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Writers’ Cramp and Baseball Camp

Sports Medicine Heals Ballplayers and Writers

What do writing and baseball have in common? For one thing, they are two of Mark’s favorite things in the world. For another, they can both lead to devastating hand injuries. And finally, both writers and baseball players can find relief through the burgeoning field of sports medicine.

baseball pitchers and writers have the same risk

You read that right: sports medicine specialists don’t treat just athletes. The team doctor for the Detroit Tigers treats the front office manager with the same therapeutic techniques typically reserved for sports medicine. The more you do any one kind of activity, the more likely you are to incur an injury that’s best treated by a professional who sees those kinds of repetitive motion problems on a daily basis in the sports medicine field.

The Sport of Writing

As you sit in front of your computer screen, writing your latest blog, creating your daily social media post or composing an important press release or industry piece, you may begin to feel a cramp in your hand. Your wrist may feel tight and you suddenly realize that it’s painful to straighten your fingers.

You may remember hearing on the news that morning that your favorite baseball player will have to sit out the first week of spring training because he’s having difficulty straightening his fingers. He’s been sidelined at baseball camp because of the cramping he’s experiencing from gripping the ball or bat too tight for too many practice hours. Could your malady and his be related?

Curse of the Metatarsal

Pain and cramping in your hands is a common work-related injury that sports medicine professionals see on a regular basis. Some of the symptoms sports medicine specialists find are shared by both desk jockeys and sports athletes, including:

  • General feeling of weariness and weakness
  • Knuckle pain and swelling
  • Tingling sensations or pins and needles
  • Slight numbness
  • Stiffness in fingers and wrist
  • Sharp or dull ache
  • Pain in the joints or muscles
  • Cramping

writing involves risk; sports medicine helpsSymptoms usually occur from repetitive motions involving your hands. It’s those fine motor skills — such as playing a musical instrument, keyboarding, holding a pen or throwing a baseball for hours — that can lead to the painful hand symptoms. And while you may never run the bases or even venture to a ball field except to sit in the stands, you can find relief at the same sports medicine clinic as the players.

Common Sports Medicine Treatments

You receive the same kind of treatment as your favorite ballplayer, such as:

  • Physical therapy
  • TENS
  • R.I.C.E. (rest, ice, compression, elevation)
  • Immobilization
  • Anti-inflammatory medications
  • Splints

Writers’ cramp and injuries incurred at baseball camp usually don’t require surgical intervention, but you can’t rule it out completely, especially if the repetitive use has resulted in a torn ligament or fracture. The best advice at this point is to do everything you can to prevent writers’ cramp. You’ll feel so much better writing about the opening season game in your next blog if you practice a little foresight and:

  • Invest in ergonomic desk equipment
  • Take regular breaks, like 15 minutes every hour
  • Relax when you’re typing
  • Hold a pen lightly when you’re handwriting or taking notes
  • Maintain proper posture when writing
  • Remember your posture even when you’re on a mobile device
  • Visit a sports medicine specialist at the first signs of strain
  • Reduce stress by meditating, giving yourself sufficient time to meet deadlines or calling on experts (like Ray Access) to do your writing for you

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

When Is a Cliché Not a Cliché?

When to Avoid Clichés and When to Use Them

We were hoping this blog could make the “Blog Super Bowl” or at least “hit a home run” for me. But then again, “if it works, don’t fix it.” We really try our best to stay away from clichés — because that’s the way we were trained. One of our editors crossed out every phrase that even remotely resembled a cliché.

Ray Access will hit a home run for you

While we admit that clichés can be fun, they get overused, which is what made them clichés to begin with. Unless you use them for effect, and use them well, you’re evoking trite images that everyone’s seen a million times before. Clichés are much too often the province of lazy writers who can’t come up with anything original to write.

Making Headlines

Some of the best word-players, however, are headline writers who love to turn a common cliché into an eye-popping headline. And they get away with it. When a tired old cliché finds its way into a headline, it seems to draw readers’ attention and maybe even generate a guffaw or two. If it’s really good, it’ll make the rounds on social media. You’ve all seen examples, like: “Everything you wanted to know about XYZ, but were afraid to ask,” or “Taking XYZ to the next level.”

Not many readers can pass up a headline like: “Kraft: Who Cut the Cheese?” But please save us from “thinking outside the box” or any other type of container. While I give headline writers a little more leeway when it comes to creatively including a cliché in their copy, they need to keep it cool and clever to keep me from groaning. Remember: the goal of a headline is to entice people to read the article, not send them screaming in the other direction.

