by Elle Ray | Jul 12, 2013 | Website Content
Ray Access’ Secret Service: Website Content
When we say that we’re “content providers,” most people — even some technical people — give us the deer-in-the-headlights look. We’re never upset or surprised. Providing content is a reasonably new field, and we’re always eager to explain what it is we actually do.
Fewer people hear “content providers” and immediately make the association that we write blog posts. They understand that businessmen and women usually don’t write their own blog posts, even if they do come up with the topic.
Providing Content Means More
But as content providers, we’re proud of all the services we perform. One of the most popular at the moment, in a trend that even took us by surprise, is writing — or more frequently, rewriting — website content.
The words on your website have a lot of work to do. They have to positively influence search engines to help deliver a high page rank for the keywords that are important to your business. Website content also has to attract the attention of those real people who find your site, either accidentally or on purpose. Perhaps most importantly, they have to tell your story.
Put Website Content to Work
If you find your website slipping in page rank, all the signs indicate that updating your content should be a first step. It’s certainly less expensive and longer-lasting than an all-out pay-per-click marketing blitz. Remember, the best traffic to your site is organic — that is, the people who find you through a search or a referral, not through an ad.
Revising your website content, checking for the keywords you need, even redesigning the site are all ways to freshen up a stale site and reinvigorate your online presence. Every time you change or add content to your website, whether through a rewrite or a blog, you force the search engines to re-index your site. And that’s usually a good thing.
Gradual Change for Best Results
So think about what you want from your website in the next year. Then start putting the pieces together to make it happen. You don’t need to complete this project overnight. In fact, it may be best to approach it piecemeal, making small changes over time, keeping those search engines busy.
When you’re ready to start work on improving your website content, consider turning to the pros. That would be us, here at Ray Access. Contact us for a free estimate for your site. Join the many other satisfied clients who have seen positive change just by updating the text on their website pages. It works!
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
by Mark Bloom | Jun 28, 2013 | Content Marketing
Ray Access and Search Engine Optimization
First, let us state that we are not in the SEO business. Our core business, however — writing blog posts, press releases, and especially website copy — can directly effect a website’s page rank. The problem for many online marketing professionals, SEO firms included, is that Google continues to tweak its algorithms for what it values … and what it punishes.
Past SEO Practices
It used to be that you could load up on backlinks — essentially, links back to your site from other sites, reputable or not — and enjoy a high page rank. No more. So here are some SEO tips. As CopyPress.com recommends, “create a compelling site (i.e., engaging content)” and “use social platforms to increase [your] visibility organically.”
At Ray Access, we see the new paradigm as a positive development. What is SEO after all except the process of positioning truly useful websites at the top of applicable search results? Google wants you to use its search engine, and so it works hard (too hard, say some) to deliver useful results every time.
Creating a Compelling Site
Again, advice from CopyPress.com, so you know it’s not just us making things up:
With so much content created everyday online, it’s not enough for a company to mass-produce dull copy and then push it heavily on every social site with a heavy paid social campaign. If you’re satisfied with a quick spike in your social traffic that will disappear as soon as your budget does, then by all means you should continue.”
Indeed, as we’ve been saying since Day 1, quality content will eventually win the SEO wars. Quality content attracts both search engines and potential customers. Quality content — without tricks or hidden costs — increases your website’s page rank organically.
Increasing Your Visibility
How does quality content do all that? People online often want answers. If you can deliver those answers in your particular field, people will find you, learn to trust you, and share your content. Yes, Virginia, quality content has “shareability,” and it’s a trait every business wants.
“Shareability” means that your content can go viral. It increases your reach on social media outlets as well as in search engine results. “Shareability,” in other words, increases your website’s visibility. And it all starts with quality content.
To learn more about how your company can benefit from the kind of quality content that we develop at Ray Access, contact us. We’re always happy to discuss our passion: clear communication.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
