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How to Tell If Your Website Is Working

Your Website Should Be Increasing Your Sales

Now that every business has a website, the competition for attention has become fierce. You’ve likely invested time and money (and sometimes a lot of both) into developing your website. Now you want to know if it measures up.

how to get your website noticed

It’s easy to count the sales that come directly from your website, but it’s more difficult to know if your site is aiding those sales or hindering more sales. Unless you’re willing to pay big bucks to an SEO firm to track traffic and conversions — which is a good idea if you can afford it — there used to be few alternatives. Until now.

Website Assessments Provide Perspective

Ray Access has begun offering a new service called “website assessments.” What that means is that we bring our expertise about effective website content, our knowledge about seamless website navigation and our wisdom of a website’s purpose to bear on your site. We pour through your site, page by page, to develop a report that analyzes just how effective your website is to a first-time visitor.

We’ve done many of these website assessments. Every one of the assessments was received with gratitude and accolades. One of our clients, