, visitors keep coming back to stay updated. Once you reach this pinnacle of relevance, your site gets bookmarked and shared.
New content on a regular basis is one way to stay relevant and trendy. Highlight those blog posts that garner the most traffic to your site and write more on that topic. Ride every trend until it stops being popular.
Make It Worthwhile
Give your clients and avid followers something to keep coming back for. Try everything from coupons to shared gossip. When you find a popular carrot, keep serving it up to your readers. Just as trendy topics are good for more than one blog post, deals work the same way. Just don’t make the mistake of using your blog strictly to pass on deals for your products or services. If you plan on offering a deal, share the love and promote some of your partners or community nonprofits.
And that brings us to community building efforts. This topic makes worthwhile content in your blog posts. Engage your readers with promotions and contests. Offer to donate $1 to a local charity for every like you get on your Facebook page.
Share a Joke
Worthwhile content may include a new meme every day about the news, such as the elections or lottery jackpots. Take a shot at the latest television shows that take themselves too seriously. When sharing jokes or cartoons, however, keep in mind that not all your clients appreciate the same type of humor. Topics such as politics and religion really need to stay off your website, unless that’s your business.
But when you give readers something to laugh about, it may be a welcome break. Even entertaining stories or weird news you’ve picked up through research or by accident can make your audience appreciate escaping from the mundane aspects of life that keep us all bogged down.
Uplift and Carry On
All in all, the more positive your blog posts and website content can be, the more inclined readers are to keep coming back for more. Negative, derogatory and defamatory posts and rants may make for one memorable visit, but few people want to return for more.
Even when you spot a stream of visitors that enjoy negativity, is that really who you want to keep coming back? Is that who you can ultimately turn into loyal customers who love your products and services? Will they tell everyone they know about you and your website? Probably not. So our advice is to use your platform to uplift, not bring down.
And if you need help creating the type of blog you want, contact Ray Access. We can create uplifting content for you and even publish it on your website.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.