A Pro Frees You Up to Do What You Do Best
Hiring independent, third-party blog writers may sound like more effort than it’s worth, at least at first glance. You have to find qualified writers. You have to test them out. You have manage them. Who wants all that responsibility?
Then you remember struggling with your blog. Finding topics to write about that other people might be interested in. Spending the hours it takes to actually write the darn thing, even when you know what you want to say. And your articles never come out as well as you want them to.
All that time and effort serves to remind you why you’d at least consider hiring out the writing. So let’s list both the reasons for and benefits of hiring professional blog writers for your company website:
Reason #1: Blog Writers Are Professionals
If you hire a third-party to write your blog posts, you’re hiring a professional writer, someone who makes his (or her) livelihood by writing. This has several significant advantages:
- Professional writers hit deadlines, so your blog will never be late again.
- Professional blog writers know how to write well — they do it for a living, after all — so your blog posts will always be easy to read.
- Professional writers know how to connect with your audience.
Reason #2: Blog Writers Can Do It All for You
When you hire third-party professionals to write your blog posts, they can do it all. They present you with topics for approval. Because they’re not as close to your company as you are, they can come up with interesting topics about your business that you might not have considered.
Professional writers know how to do the time-intensive research to write about your industry. They don’t use Wikipedia or similar websites, but go to authoritative website sources for the information they need. And good professionals also have their work edited before they deliver it. Some third-party professional writers (like those at Ray Access) can manage the whole process for you, including publishing the blog posts on your website!
Reason #3: Blog Writers Free Up Your Time
If you don’t have to write blog posts for your website, you can spend your time more constructively:
- Satisfying your customers
- Managing your staff
- Improving your systems
- Making more money
You’re happier and more productive when you do the things you love to do. So if blog writing isn’t one of those things, leave it to an expert while you get to do the things you’re best at doing. In the end, you’ll save time and headaches by hiring out tasks like blog writing — just as you may do for your bookkeeping and marketing.
Reason #4: Professional Blog Writers Do It Better
If you’re not a writer, the process of writing blog posts takes you longer and the end result may not be as powerful as you’d hoped. Professional writers take pride in their work. They make it as good as it can be. They struggle over their words to make them sing.
The resulting blog posts are powerfully effective pieces of content. These articles successfully market your business. They help your customer base by answering questions and building trust. Blogging works to attract visitors to your website. Attract more visitors with a professionally written blog. Because that’s what professional blog writers do.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.