What Is a Cliché?

the cliche come to lifeA cliché is nothing more than an expression that was unusual at one time, but has since turned into an annoying irritation. A statement loses its verve and vigor when it’s overused to the point of nausea. Can you even stand to hear one more “Where’s the beef?” even though it’s been more than 40 years since the little old lady coined the phrase for Wendy’s? And does that new car really cost an “arm and a leg?” Or is a buyer just a “fish out of water” or following the “fickle finger of fate?”

The use of clichés was so common in the early days of the printing press that printers saved sets of regularly used phrases, already prepared to drop in whenever needed (which was often). These sets were called “stereotype blocks.” A cliché is not a stereotype, but the two are so closely related that you could often use them interchangeably.

Pray for This Writer’s Soul

You could make the argument that some clichés are so old and overused that they actually can make a comeback. For example, you have: “a face that would scare a bulldog out of a butcher shop,” which may be hilarious in the right company —mainly, those who can appreciate old, antiquated humor. Then again, they might just accuse you of “flogging a dead horse” and ask you to refrain from spewing any more clichés.

But the aim of good writing is to provide a good reading experience while you learn. To further that goal, the writers at Ray Access make a pledge for 2016 to refrain from relying on clichés and overused marketing copy. Even though we recognize that “content is king,” we promise not to use clichés anymore (except in a blog about clichés). But if we must resort to clichés, we’ll try our very best to “knock it out of the park.” Find our other areas of expertise.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

10 Tips for Writing for Online Readers

Learn How to Write Online Content Like a Pro

Earn Your Readers’ Trust & They’ll Come Back

More and more people, especially those under 30, prefer not to touch paper. Instead, they do all their reading online and through an electronic device. But read they do.

people read on their devices

And the better the writing, the more they will read. Writing for online audiences just takes a little forethought and consideration, very much like authors have been doing for ages.

Whether you are preparing to write your first ebook, an online post for your business or an article for an online magazine, follow these 10 online writing tips from your friends at Ray Access to engage your audience:

  1. Make the page scannable. Consider how the page looks. Add subheadings, bulleted lists, numbered lists, bolded phrases and white space to make it easier for online readers to scan.
     
  2. Keep sentences and paragraphs short. Clear, concise sentences and tight, small blocks of print are much easier to digest on a screen. Writing for online audiences requires clarity and brevity to the max.
     
  3. Understand your readers and what they’re looking for. Don’t try to pack each post with too much unrelated information. It’s better (for readers and search engines) to create multiple articles and post them on different days. You’ll keep your readers engaged at the same time too.
     
  4. Create and stick with your personal tone. If your readers expect witty prose or gut-busting gags, don’t disappoint them with a dry entreaty. On the other hand, if you’re known for your serious and informative writing for online posts, stick with what readers expect.
     
  5. Give your readers the main idea of the article right up front. Write for online readers just like a journalist using the inverted pyramid. The who, what, where, why and when should be clear right from the start.
     
  6. When you repurpose information you’ve found on other sites, rewrite it so that you don’t use more than three words in a row from the original to avoid plagiarism dings. And if you’re quoting hard copy info, break it up so that it’s easier to digest for online readers.
     
  7. Writing for online search engines means you should create clear headlines and subheads. The headers are not the place for your witticisms. You can put them in later in the copy. Headlines must be clear and tight to get picked up and understood by both search engines and online readers.
     
  8. Add links to references so that readers can see the original source easily. If your writing is tight, informative and easy-to-read, they will come back.
     
  9. Use an active voice. Be commanding when writing for online audiences. If you take a stand, then say so. Make your points with conviction. And never start a sentence with “I think.”
     
  10. Let another pair of eyes review your writing before you hit Send or Publish. Good writing always is the result of good editing. That’s true for both printed and electronic words.

Now that you know some of the secrets of online writing, go share your message to the world! And if you need ideas, want some writing help or even need editing services, contact us for expert writing services.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

10 Things to Include in Your Bio

How to Write an Online Bio for Your Website

you won't look like this in your bio

This is the second in a series of biography-writing articles that started with How to Write Your Own Bio. At Ray Access, we’ve heard from owners, entrepreneurs and principles that writing a bio is one of the most difficult assignments. It doesn’t have to be.

We’re not sure if it’s about modesty or fear that you’ll come off looking like a doofus to your peers, but let us assure you there is no cause for concern. If you follow the tips that professionals use when crafting personal biographies, you’ll look just fine to everyone…from your competition to your mother.

