Professional Bloggers Talk Writing Process
Potential clients, friends and curious business owners regularly ask the writers at Ray Access: “How can you ghost-write blog posts for someone else when you don’t know anything about their business?” They usually want to know how we’re able to capture the voice of another person or company and how we can write so authoritatively about it. It’s a good question, and one we answer earnestly.
While the whole ghost writing issue is certainly an interesting topic, this article deals with the writing process and how it applies to writing for others. At Ray Access, we follow a strict three-part procedure:
- Research
- Write
- Edit
The Writing Process of Ray Access Bloggers
This process is valid for many forms of writing, but here we’re applying it specifically for writing business blog posts for other businesses. It doesn’t matter who the client is or what the business does. Ray Access writers use the same process for everyone.
That doesn’t mean the end result is the same. It means the process is the same. We put the same amount of energy and enthusiasm into every blog post that Ray Access delivers. If you’re curious about how it might work for you, send us an email. Or try the process for yourself. These are the steps Ray Access takes for every business blog post:
Step 1: Research
First came the idea, and the idea was good. Ray Access generally plans its clients’ blog topics in advance. Brainstorming ideas, doing keyword research and reviewing hot topics and news items yields a slew of industry-related blog topics. We ask our clients to approve the best of the bunch, and they often select the ones that best fit their strategic goals.
The writing process then continues with online research. When people ask us how we can write about medical, plumbing or financial services, the answer is always, “through careful research.” Ray Access writers can write about any subject they can research. For example, medical websites like the Mayo Clinic or the National Institutes of Health offer a treasury of reliable information, making medical research readily available.
Regardless of the subject matter, however, research has to be done properly. Any Wiki is liable to contain inaccurate data. User-informed websites lack authority. Even other blogs may be wrong. At Ray Access, we insist on the facts. If we’re not sure, we crosscheck information. While our clients review the work our writers deliver, we aim to get it right the first time.
Step 2: Write
Yes, everyone who works at Ray Access is a good writer, a true professional with training and experience in various forms of writing. It’s not just about words, sentences, paragraphs and sections, though. It’s about flow, meaning, delivery, language and tone. Rhetorical writing is the art of effectively persuading a readership through words. It’s imparting information in a way that not only effectively communicates, but also influences action.
The writing process is at the heart of Ray Access’ business. We’re essentially content providers and content marketers. We deliver value to our clients because we’re able to connect with their audiences. Online writing has been called a science and an art, so when Ray Access writes for an online audience, we use keywords properly. Because it matters.
The online audience has shorter attention spans, but hungrier appetites. When they want to know something, they want to know it now and they prefer to get all the information they need in one place. Ray Access writers satisfy that hunger.
Step 3: Edit
No blog post is complete without a careful edit. Another set of experienced eyes catches any typos, grammatical mistakes, misspelled names and missing words. But the skilled editors at Ray Access also improve the article with incisive changes, such as:
- Tightening up the copy
- Choosing more powerful words
- Eliminating the passive voice
- Crafting stronger openings and endings
- Inserting calls-to-action
The editing step doesn’t involve mere proofreading. Sometimes, whole paragraphs get moved around. Other times, whole sections are replaced. As any writer will tell you, “Good writing is rewriting.” Editing is a vital part of the process. Ray Access has understood this from the very start. It’s the difference between what’s on websites and what’s on effective websites. It’s part of the Ray Access advantage.
You can either use this writing process yourself or contact the writers and editors at Ray Access to get the most effective and most engaging content for your blog. And we’ll even ghost write it for you.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.