Additional Services
More Reasons You Need Professional Writers
Every business needs effective content. Whether you’re building your own website, relying on a third-party website developer, or creating a website for a client, you still need to ensure the writing is spot on to get any traction. Content writers do exactly that for you.
Writing jobs — such as website content for businesses or for agencies — take a special talent. Writers need a feel for the audience, so they use language to connect with them. They need an understanding of the business, so they accurately reflect the priorities and goals.
No matter what type of writing you need, find writers who comprehend your purpose enough to translate your competitive edge. Hire content writers experienced in a writing style that’s effective for online readers. You’re in the right place; the professional content writers at Ray Access do it best.
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The Overall Package
The longer you stare at your website, the more likely you are to overlook errors. Your mind automatically inserts what it knows is supposed to be there. And while you may believe your copy explains your intentions clearly, a casual user — someone unfamiliar with your industry — may not be able to understand your message at all.
Your website’s effectiveness is based on the content, layout and imagery of the site — how it moves your visitors from page to page. A well-balanced, clear website:
- Answers common questions
- Provides contact information on every page
- Allows all the elements of the site to work well together
- Moves visitors naturally through the content
- Isn’t overloaded with graphics by including enough white space
- Has sufficient content to appease the search engines
- Uses keywords seamlessly and unobtrusively
- Directs visitors to take action
Assess Before You Publish…
To ensure that your site meets all the above criteria and connects with your target audience, rely on an independent third party to assess the site before you go live. The experts at Ray Access review your website page-by-page and then generate a report that examines every element on your website from a human point of view. This website assessment tells you, in clear and specific language:
- What elements within the site work well and which areas or pages need improvement
- Whether a page, contact information or answers to common questions is missing
- If your website content can attract traffic through the right language
- Whether your content can convert visitors into customers with appropriate calls to action
- If you have too many graphics with little explanation about the business
A website assessment by Ray Access is a thorough review of your current website from a visitor’s point of view. We take extensive notes during a website assessment, which provides you with a roadmap to improvement for your website or your clients’ sites.
Alerting the Media
Press releases provide an opportunity to put your best foot forward to the media and social markets. Done correctly, they give you a useful placement for your announcements. Since not everyone understands the nuances of press releases and how to get the most impact from a press release, hire professionals.
The content writers at Ray Access include former journalists who know what gets attention. They spent years on the receiving end of those announcements. In the changing world of newspapers and magazines, press releases must include high-impact statements and be targeted to specific audiences.
If you don’t have a PR team specifically for writing press releases, Ray Access is there for you. When you need a press release that draw attention, leave it to content writers with experience in reaching the press and other media platforms.
Editing Is a Requirement to Avoid Embarrassment
The final — and perhaps the most important — writing jobs are those performed after the initial writing is complete. Perhaps you enjoy writing, even though that isn’t your primary business. Or maybe you have writers at your agency who serve as your content writers. Even professionally trained writerss need a final inspection of the content by a professional editor.
You’ll rarely find experienced editors at full-service web development agencies. But it’s in those final details that you really need an editor. With professional editors on staff, Ray Access offers you editing services at half off our writing fees. If you hire us for no other project, allow seasoned editors to review your final copy. A thorough edit not only strengthens your copy, but helps you avoid embarrassment.