A Selfie in Print

A bio is just a way to let people know a little bit more about you. Get out of the way and pretend that you’re writing about your best friend. A bio is a selfie in print — and just as you wouldn’t post a picture of yourself with bed-hair, you want the most flattering light to shine through your words. At the same time, get real, it will make the process that much easier.

Include these 10 things in your bio and you’ll pretty much have it covered:

  1. Context
    One of the first tenets of journalism is for the writer to answer the question, “Why should I care?” Readers need to know why your bio is pertinent to them and why they should take the time to get to know you. If you’re selling real estate, for example, you need to let readers know that you grew up in a home full of Realtors. If you run an ad agency, let them know you’ve got awards and book deals to justify your expertise.
     
  2. Accomplishments
    A bio is a little like a resumé in that you want readers to know about your wins. They need to know the name of the awards you’ve won, the degrees you’ve earned and the praise you’ve received from the business community, in the press, from your peers and your customers.
     
  3. History
    A little bit about your background provides the human touch to your bio. After all, business is not just about business, it’s about people. Readers want to know where you grew up and how your upbringing affected your life choices. A little history humanizes your bio and lets people identify with you.
     
  4. Challenges
    The obstacles you’ve overcome and the challenges you’ve faced in your career can make for some of the most interesting aspects of a bio. By sharing a little about how you’ve become successful, your bio can provide inspiration, provoke empathy and show readers another side of the polished professional they’ve come to know.
     
  5. put your best face forward in a bio

  6. Volunteering
    While you’ll certainly include your current title and what you do for your company, your community service also is relevant because it too shows your human side and gives readers a glimpse into your private life and your passions. When your volunteer activities are within your own industry, that’s even better, because it shows you support your industry in every aspect of your life. Volunteering also shows that you’re not just a taker.
     
  7. Professional Affiliations
    Whether you are just a member of an industry group or hold a seat on a board, include your professional affiliations in your bio to show that you are wedded to your work and fully committed to your industry.
     
  8. Hobbies
    Include hobbies and outside interests because they often reflect your personality. If you’re into sports, for example, readers glimpse your energy and vitality. Music and the arts target your creativity. If you’re an animal lover, you’re letting people know that you have a soft side. This also is the place to talk about the time you spend with your family and mention that you have two kids or are newly married. Writing something about your personal life also illustrates that you’re well-rounded.
     
  9. Anecdotes
    Stories that provide a glimpse into your personal journey are welcome additions to a bio and make the read more interesting. People want to know how you accidentally stumbled on a buyer for a truckload of wood you were hauling and ended running a multimillion dollar woodworking shop. People are entertained reading about when you interviewed people on your summer vacations as a kid and ended up as an award-winning journalist. The anecdotal stories that formed a basis for your success also make for good pass-around stories.
     
  10. Plans
    People reading your bio also like to know what’s next. What are your plans for the future? Where do you hope to bring your business in the next five or ten years? How do you hope to make a difference in your community, in your industry or for your employees?
     
  11. Purpose
    Finally, round out the context of your bio, your career and your life, by touching on why you do what you do. This provides readers a reason to hire you or use your company. Purpose is something that people can relate to and that help people understand what drives you and what makes you tick.

Ray Access can write your bio for you if you find it too difficult. You may be surprised what can come out in a 15-minute interview over the phone that makes it into print. And don’t forget that the writers and editors at Ray Access offer other business services.

Finally, don’t forget to update your bio every once in a while, both to keep your website fresh and to alert your potential clients of your latest achievements!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Write Your Own Bio

No One Is Better Qualified Than You to Write It

can you capture yourself in a bio?

It’s easy to let a professional writer like Linda or Mark interview you so we can write your bio. It’s a valid way to fill in the “About” page on your website. But if you want to write your own bio, you need to keep a few things in mind.

A professional bio is not a resume. It serves a different purpose. For example, you can use your bio for the following:

  • For posting on your LinkedIn profile
  • For self-promotion in a brochure
  • For speaking engagements
  • For networking
  • For a book cover or guest blog
  • For media outlets at the end of a press release
  • For board applications
  • And yes, for job hunting

Do It Yourself

While you certainly can hire a professional writer, we’d like to share a few tips so that you can write your bio yourself. Remember that your bio is you on paper. It should present your achievements in the best possible light and help you open doors.

Write your bio in plain language that not only is easy to read, but also sounds like you. If you’re not in academia, for example, don’t make it sound like a droll professor wrote it. If you’re a musician, don’t make it sound like an accountant — although an accountant may want to spiff up his bio with a few musical references.

