It’s About Your Customers, Not About You

Just as your website isn’t about your business — it’s about the visitors to your website and what’s in it for them — your sales technique can improve by focusing on your customers. Try a little psychology to prepare your customers to be ready to buy from you. Don’t slam them over the head again and again with your sales pitch; finesse them to choose you. Make it their decision, and they’ll appreciate you all the more.

Sometimes, all you need to do is adjust your sales technique by changing one or two minor things, such as the color of your call-to-action buttons or the trim color of your store interior. Colors subconsciously affect the decision-making process, so you may as well as use it for a positive affect. And there are other psychological tips as well to improve your sales technique.

The infographic below explains the other selling technique tips in vivid detail. Unless you’re rolling in dough, you can use these tips to improve your bottom line, courtesy of RentSpree.com. And you can use them whether you’re selling products or services.

Jump to the article on rentspree.com.

When you want to improve your website to sell more, improve your website content to focus more on your visitors. Start by contacting Ray Access. We write for your audience, which inspires trust and confidence in your business. It’s a proven formula.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.