Are You Charging Enough in Your Business?

by Elle Ray | Jan 28, 2020 | Agency Advice

Find the Sweet Spot in How Much to Charge

This topic may not seem in line with the theme of the month, which is “Give Compliments Freely,” but it really is. The conundrum of figuring out how much to charge for your work is full of innuendo and flat-out esteem issues. For if you can’t compliment yourself for a job well done and charge accordingly, then why should anyone else praise your efforts and pay you accordingly?

In a politically correct world, many assume that it’s just not polite to admire yourself too much. Self-adulation often is construed as egotism or self-aggrandizing behavior. In fact, it’s a necessary and healthy ingredient in the mix of a successful web designer, content writer, project manager or small business owner.

What the Market Will Bear

In the field of web development — and for everyone who works within the industry — fees for services vary widely. When you seek answers for how much to charge from an LA or NYC business, you’ll get a wildly different answer than from someone working in the middle of Missouri. Even within the same locale, fees for web content of every kind swing up and down like a monkey in the trees, at least based on our experience at Ray Access.

So while business schools always advise you to investigate the marketplace and base your fees on what that market will bear, that’s not always a reliable measuring stick when it comes to web development or content writing. For one thing, most of us can work from anywhere in the world. We have a writer, for instance, who lives in Costa Rica half the year; he says our rate of pay allows him to live like a king there, but barely covers his rent back home.

Your competition hails from around the world, too. Content writers in India, for example, charge much, much less than Ray Access for similar word counts — and Ray Access offers one of the lowest rates in the U.S. Granted, the quality is never as good, but some clients shop only for bargains. At the same time, great writers in Kansas can charge less than great writers in San Francisco merely by virtue of the cost of living at the different locations.

What You Can Bear

Instead, how much to charge for your web services should be based on two primary indicators:

1. How much do you need?
2. How valuable is your product or service?

Most website content developers and providers charge by the project. Clients have an easier time with their website budgets when they have a total cost projection in hand. And you aren’t plagued by a client bothering you about going over budget. Common wisdom then supposes that you should figure out how much to charge by first deciding how much you need to make per hour of hands-on work to pay your bills, including coverage for overhead.

It may take a little experience to get right, but the second step involves determining how long a certain project will take you. Multiply those hours by your needs and that’s the bottom line figure for how much to charge.

Show Your True Value

Putting your true value into the equation takes a bit more finesse, as well as an ability to negotiate effectively. A bottom line should be just that — the least amount you can receive and still stay in business. So if you have to earn an average of $50 an hour to live comfortably and continue to run your business effectively, then you really need to charge enough to cover that need or you’ll soon be out of business and looking for a guaranteed hourly wage.

How often, how much and how effectively you compliment yourself on the quality of your work comes into play as you figure out how much to charge — and feel good about it. You can fill your website with all the testimonials in the world, but if you don’t honestly believe that your work is valuable, then you’ll have difficulty building a nice profit into your fee structure.

Knowing how much to charge is a delicate balancing act that takes in all the variables. It’s not an easy answer and one that keeps many small business owners up at night. Experience and necessity, coupled with a healthy dose of self-approval, gets you to a place where you become comfortable with your rates — and clients will sense your determination and pay you accordingly.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The Cost of a Mistake

by Elle Ray | Jan 14, 2020 | Agency Advice

Minimize the Cost of a Mistake by Preparing

You need to believe in your professional self. That means you need to know that the quality of your work is well worth the price you charge. This is a tenet of the Top 10 Principles for Successful Website Creators, as proposed by Ray Access in October 2019. And while perfection is the ideal in any endeavor, particularly in your professional work, it’s largely a pipe dream.

The cost of perfectionism is actually far worse than the cost of a mistake. According to an article in Psychology Today, being rigid and unforgiving leads to a host of personal and professional complications, including:

• Reduced problem-solving skills
• Depression
• Anger
• Insomnia
• Procrastination
• Anxiety
• High blood pressure

Stress Not

Stressing out over the cost of a mistake violates the first tenet of the Principles of Success philosophy: Take care of yourself first. While the cost of a mistake may hit you financially, the cost to your health, overall well-being and ability to carry on despite setbacks is far worse. As novelist Anne Lamott beautifully says:

Perfectionism is the voice of the oppressor.

