Blog Writing
for Agencies
Blog Posts Contribute to Your Clients’ Success
Blogs are to search engine optimization (SEO) what whipped cream is to an ice cream sundae — not necessary, but oh so much better with than without. As a web agency, you know that anything you can do to increase the SEO of your clients’ websites helps them succeed.
The sometimes-elusive boost to SEO drives many content creation decisions. Satisfying the search engines can become an endless struggle. As the monster search engine Google likes to brag:
“Google’s ranking systems are designed to:
sort through hundreds of billions of webpages…
to find the most relevant, useful results in a fraction of a second,
and present them in a way that helps you find what you’re looking for.”
Use your professional skills and market research to get your clients’ businesses noticed. In addition to using relevant keywords — as determined by the SEO professional on your web development team — regular blog posts on your client websites build in the five key SEO pillars:
- Freshness of the site’s information
- Relevance to a variety of search queries
- Improvement in the quality of writing
- Usability of the website pages
- Context in relation to the visitor’s geographic location
The best blog posts come from Ray Access
All Hail SEO!
After you launch a new website, it’s rare to change the images or written content more often than every three to five years. Blogs, therefore, are the best way to continue meeting the algorithm requirements of fresh content to get your websites ranked on Page One. Blogs are the perfect response to each of the five pillars of SEO.
The freshness of a web page refers to its relevance. Freshness usually plays a bigger role in searches because it’s based on current events or trends — which is the very definition of a blog. Blogs are narrow in focus, making them all the more relevant in a specific search.
Rely on a professional blog writing team like Ray Access to assure the quality of writing. Every website should include a blog page in the initial site architecture. According to an article in Search Engine Land:
“A blog is one of the fastest and easiest ways
to implement or enhance website content
and improve SEO results.”
Maintain Quality
Make sure your clients understand the need to maintain a high quality in their blog posts. To expect the best results — the most clicks, visitors and sales — from their website, they must continue to publish blog posts that their audience considers valuable. These blog posts have to be well written to produce positive results.
Google continually reports that it prefers to deliver high-quality content to their users. So don’t doubt that they judge the quality of your blog posts. According to the Content Marketing Institute, Google follows a set of guidelines that include:
- Satisfying visitors by clearly answering their questions
- Substantiating the authority of the page with quotes and links to reputable experts
- Relying on thousands of words to fully explain or present a topic
- Looking for blogs with long-form content
- Making contact information accessible and easy to find
- Updating site information on a regular basis
Get authoritative, quality blog posts!
Brainstorm the Ideas
Even though your clients know their business better than anyone, they may have trouble coming up with topics to write about week after week. Provide them with perfectly suited blog post topics that they can approve, and you’ll become the hero. Guide your clients toward relevance in their market while helping them maintain an up-to-date blog page that reinforces the company’s credibility.
Recommend that your clients hire a team of professional blog writers when they don’t have the expertise in-house. You set yourself and your web development agency apart with expert advice. According to Ray Access’ Chief Editing Officer Linda Ray:
“Brainstorming ideas is one of the services we include with our blog writing.
Because we’re so good at it, we don’t charge extra for fresh, trending blog topic ideas.
It’s a perk you won’t get from any other writing firm or freelancer.”
Winner-Winner
Publishing your clients’ blog posts every week is another way for you to keep your hand in the success of your clients’ website. By staying involved with the consistent updates of your clients’ blogs, you have the opportunity to offer additional services through your agency. Consider such services as analytics, social media management, security upgrades and website revisions.
When you hire the professional blog writing team at Ray Access, you leave worry and concerns about consistency and authority behind. You always receive:
- A list of potential topics from which to choose
- Quarterly lists to ensure coverage and allow for advanced social media planning
- Expertly written blog posts that your clients can claim as their own
- Quality client blog posts that are at least 500 to 1,000 words long
- Monthly delivery of all blogs for the upcoming month
- Thoroughly edited blog posts
- Blog posts that skillfully use keywords
- One free revision for every article
- A locked-in price when you order a package deal (with a six-month contract)
- Seasonally adjusted blog topics
- Coverage of the industry trends for your clients’ blogs
Take advantage of the blog writing and idea-generating machine that is Ray Access. Ensure that your clients’ websites get all the SEO they can handle from one of the harshest judgment raters of all — Google. You can’t beat them, so come on and join them, seamlessly and effortlessly.
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