Specialty Content for Medical Websites
Medical Practices Need Content Specialists
It doesn’t matter where your medical practice is located; doctors of every specialty are facing tremendous competition. As a result, you have to work hard to keep existing patients and attract new ones. While advertising may work to reach some of those potential customers, you run a much greater chance of reaching more people with an active website.
Medical websites are increasingly becoming the first stop for people looking for a physician. Even with a referral from a general practitioner, a friend or family member, more and more people still check out your website before making an appointment. So having a site that’s user-friendly and chock full of valuable information adds to your bottom line.
Satisfied Medical Clients
Web Pages
Quality content makes a difference
Many consumers browse the internet by asking health questions on their smartphones. They research their symptoms and treatment options. At the same time, they’re looking for a local medical provider they can trust.
Patients as Shoppers
The best doctor websites provide a platform to make that important first impression while building trust and a reputation for excellence. You must be prepared to greet patients online and provide what they’re seeking.
Consumers shopping online for doctors want:
- Your location
- Your hours of operation
- Applicable affiliations
- The types of services you provide
- Your background and years of practice
- Medical information that’s easy to read and comprehend
After they find the basics on your website, they often delve deeper to:
- Learn more about their condition
- Find out what treatment options are available
- Read reviews from other patients
- Understand the procedures you offer
- Compare your practice to other doctors in the area
- Make appointments
Doctor Websites Are Good for Business
All doctor websites should provide a complete library of conditions and treatment procedures in your particular specialty. But there are other factors that make good websites so effective. They are correctly formatted and easily scannable, putting your information at consumers’ fingertips. Properly executed, doctor websites:
- Establish you as an expert in your field
- Attract more patients to your practice
- Prepare patients for their visits
- Showcase your experience
- Point website visitors to your location
- Call on them to take swift action to address their medical concerns
Your staff and partners appreciate a well-developed website too. Design your site to showcase your processes, your commitment to the community you serve and your service structure. A website for a medical practice is a superior tool for streamlining your office management by:
- Introducing your staff to the public with friendly, informative bios and credentials
- Giving new patients directions, maps and parking instructions
- Integrating online appointments with your daily calendars
- Providing patients with valuable information they need before they arrive
- Creating easy access to patient forms to be filled out prior to appointments
- Integrating links to the insurance carriers and payment programs you accept
A nice-looking website isn't enough
What to Include in Doctor Websites
The best doctor websites are easy to navigate. They guide visitors from page to page, answering questions as they arise. Don’t make your visitors work to find the information they’re looking for; remember that other doctor websites are just a click away. Place your phone number and address clearly at the top of every page with a link to a contact form — make it easy for new patients to contact you.
A clear top navigation menu, with drop-down options, directs visitors to topics they’re looking for, such as:
- About you and your practice
- What makes your practice special
- Conditions you treat
- Diagnostic tools you offer
- Treatment options you provide
Building Doctor Websites
Whether you’re a one-person practice with few resources or you belong to a larger practice with multiple partners and specialties, find a website development team to build a site that’s appropriate for your needs. Every practice needs an online presence, even GPs who’ve been practicing in the same location for years. Look for a website developer who:
- Listens to your opinions and requirements
- Understands your online marketing strategy
- Knows what keywords and search engine optimization (SEO) attracts more visitors to your site
- Honors your deadlines
- Offers exceptional customer service so you have input in the process
- Has a solid relationship with expert online medical writers, like those at Ray Access
- Provides follow-up and additional services to maintain your site with updates
- Incorporates blog posts and newsletters into the site architecture
Always hire the best writers because only the best content attracts future patients.
Helping You Grow Your Practice
As you grow your medical practice, you have to spend your valuable time running the business and seeing patients. You may not have the time or inclination to write and edit content for your website. Rely on professional online content providers who understand your specialty and can translate to patients exactly what you do.
Steer your website developers to Ray Access for writing that makes the best first impression. Or contact us directly to get the best deal on the best content for your site. The Ray Access team works directly with web developers, project managers, medical office managers and physicians for content development and delivery.