Setting extraordinarily high expectations for yourself and your employees — or for that matter, anyone in your life — only leads to eventual disappointment. Humans are fallible and will make mistakes. The key to a healthy lifestyle and a successful business is not to let cost of a mistake stress you to the point of illness, but to find the lesson in the error. Learning how to handle a mistake is far more important than avoiding mistakes at all costs.

Get ‘Er Done

Perfectionists too often end up putting off important projects or missing deadlines because they stress about achieving that loftiest of goals. As a result, nothing gets done or it takes twice as long to complete. Instead of falling into this trap, try to temper your need for perfection. Minimize the cost of a mistake by taking positive steps to admit and correct an error, honor your promises to clients and learn from the process.

Part of never missing a deadline is about knowing when your work is good enough. That doesn’t mean you can skimp on quality; it means you must keep your deadline in mind as you work. Meeting a deadline, despite small potential mistakes, is more important than keeping a client waiting.

Expectations in American Culture

Being a perfectionist is wrapped up in the American culture. And while the cost of a very large mistake may cost you a client, you can save the client relationship by learning how to handle a mistake, large or small. This tactic may help the future of your career as well.

Pride and ego often are the first to feel the blow when you’re caught with a mistake. And those often are the main culprits behind handling the situation poorly. But your clients and staff don’t really care about your ego and care even less that it’s been damaged. They care about results. As professor Brené Brown said:

Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it’s a shield.

Make It Right

The cost of a mistake doesn’t have to mean the end of the world as you know it. It doesn’t have to translate into failure. The cost doesn’t even have to mean the end of a relationship. In fact, the strongest professional relationships are based on honesty and trust. Your best clients know that you’ll always do your best and take care of errors quickly and effectively.

Granted, it’s always best to take every precaution to avoid costly errors. Ray Access, for example, employs a stringent editing process before sending a finished project to a client. But instead of wallowing, giving up or beating your breast, take steps to rectify your error and reduce the cost of a mistake by:

• Admitting your mistake and taking responsibility for it
• Apologizing for the error
• Allowing your client to vent without getting upset yourself
• Giving your client time to think about a response
• Listening to that response without getting defensive
• Taking immediate action to fix the error — never at a charge!

Keep your clients happy. Let them know they can trust that you’ll do what you say. And make sure to follow up quickly when you make a mistake. Follow the sage advice of Benjamin Franklin to:

“Never ruin an apology with an excuse.”

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

It’s Not Brain Surgery, But…

by Mark Bloom | Jan 6, 2020 | Agency Advice

Believe in Yourself and in Your Website Work

One of the great things about working within the internet industry is that our work rarely puts lives at risk. We’re not brain surgeons or air traffic controllers. We never harm any animals in the course of doing our jobs. We simply create valuable websites that help businesses thrive.

But that doesn’t mean what we do isn’t important. In our own way, we support and enable the economy, both in the United States and beyond its borders. While it’s nice to see that Amazon had its most lucrative holiday shopping season ever in 2019, the fact is that small businesses contribute about 44 percent to the U.S. economy. The online world of commerce grows every year, and website professionals — even those who just do small business projects — help drive that growth.

Yay, Us!

So take pride in your work. Believe in yourself with each new website project you undertake. Try something new and learn something new. Every time you move the needle of best practices forward, everyone wins, especially you and your clients.

What you do matters, both to businesses and consumers. And when you believe in yourself, you tend to do your best work. Consider the value of what you provide your clients, such as:

• Easy-to-navigate websites
• Intuitive new designs and conventions
• Attractive new color combinations and compelling imagery
• Search engine rankings, despite a constantly moving target
• Valuable, clearly articulated information on particular industries and businesses

Keep Your Eye on the Big Picture

But those of us who work in the online realm — and we’re speaking to all the website developers, SEO experts, graphic designers, content providers and project managers out there — occasionally get sucked into the minutiae of our jobs. Tiny tasks that take all our time seem to grow in importance until we lose sight of the big picture. It’s a natural phenomenon for industry specialists.

