What Are the Content Topics for 2021?

When you plan content for your marketing or website clients, you have to realize you’re not writing for them. You’re writing for their customers. That content performs a marketing role, interesting and engaging customers. To that end, there are four content topics for 2021 that will work for your clients and their customers:

1. Classic problem-solving
2. Mistake prevention (often in the form of tips)
3. Goal orientation
4. Behavioral changes

High-quality content can hit these topics from different angles over the course of this year. Your clients will enjoy the new content because it’s bound to be successful in attracting new customers. Your clients’ customers will enjoy it because it’s what they’re seeking. These topics can provide a framework for your content strategy for each client.

1. Classic Problem-Solving

Of all the content topics for 2021, this one is the most popular. Many people go online looking for answers to problems. Imagine if a piece of content — a website page or blog post, for example — can clearly describe a real problem that your clients’ customers actually experience. And when the same content provides a viable solution, it connects the audience to the company.

The content creator needs to understand the clients’ customers to be able to know which problems they’re experiencing. And the solution, which likely involves the client’s products or services, has to be reasonable. Knowing what’s reasonable goes along with knowing the audience. For example:

• One target market may not think twice about buying a yacht to solve a problem.
• Another target market would balk at having to purchase an annual membership to a gym.

2. Mistake Prevention

Helping your clients’ customers avoid making mistakes can come in macro and micro instructions. The most common form of mistake prevention appears as how-to information and immediately useful tips. Again, the content provider needs to know what’s important to your clients’ customers. They must know what these customers are having problems with so they know which mistakes to address, such as:

• How to best use a certain feature of the client’s product
• When a service, from cleaning gutters to fine-tuning a carburetor, is recommended
• Which product or service is best for their particular needs

If the client is perceived to be a reliable source of useful information, that generates a lot of trust and more than that: referrals. No one likes making mistakes, to the point that avoiding one becomes an emotional endeavor. If your content topics for 2021 can tap into that emotion, it creates a strong bond with your clients’ businesses.

3. Goal Orientation

Consumers want, ideally, a respected source that tells them how to reach their goals. Where do they go to learn the best brand of TV to buy for their needs, the cheapest way to gain new business or a foolproof plan to invest their savings? Whatever the goal, if your clients offer a solution, your content writers should be able to explain why it’s the:

• Most cost-effective
• Most efficient
• Cheapest or
• Best targeted

Consumers have a limitless list of goals so branch out beyond those goals that tie directly into your clients’ specific products and services. Good content writers can make it work. How else do you explain hair care products that make the consumer feel successful with the opposite sex? That’s an example of tying an indirect goal to a specific product.

4. Behavioral Changes

Of all the content topics for 2021, this one is the most difficult, yet empowering. It involves teaching new ways of doing a task — not just with a new tool, but with a new approach. It’s one thing to produce and sell a new fabric for cleaning a car, for example. But it’s another thing to start thinking of car cleanliness as part of a daily routine. Changing behaviors for better overall results is beneficial to consumers, but difficult to implement. Remember:

• Even after seat belts became mandatory, it wasn’t until a massive, ongoing marketing campaign began to change drivers’ and passengers’ behavior.
• Cigarette smoking is in decline only because of a change in social values and lots of advertising.

While there are still people who don’t use a computer or smart phone on a daily basis, it took market saturation for mobile phones to become accepted.

Ray Access offers expert writers, thorough researchers, and professional editors all in one package. When you subcontract Ray Access for your clients’ content needs, you can stop worrying. We ask the right questions, dig into authoritative sources and deliver effective, compelling copy. If you need additional content topics for 2021, contact Ray Access today.

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Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.