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What Good Are Newsletters for Business?

by | Feb 21, 2022 | Small Business Advice

Newsletters for business works, as long as they impart value to your list.

Why Do I Need to Have a Newsletter?

Many businesses, especially small businesses, may consider a newsletter to be an added expense. And it’s true: unless you have the resources in-house to produce a newsletter on a regular basis, it’s going to cost you some money. So, why should you pursue a newsletter for your business?

Newsletters for business do many things to promote your business, such as:

  • Put your business name and branding in front of customers and potential customers who gave you their email addresses — in other words, these are already warm to hot leads
  • Allow you to reuse your blog content to reach an audience who are already interested in your business
  • Give you another platform that you control, unlike social media, to share insights and information

How Much Do Newsletters Actually Cost?

There are many facets to putting out a newsletter on a regular basis, by which we generally mean monthly. Some of the tasks involved include:

Each of these tasks takes time, meaning each newsletter costs you both time and money. But newsletters aren’t really that expensive. Ray Access, for example, can do all this (not including the start-up costs) for about $100 per month, assuming you have blog content worth sharing, plus whatever the newsletter service charges. Depending on the number of contacts in your email list, the total cost is likely to be less than $300 a month.

What Value Can I Derive from a Newsletter?

In business, every decision impacts your bottom line. No company is going to throw away even $300 a month if it serves no business purpose. Newsletters for business should deliver more than what it costs, although you may have to wait several months for the benefits to kick in.

Having a newsletter gives you a valid reason to collect email addresses from your customers and potential customers. An email list in itself adds value to your company. But it’s the new business and income that make newsletters for business worth the expense. An effective newsletter can:

  • Nurture your existing customer base to conduct repeat business
  • Persuade new customers to buy from your business

What’s an Example of an Effective Newsletter?

At Ray Access, we walk the talk. We’ve been producing monthly newsletters since July, 2016. Every month, we publish and send out a new edition to the subscribers on our email list. And every once in a while we promote a new giveaway to add to that list.

We invite you to review our newsletter archive, where we have links to every newsletter we’ve ever sent out. After looking through these newsletters, you may want to sign up to receive them yourself! Newsletters for business works, as long as they impart value to your list.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.