6 Tips for Tight Bio Writing

  1. Write in the third person
    Your professional bio should sound as if someone else is writing about you, even if you are the author. Introduce yourself right at the beginning with an opening line that spells it out: “Mark Bloom is a man of few words, few spoken words that is, because he’s a professional writer and words are his medium.”
     
  2. Use a conversational tone
    Even though your bio should sound professional, use a conversational tone. Readers should get the feeling that you’re talking to them. Read your writing out loud to check your tone. Refrain from slang and industry jargon unless your bio will be read only by your peers.
     
  3. Rely on a backwards timeline
    Don’t rewrite your bio every time one is needed, so start with your current job or position and your most recent achievements. While you want to include historical information, such as your education and previous accomplishments, write in much the same order as you would a resume.
     
  4. Include your family in your bio.

  5. Get personal
    A professional bio should show off your personality. If you have a great sense of humor, for example, add a joke or pun to highlight your bent. If you’re an earth mother, use new age words to describe your characteristics and history. Include information about your hobbies, your place of origin and your family. Either sprinkle these facts throughout the bio or present them in a bullet format at the end.
     
  6. Boost your bio with stats and quotes
    Give your bio a boost with statistics about the number of sales you closed or the time it took to turn a profit in your last venture. Include quotes from important people in your industry or from former clients. (Ask their permission first.) These are items any professional writer would include; when you write your bio, you are the reporter.
     
  7. Prepare a set of bios
    A professional bio should be one page — about 400 to 500 words. This version goes on your website, in your professional portfolio and to other interested parties. We recommend creating a mini-bio and a micro-version to use with guest blogs and social media posts. Think of the little bios as your 30-second elevator pitch. Pull the most interesting and concise information from your original bio to create the mini-versions.

Look at yourself objectively when you write your bio. Make it interesting and compelling — a good read. Write a professional bio that you would want to read. Keep it current and polished. Review your bio every year or two just to make sure it’s still relevant.

For more information on writing your bio, refer to 10 Things to Include in Your Bio. If you just can’t get started, contact Ray Access. We’ll make you look like the star that you are with a professional bio that sings success. Finally, don’t forget to update you bio every once in a while, both to keep your website fresh and to alert your potential clients of your latest achievements!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The 5 Best Places to Write Outside Your Office

When You Have to Get Out of the Office

Working from home has its advantages and disadvantages. Sure, it’s possible — although not always desirable — to work in your pajamas. We’ve found, at least through our own experience, that to be at our best, we want breakfast and a shower first. Then the words flow!

Professional writers can write anywhere!

Yes, our job is writing. While we often work in a home office, we also can work in other places. Here is a list of our top five favorite places to write outside of those rooms, out in the wilds of Asheville. Maybe you’ll find your creativity in one of them.

1. The Old Standby

The coffee shop has been a writer’s hangout for decades. Since most coffee shops now offer a free Internet connection, their popularity among writers has only grown. What do writers need to craft their magic? A laptop computer or just a pen and pad of paper, a table or desktop, a fairly comfortable chair and a good cup of coffee. A coffee shop provides all of the above.

2. Pack Square Library

The greatest advantage of working in the library is that it’s quiet. You can find a comfortable out-of-the-way spot — whether it’s in the reading room, by the main desk or even in the stacks — to do your writing. Surrounded by all those books, you don’t have to look far for inspiring words to keep you focused and busy.

3. Your Backyard

If you happen to live in a house, you may have a backyard that’s somewhat private and most likely comfortable. As long as you can find a spot that supports your body and your writing tools, you can enjoy the sunshine while doing your writing work. Because you’re outside but haven’t left home, you can go get a snack or a tissue or whatever you need without interrupting your workflow. Best of all, the bathroom is right inside.

4. The Wedge Brewery

Some writers thrive on coffee while others work best after one or two sudsy beverages. The Wedge Brewery offers lots of outdoor seating, including a few tables that are away from the crowd. As long as your laptop can stay charged without power, you can work outside. It’s best to go when it’s not swarming with clientele, but you can always disengage with an iPod and a set of earplugs.

5. Pritchard Park

Not all writers are social beings. Some prefer to write in a broom closet than out among the seething mass of humanity. But we like the occasional distraction that being out in public provides. We can disengage when we need to, but we’ve found that people don’t bother you while you’re typing intently away at the keyboard. And being in the middle of downtown has its advantages when you want something to eat or drink or when you need to find a restroom.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.