What’s the Best Way to Raise My Page Rank?
How to Get Ranked Higher for Search Results
This is the question on every business-owner’s mind. If a company has a website — and what serious company, no matter how small, doesn’t? — the visibility of that website becomes a major concern.
When a business thinks about ways to grow — ways to advertise its products or services, and ways to attract new customers — a new hot website seems like a no-brainer. It’s the old “If you build it, they will come” philosophy. In reality, however, the world doesn’t work that way.
So, after an initial push to launch the website, it just sits there. All optimism soon fades. The site is written off as a loss.
It doesn’t have to be that way, of course. Building the site is just the first step. There are ways to nudge the search page listing toward the top (aka, increasing the page rank of the website, getting more potential customers to look at your site, and then turning them into clients).
Build It the Right Way
We recently took a seminar put on by Chris Kaminski of Lone Bird Studio. He’s been in marketing for 30+ years and in the website end of it for 13+ years. He knows of what he speaks.
Chris ran through a litany of proper ways to build and code a website. Part of the trick is to develop and employ the right keywords, not only for your business, but for each page of the website. Everything has to be relevant, and every keyword has to match.
But That’s Not Enough
The really interesting thing about the seminar, however, was what Chris had to say about the key elements of the keyword use (and we’re paraphrasing here): “Stuffing keywords into text on the page no longer works. In fact, it may work against you. The copy has to flow naturally.”
To put that in layman’s terms, he said, “Search engines today are content-driven… It’s all about the quality of the content.”
What It’s About
This confirms what Ray Access has repeated here many times: the best way to raise your page rank is to provide quality content — useful and relevant information — to your website continually over time. It’s the best way to attract visitors, establish your authority, and yes, move your listing up on the search pages. Find out how Ray Access can help your website’s page rank.
Having your website rank higher based on the site’s content is not only the most effective way to do it, but it’s also the cheapest way to do it. There’s also a term for it: it’s called organic. Organic means that you’re putting the time into your website to add value. Search engines, regardless of the current algorithm for determining rank, will always be attracted to organic value. Or as Chris put it: “Organic buzz rarely comes without quality content.”
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.