Ghostwriters Don’t Write Horror Stories
Ghostwriting Is About Something Else Entirely
Ray Access is in the business of writing for businesses. In particular, we craft effective web page content and engaging blog posts for our clients. When we hand off our work, we don’t sign it with our names. Once a blog post or web page is finished, delivered and paid for, our clients own it. They can even put their own names to it, if they like. That makes us ghostwriters.
Ghostwriters write for other people. When a celebrity or political figure comes out with a new book, chances are very good that a ghostwriter actually did all the writing. Yet the celebrity or political figure gets to take all the credit. It doesn’t seem fair, but it is. That ghostwriter is well paid for the work, and the story still comes from the celebrity, who often can’t write as well or hasn’t the time to sit and write a whole book.
Ghostwriters Perform a Service
So when you visit our Portfolio page and click to view some of our past work, you may see our client’s name at the end of an article. You may see no name listed. Rarely will you see “Ray Access” attributed as the writer. This arrangement is by design. Our work benefits our clients. We don’t need (or want) to get in the way of their success.
We’re compensated in many ways, not the least of which is seeing clients increase their profits through the website. We’re proud of our work, and yes, we’re paid for our service, too. That definitely increases our profits. So ghostwriting, for us, is a win-win proposition.
But Why Not Take Credit?
Honestly, the writers and editors at Ray Access don’t need the credit. We’ve been published in print and across the Internet. We’ve written every website page, every blog post and every press release listed and linked from our Portfolio page. We know it, and our clients know it. Moreover, our clients understand the value we bring to their websites, and they’re happy to recommend us. Just ask them!
And not to take anything away from those hard-working web designers and developers who put their names and links at the bottom of every page they build, we believe it’s more a ploy to gain SEO points than to trumpet their work. We believe our clients’ websites should be all about their business, not ours.
Ghostwriting Is a Means to an End
As ghostwriters, we’re able to capture a client’s voice well enough to give the business a distinct personality. If our client wants to come across as a serious professional, we can accommodate that. If a client want to be thought of as the friendly confidant, we can do that too. Ghostwriters need to write in a variety of styles and tones. Whatever the client wants, Ray Access can usually deliver.
But make no mistake about it: our goal is to help our clients succeed by generating phone calls — new business — through the website. It gives us great pleasure and satisfaction to see our clients succeed. That generates the customer loyalty we love and the word-of-mouth marketing we crave. Ghostwriting works — for us as well as for our clients.
Let us be your ghostwriters. Learn how we can help your business succeed through targeted online content. You can even put your name on it.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.