Quality Website Content Provides You Benefits
As of 2018, almost 200,000 dentists plied their trade in the United States. That works out to 61 dentists for every 100,000 people. Of the total, about 21 percent consider themselves specialists. That represents a competitive environment, even in smaller cities and towns.
For most dentists, any competitive advantage translates into more patients for their practices. Since many people today search for a new dentist online, it makes sense that dentists need a strong presence to make a positive first impression on those searching for dental services. That’s the difference great content for dental practices makes.
How People Find Your Dental Practice
In years past, dentists relied on advertising in local media, including newspapers, billboards and radio and television stations. It made sense, since a dentist is essentially a local business. It’s rare for a person to travel to a different city for a dentist. While these advertising channels still exist, they cater to a shrinking base as more and more people turn to the internet for information and referrals.
It’s much more common today for people to search online for terms, such as:
- Dentist near me
- Top-rated dentist in [your city]
- Tooth implants
- Affordable dental crown
- Best teeth whitening
If your website content for dental practices includes and highlights these phrases, your practice is likely to benefit from higher visibility on the search engines. That means more people will find you. The more people who find you online, the more patients you’ll see coming through your doors.
More Benefits from Targeted Content for Dental Practices
The best website content for dental practices lists common — and sometimes painful — conditions that people in your area search for. If you use your geographic location as a keyword, your neighbors find you. If your site contains the symptoms, causes and treatments for each of these conditions, your site becomes a local and reliable source of all things dental. That builds trust in your business, and people prefer dentists they can trust.
Your site should also list all the treatments you offer. For each treatment, ranging from cosmetic and restorative to prevention and healthy teeth practices, your site assures visitors that it’s effective, not painful and within their reach at your practice. In this way, even if you specialize in a particular branch of dentistry, the content for dental practices reflects that, providing information about the procedures you do best.
Listing conditions and treatments allows your practice to be discovered by more people online. In essence, you’re covering all the bases. No matter what dental terms people search for, they’ll end up finding your practice. That’s how content for dental practices brings more people to your practice.
Ray Access Has Expertise in Dental Websites
Ray Access has completed the content for about a dozen dental websites. These satisfied clients include:
- Family practices
- Orthodontists
- Cosmetic dentists
- Pediatric dentists
- Emergency dental services
All have focused on quality care, and in each case, their website content has reinforced the expertise of the practices. In each case, the practices have benefitted by having content that attracts more patients. And in every case, the patients benefit by having a reliable resource for dental information.
Ray Access performs authoritative research and delivers content that’s guaranteed original. Contact us for an estimate on your website project. Better yet, consider letting the experts at Ray Access conduct a website assessment to determine how your site can be improved.