How Can You Best Handle the End of the Pandemic?

Photo by Laura James from Pexels

The coronavirus that began spreading in early 2020 is still raging in parts of the world. If you run an international business, you still may be feeling the effects of the lockdowns, the uncertainties, and the downturn in the global economy. Here in the U.S., the vaccination rates have reduced the dangers of widespread infections, opening the economy to free commerce once again.

It’s been a long time coming. With the end of the pandemic in sight, you may wonder about the best strategy to take advantage of the public’s expansive spending mood. There are as many right answers as there are businesses. For example, you can:

• Hold a grand sales event that includes both an indoor and an outdoor venue, if possible
• Sponsor a “coming out” party for your customers, who are emerging from their homes
• Host networking meetings and make the rounds, face-to-face again

What’s the Strategy for the Next Phase?

If you’re like most people, you crave some person-to-person contact. Masks are coming off for all those vaccinated, and the stores and restaurants are beginning to fill up. You could take a page from your pre-pandemic marketing plans to:

• Ramp up your marketing budget
• Plan for more active consumer spending
• Renew your efforts to upgrade your website and online marketing efforts to support the in-person events
• Remain flexible enough to adjust to changing conditions

No matter which path you plan to implement, one truth remains even more important than it was before we ever heard the word “coronavirus:” knowing your audience. Nearing the end of the COVID-19 crisis affected people in numerous ways. Many changed their spending habits as their priorities shifted. New markets emerged as others were destroyed. Do your research and know whom to target.

Can You Ignore Your Online Presence?

While you plan in-person events to celebrate the end of forced lockdowns, don’t forget to maintain your online marketing efforts. The pandemic changed the way people shop forever, and you need to have a strong online presence to stay in front of their searches.

Your search engine optimization (SEO) efforts drive traffic to your website. Your social media campaigns direct customers to your carefully crafted landing pages. But the content of your website, including those landing pages, is what clinches the deal. Revisit your marketing messages and your website content to align with the new realities here at the end of the pandemic. Consider:

• How your previous customers view your business
• How new customers will experience the image you’re presenting
• What language you use to share with your audience
• How your present your products and services to meet the new needs of the moment
• How you can get new customers to “swipe right” to like your business

Getting consumers to like your business, products, services and messaging may be the next new thing — the end of the pandemic cycle, if you will. Make sure you’re connecting to your market. Hire Ray Access to get your messaging spot-on target. It’s an affordable, but oh-so-important step to attract customers as you maneuver a “new normal” and the end of the pandemic.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.