Yet every website project can impact the industry. Remember that the internet as it now exists is only 20 or so years old, still in its infancy. What will websites look like 20 years from now? It’s up to you to determine that with every new job. While it’s not brain surgery, it does involve inventing the future, and that’s a significant responsibility.

You’ve Got to Believe in Yourself

When you believe in your ability to get the job done, you can go beyond the basics. Anyone can build a website today, so it takes a master like you to do something truly extraordinary. That’s the value Ray Access brings to its clients. Anyone can write a web page or blog post, but this content company — composed of experienced writers and editors, including former journalists — produces content that exceeds what others can create because:

• We only use substantiated, authoritative sources for our research.
• Our writers have proven their mettle over hundreds of projects.
• All our work is edited multiple times to ensure the highest quality and a consistent tone.
• We stay on top of search engine trends, using keywords and synonyms appropriately.

We believe in ourselves, as you should believe in yourself. Appreciate the value you deliver to your clients and to the world. Improve with every project, and you can set the bar in your specialty. When you strive to be the best at what you do, you can change the world for the better.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Find Out If They’re a Good Fit

by Mark Bloom | Dec 23, 2019 | Agency Advice

Listen for Clues from Your Employees & Clients

Business owners, project managers and marketing directors may not always speak the same language, but they’ve got to learn to communicate to do their specific jobs. If you run a business or you’re in charge of a project, you want to deal with people who have the same basic values and principles as you do. In general, there are two maxims that reflect this attitude:

1. People do business with people and companies they like. If you don’t think this is true, consider all the business British Petroleum (BP) lost after its oil spill in the Gulf of Mexico. Most people support the businesses they respect and want to succeed.
    
2. When everyone’s on the same page, business flows smoothly and effortlessly. In an ideal world, your marketing department speaks to your web development team. Everyone in your company is working toward the same goals. If you talk at people, you don’t listen for clues of understanding.

To find out if the people you’re dealing with in business are a good fit for you and your company, you need to listen for clues when you meet for the first time. Probe a little and know what you’re looking for in their answers. This may sound like a job for a psychology or management graduate, but you can master the technique by adopting some simple steps.

Choose Committed Employees and Likable Clients

You may entertain the notion that hiring the right employees, signing the best contractors, choosing the most reliable vendors and finding the easiest clients to work with are completely distinct processes. You’re wrong. All of these things — which nearly every business does — are related more closely than you may realize.

Yes, you have to master some listening skills to really hear what people say to you, but the first step in that process is knowing what to listen for. When you listen for clues, you pick them up effortlessly, which feeds your decision-making process, whether it involves a client, a contractor, a vendor or an employee.

Tips for Making the Best Connections

Learning anything new is a process. Learning to listen for clues is the same. Follow these steps to hire more dedicated employees and sign up clients who are easier to work with:

1. Identify your company values. Before you can align with someone else’s values, you have to know your own. Spend the time necessary to come up with a list of values that matter to you as the business owner or project manager. It’s usually something other than the bottom line. It may involve quality, education, satisfaction or challenges. Whatever it is, make sure you not only know it, but keep it in the forefront of your mind for every business transaction.
    
2. Keep a list of what you’re seeking. When you’re hiring, you most likely have a list of duties and responsibilities. That’s the easy part. Now consider what you’re looking for in the person you want to hire. Timeliness? Courtesy? Professionalism? Reasonableness? Eager? Teachable? Whatever you want, make sure it’s on the list. Now you know what you’re looking for — and what questions to ask in an interview.
    
3. Consider communication styles. People communicate differently, just as people learn differently. When you’re cognizant of your preferred communication style, find others who match that style. It speeds up your communication and makes it clearer. For example, do you ask a lot of questions? Do you appreciate someone who does or do you find it annoying? Your answers tell you what to look for in an employee, contractor, vendor and even a client.
    
