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Why You Need a Content Provider

by | Aug 30, 2012 | Content Provider

Ray Access Helps Your Website Stay on Page 1

Visiting Asheville is a no-brainer

John and Jayne Public decide to vacation in Asheville. They go online, open a browser to a bookmarked search engine, and type in a phrase like “bed and breakfasts in Asheville.” A page of results lists the most likely choices for the Publics to choose from. Obviously, if a link to your bed and breakfast website appears on the first page of results, the chances of them picking you increases. It’s that simple.

Thanks to the popularity of e-commerce and the maturity of search engines, more and more people are using the Internet to find what they’re looking for. Restaurants. Colleges. Even doctors. The businesses with an active website are more likely to attract these people.

Whether you are a Realtor or a home furnishings store, a plastic surgeon or an architect, a clothing boutique or a dentist, your website can be (and should be) an outreach and marketing tool to bring in more business. If it’s not, you’re wasting your money.

Fresh Content

So how do you get your website onto the first page of search results, especially if you are in a highly competitive field? There are multiple theories and costly formulas that promise to get you there, but while those services can help, the truth is much simpler:

a list of search enginesYour website has to attract attention. That doesn’t mean you need bells, whistles, or flashy graphics. What you need is relevant content delivered consistently. What you need is an active website that reaches out to your market and draws them in. That’s what a content provider does.

New content on your site attracts search engines and visitors alike. Fresh content delivers attention, and fresh content is exactly what Ray Access delivers. Blog posts written from your perspective. Press releases written to attract new audiences to your website. Website text that better addresses the needs of your market. These services (and more) can help bring in more business, because:

If you’re ignoring your website, it’s likely ignoring you.”

Contact us to discuss your individual needs. We can put a package together that’s right for you and your budget.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Welcome to Our Website!

by | Aug 28, 2012 | Announcement

We’ve Launched a Content Business in Asheville

If you put a writer and an editor together, what do you have? Some might posit you’d have two underemployed dreamers who are on the government dole. Others might claim that you’d have the wait staff at a local restaurant. Fortunately, both conjectures are way off.

the tool of the trade

Writer Linda Ray and editor Mark Bloom have joined forces, combining their collective years of experience and expertise to form Ray Access, a content provider service firm catering to companies who wish to increase their online presence and establish themselves as authorities in their respective industries.

With more people searching the Internet to shop, research, or just read, more companies are discovering the value of providing compelling and informative copy to attract them. Fresh content is key for you to reach that goal. And that’s what Ray Access provides. Visit our Portfolio page for a selection of articles we’ve provided past and present clients.

In this blog, Linda and Mark will share more about our value-added service and explain our business model and why you need what we do. We will also use this platform to share our thoughts and opinions on a number of related topics. Business is about relationships, and we want to develop one with you.

We welcome your feedback on this or any of our blog posts. Use our Contact form to share your thoughts, experiences, or rebuttals. We look forward to our ongoing dialog.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.