Your Website as a Marketing Machine
How Your Business Website Can Generate Cash
An earlier article by a content marketing firm revealed that the fastest growing companies get at least 40 percent of their leads from online marketing. That’s impressive enough, but the tactics of online marketing are so common sense these days that it’s a wonder everyone isn’t doing it.
Your Website Can Work for You
The most obvious online marketing strategy is using your website to attract potential customers and to reach out into the Internet to actively find potential customers. How can this work? Here’s a football analogy:
If a team has the fastest wide receiver in the game, that’s a tactical advantage. If the quarterback never throws to that receiver, however, the team has lost any tactical advantage and might be better off without that super fast receiver, who probably cost them a lot of money.
Your business website is just like that super fast receiver. You can have the slickest site in the world, but if you don’t use it properly to gain a tactical advantage, you might as well post a single page with your phone number on it. That site probably cost you a lot of money that you are now wasting.
To get the benefit of any website, whether it’s a super fast receiver or a third-and-long specialist, you need to make it active. An active site attracts the very people who are looking for your business. Those people are potential customers. It’s that simple.
How do you make a site active? Again, the simple answer is to keep it fresh. An active blog adds content to your website weekly. Adding information and changing content on other pages — even your About Us page — keeps the search engines busy re-indexing your site while moving your site up the page rankings.
Don’t Forget the Other Obvious Strategy
The other obvious online marketing strategy is SEO. SEO, in case you’ve been under a rock since 1999, stands for Search Engine Optimization. This strategy involves making each page of your website a clear destination for a specific question. Everything from the copy to the photos to the title should all say the same thing: what the page is about.
Keywords play a large role in SEO, but too many can backfire. Keyword placement on the page is important, but again, consistency is the real key. A content provider (gee, like us) can rewrite your website content to be SEO-friendly as well as human-friendly. It’s a win-win.
Hence Our Motto
We truly believe these strategies can increase traffic to your website without breaking your budget. It led us to our motto, which is: “If you’re ignoring your website, it’s likely ignoring you.” We mean it, too. Keep your site active and updated, and your company will benefit. Remember, according to CopyPress.com, the fastest growing companies get 40 percent of their leads online. What’s your percentage?
So when you want to use your website to grow your business, we can help.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.