4. Know your management style. If you’re hands-off in your management approach, you expect employees to ask if they don’t understand an assignment. If you’re hands-on, you actively check to make sure your charges understand what’s expected of them. These are two very different management styles. Wherever you fall along the spectrum, find others who can fill the role that’s best for you. Listen for clues about how they work, and this applies to every business relationship.
    
5. Ask the right questions. Once you’ve done the preliminary work, you have a much better idea what you’re looking for from an employee, contractor, vendor or client. During your interview process, ask pointed questions about expectations and work processes. Go directly to the issues that matter to you to explore their values and to set expectations. Listen for clues and watch their body language. Most of what people communicate is non-verbal.
    
6. Get everyone on board. When you hire a new employee or sign on a new client, talk to your partner or your team. Collect everyone’s input and make sure everyone feels heard. When you bring your team together toward one decision, everyone lands on the same page of positive expectations. If an issue arose during the interview or contract stage, everyone shares an awareness of the issue and is better prepared to handle related problems. It’s more than communication; it’s preparation.
    
7. Check references. Before you make an offer to a new employee, contractor or vendor, check all possible references. You may learn something new or you may confirm something you suspected. Before you sign up a new client, do your due diligence. Speak to your point-of-contact. Check the Better Business Bureau for non-payment or other issues. This extra work prevents future headaches.

Solving Problems Before They Become Problems

Consider the internal problems two distinct businesses face when they merge. If the company cultures clash, a power struggle for supremacy may rip the merged company apart. When America Online and Time Warner merged, the process hurt both businesses. That’s what makes international business so fraught with peril. When cultures collide, you’re not sure how to listen for clues to read the people you’re dealing with.

Business is tough enough. Make it as easy as possible in your business relationships. When you’re dealing with people you like, everything may become easier and more enjoyable!

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The Rewards of a Better Product or Service

by Elle Ray | Dec 16, 2019 | Agency Advice

The Benefits of Being Better Lead to Satisfaction

You’d think that one of the most important benefits of being better than your competition is that you get more business. Clients, especially those that demand the best, recognize your value and flock to you for your services and products. As a result, you garner better reviews, gain more referrals and enjoy higher profits.

Or do you? Just because you believe you have the best product or service on the market — or in the world, for that matter — that doesn’t mean the marketplace agrees. Remember that customers don’t necessarily seek out the best every time they shop. Have you ever filled out an RFP? Haven’t you ever lost a big job because your prices were undercut by an inferior competitor?

The Real Benefits of Being Better

Feeling good about yourself and your offerings is an important aspect to consider when you’re seeking the rewards of success. You’re got to be able to sleep at night, knowing you’ve done your best and that you’re providing an exceptional service to your clients. More importantly, however, is the energy you exude that comes from passion. After all, no one achieves any level of reward by thinking great thoughts or having brilliant ideas when they have no follow up, no game or no action.

As business owners, web developers and project managers know, hard work wins the day. The most successful entrepreneurs — the creators of winning companies, people who believe in the benefits of being better — put enormous time and energy into developing their companies. Consider, for example, those who believed passionately in their skills and abilities to produce a better product and who ultimately reaped enormous rewards:

• Mark Zuckerberg didn’t come up with any new, unique ideas, but he committed the time and imagination to tweak and refine his products. He actually saw the benefits of being better instead of just dreaming about them.
• Steve Jobs was known for his all-consuming work ethic. He surrounded himself with employees who shared his desire to succeed through hard work.
• Bill Gates was never afraid to challenge his own perception of perfection. He stayed true to his commitment to being better, to making his already successful products and services even better.
• Vince Lombardi knew that the only way to true success was through hard work and dedication. He told his players that the benefits of being better come with wins and losses.

Perhaps Thomas Edison said it best when he extolled the virtues of a solid work ethic as the only way to reap the rewards and benefits of being better:

“Being busy does not always mean real work. The object of all work is production or accomplishment, and to either of these ends there must be forethought, system, planning, intelligence and honest purpose, as well as perspiration. Seeming to do is not doing.”

