What Is Content Marketing?

Simply put, content marketing is using the power of your website to promote your business and gain new customers. The words you use on your website and in your social media posts comprise your content marketing strategy. This isn’t a passive endeavor; you must conduct proper keyword research to know where to focus your efforts, and you have to refresh your content on a regular basis through:

• Blogging on your website
• Posting to your social media outlets
• Tweaking the content on your website

While search engine optimization (SEO) draws visitors to your website, it’s the content on your site that makes or breaks your attempt to convert those visitors into active customers. That’s the value of content marketing, and that’s why you need to pay attention to content marketing tips. If you’re doing your own content marketing, these tips help you do it more effectively. Even if you’ve hired a firm like Ray Access, these tips help you understand the process.

How Does Content Marketing Work?

Every business has, or should have by now, a professional website. The first content marketing tip is that your chosen keywords have to be used effectively on the website, part of effective SEO. This on-page SEO, comprising the words on the page, is directly under your control.

The content on each page must be attuned to a single concept or subject. For example, if you have a web page about the best mousetrap in the world, a product you sell, that page should describe everything about your mousetrap, mousetraps in general and why yours is the most effective. If your content is understandable enough and persuasive enough, more people will buy mousetraps from you.

What Are Some Content Marketing Tips?

The following content marketing tips come in handy when you’re revising your website copy, planning your blog strategy, trying to attract more visitors to your website or attempting to make your social media posts more engaging. It’s imperative before you embark on a content marketing campaign that you fully understand your market. You should know:

• What they want from you
• What their problems are
• Where they search for answers online

After you know your audience, you can directly write to them. By writing to the specific population that make up your target audience, your content immediately becomes more engaging to them. Other content marketing tips include:

• Publish new content consistently. Every time you change your website and every time you publish a blog post on your website, you force the search engines to re-index your site. By continually adding to your website, you keep your site fresh in the eyes of those search engines, which makes your SEO more effective.
• Write about topics your audience wants to learn about. The second-most important content marketing tip is to write about the things your market wants to know. Write about news involving your industry that’s important or interesting. Provide tips about your products or services. Write about how your company can solve the problems your audience has.
• Write in the language of your audience. This tip isn’t about writing in English; it refers to writing in the tone and vernacular your audience is used to. If your market is small business owners, for instance, don’t write in stilted academic structure. Write so that your content can be easily understood.
• Use keywords appropriately. Keyword research is vital to content marketing, so you capture the same terms that your audience is searching for. Once you have the keywords, you still have to use them correctly. Don’t stuff them into your website; keep the content flowing naturally. This blog post is a prime example, since the keyword phrase, “content marketing tips,” is used properly throughout.
• Proofread before publishing. Never publish anything on your website until you’ve had it reviewed or edited. Nothing ruins your reputation more quickly than misspellings or awkward grammatical mistakes. Keep your content error-free and clear by having it proofread.
• Don’t forget mobile devices. While it’s common knowledge that your website has to be mobile-friendly, content marketing tips wouldn’t be complete if they left out the requirement to make your blog posts and social media posts fit for mobile devices. That translates to short sentences and paragraphs. Make your point concisely.

These content marketing tips are meant to help you increase your SEO and generate more online leads: those visitors who become your customers. If you need help improving your website content or blog posts, contact Ray Access for expert assistance.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.