Ray Access Helps Your Website Stay on Page 1

John and Jayne Public decide to vacation in Asheville. They go online, open a browser to a bookmarked search engine, and type in a phrase like “bed and breakfasts in Asheville.” A page of results lists the most likely choices for the Publics to choose from. Obviously, if a link to your bed and breakfast website appears on the first page of results, the chances of them picking you increases. It’s that simple.

Thanks to the popularity of e-commerce and the maturity of search engines, more and more people are using the Internet to find what they’re looking for. Restaurants. Colleges. Even doctors. The businesses with an active website are more likely to attract these people.

Whether you are a Realtor or a home furnishings store, a plastic surgeon or an architect, a clothing boutique or a dentist, your website can be (and should be) an outreach and marketing tool to bring in more business. If it’s not, you’re wasting your money.

Fresh Content

So how do you get your website onto the first page of search results, especially if you are in a highly competitive field? There are multiple theories and costly formulas that promise to get you there, but while those services can help, the truth is much simpler:

Your website has to attract attention. That doesn’t mean you need bells, whistles, or flashy graphics. What you need is relevant content delivered consistently. What you need is an active website that reaches out to your market and draws them in. That’s what a content provider does.

New content on your site attracts search engines and visitors alike. Fresh content delivers attention, and fresh content is exactly what Ray Access delivers. Blog posts written from your perspective. Press releases written to attract new audiences to your website. Website text that better addresses the needs of your market. These services (and more) can help bring in more business, because:

If you’re ignoring your website, it’s likely ignoring you.”

Contact us to discuss your individual needs. We can put a package together that’s right for you and your budget.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.