Smoother Business Practices

While business owners and project managers strive to achieve the rewards and benefits of being better — reaping the accolades and money that often comes with that distinction — other important benefits come with the power of passion and hard work, such as:

• Creativity abounds, which drives continuous improvement
• Knowledge and the need to know more spurs further innovation
• Intelligent decisions inevitably lead to effective marketing and increased sales
• Persistence carries the day even when motivation falters
• Confidence grows with each small success
• Winners who exhibit passion and values attract talented employees

Successful results bring in more referrals and attention than any amount of magic, luck or low prices. The true rewards of building a product or service come with time; they don’t appear overnight or in a vacuum. And whether you reach your ideal goals of success or not, you’ll sleep better at night, knowing you’ve reaped the true rewards of being the best you can be.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Put Aside Your Ego to Listen without Prejudice

by Mark Bloom | Dec 9, 2019 | Agency Advice

Listen without Prejudice to Grow in New Ways

If you’re like most business and web agency owners, you listen to your gut. Your instincts — especially if you’ve devoted yourself to business experience and education — may be honed to a fine edge, an edge that gives you an advantage over your competition. If nothing else, your instincts likely contributed to your success to date.

However, if you can listen without prejudice, you’ll find there are new things to learn. And you may avoid making preventable mistakes that set you and your company back. When you run a business, you must put aside your ego so your company can grow and flourish. Sometimes, you have to admit that maybe — just maybe — you don’t have all the (right) answers. And be aware that your ego tells you that you do.

Gather Information from Trusted Sources

There’s an old saying: “If you want to improve yourself, hang around people who are better or smarter than you are.” Would you rather be around people who started one company, failed and stopped trying? Or would you rather hang out with serial entrepreneurs who kept failing until they finally succeed?

The saying works for business growth as well. Seek counsel from those who’ve been there, done that. Find confidantes who have more experience than you. Enlist the help of a mentor to provide timely advice. Doing so helps you overcome your ego and listen without prejudice to new ideas.

Finding authoritative sources in your research encourages you to put your guard down. Every successful person knows the value of continual learning. They know that when you stop learning, you stop growing.

Even Old Dogs Can Learn New Tricks

While you can learn listening skills, they take time to master. Like learning a new language or a musical instrument, all the advice in the world won’t help you unless you apply it again and again until it becomes second nature. And when it comes to your ego, you can’t expect it to be receptive to being put aside. Your ego more likely will resemble a whining two-year-old who demands attention.

But the rewards are great if you succeed. Consider that most people, including business owners, learn life lessons the hard way: through experience. If you can bypass those painful lessons and adopt new ideas, attitudes and techniques by listening objectively, without the unconscious biases you bring to the table, you’ll grow through wisdom and not through lessons.

How to Listen without Prejudice

Just because you have prejudices doesn’t mean you have to act on them. You can learn to listen without prejudice by taking specific, concrete steps. Listening objectively is a skill that takes time to master. You’ll likely make mistakes. You may even lose some opportunities, but you’ll be headed in the right direction.

The best way to get better at it is to practice. It takes willpower and effort, but it’s worth it in the end. Tips to to improve your listening skills include:

1. Put yourself in their shoes. While listening, consider the person who’s speaking. You often don’t know what they’ve been through or where they’re coming from, especially if it’s a stranger. Consider their perspective to gain insight into their words.
    
2. Be a gracious listener. Don’t interrupt. Wait patiently for your turn to speak. That time will come. Listen carefully and take note of the unspoken cues, such as body language, facial expressions and gestures. The words people say make up only a small percentage of what they’re communicating.
    
3. Count to 30. Don’t jump into a conversation with the first thing that pops into your head. Think about what you want to say. Formulate your answer. Your second response is almost always going to be better than your first.
    
4. Repeat what you heard. Foster communication by reiterating what the person has said to you — in your own words — which lets them know you’ve heard them. This act also reinforces the idea in your own mind.
    
5. Imagine being recorded. Before you say anything in response during a conversation, picture a microphone in your face. Don’t say anything you’ll later regret. Don’t say anything in the heat of the moment from a place of anger. Consider what would happen if your words were recorded for others to hear.
    
6. Put your opinions on hold. To listen without prejudice simply means to keep a completely open mind. It’s hard, if not impossible to allow new ideas into a closed mind. When you suspend judgement while listening closely, you may just be surprised at what you hear.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Read Between the Business Lines

by Elle Ray | Dec 2, 2019 | Agency Advice

Aid Decision Making with Clear Communication

You well know that people don’t always say what they really mean. Very often, in fact, they’re two different things entirely. In many communication streams, both personal and professional, you have to pay close attention to learn the true meaning of the message.

You don’t want to make a decision based on false assumptions, mixed messages or misunderstandings. And when the decision making affects your work, it’s vital that you develop a keen sense of when you not only need to hear the messages being conveyed, but also read between the lines.

Are You Talking to Me?

In a world rife with the communication obstacles of political correctness (PC), many business professionals rely on words that don’t really convey their true intent. This is especially true in larger corporations, where every email and memo carries with it the risk of offending someone. And the last thing any business owner wants is a lawsuit.

Decision making based on veiled comments or misguided attempts to hold the business’s Human Resources PC line can lead to faulty conclusions and bad business deals. Others who may be offended by incorrect word choices and incomplete communications include:

• Managers
• Employees
• Vendors
• Customers

What Did You Mean by That?

A few years ago in The Business Journal, writer Terry Brock suggested that engineers and techies would do well to develop a program that allowed you to see what people are actually thinking when they speak or write — kind of like Google does when it asks, “Did you mean…?” The real message could blink on the speaker’s forehead.

However, that may only happen in a science fiction show. In real life, it’s best to learn how to read between the lines, taking into account many more aspects of a communication besides just the words. For example, look for clues in the:

• Timing. Are you getting a request from corporate the week before Christmas? Is a client asking for changes to his website the day before it’s supposed to go live? Is your best employee talking about leaving while he’s going through a bitter divorce? Taking into account the timing of the request affects your decision making on many fronts! But between the lines, it’s pretty safe to figure out the request comes fraught with haste, fear or stress.
• Body language. Communication is 85 percent tone of voice and body language and only 15 percent words. This makes person-to-person contact so vital in business whenever possible. You’ll glean much more from your communications if you can see the speaker’s fidgetiness, avoidance, excitement or anger attached to the words being spoken. Your decision making then becomes more on-the-money.
• Past interactions. If past performance is any indication of future proclivities, then you get a pretty good idea of what’s really going on. When considering various communications, remember what happened last time you got an order from that client, a direct memo from the home office or a standoffish comment from a staff member.
• Other factors. People don’t live in a bubble, but instead are complicated, multi-faceted creatures. Sometimes, truly understanding another person means you have to do a little digging. Perhaps social media can give you some clues. Discreetly asking around may give you some insight into the motivations of another.

Decision Making 2.0

Whether you need to decide which project to take on, what deadlines are reasonable, who you need to fire and who just needs a little coaching, or what kind of response is needed, you do your best decision making when you’ve collected as much information as possible. You may never get it right all the time, but you definitely increase your batting average. You may even find that decision making becomes a little less stressful when you’re armed with an amped-up skillset that lets you successfully read between the lines.

A few added tips to hone those skills include:

• Sleep on it. Before delving into vital decision making scenarios, wait a while to see if any new insights bubble up.
• Read it over. Don’t reply to emails when you have an emotional reaction. And read your reply a few times before hitting Send.
• Listen well. This is especially important during phone conversations when tone of voice conveys a lot of meaning to the words being spoken.
• Listen to your gut. If something feels “hinky” or not quite straight-up, it probably is. The situation, and your decision, requires further investigation. Trust your instincts and ask questions.
• Ask questions. The most straightforward, and very often the most useful, approach to getting at the truth is to just ask. You get nowhere fast when you rely on half-baked instructions or communications. The old adage, “garbage in — garbage out,” applies to even the best-intentioned communications that don’t really tell the whole story.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.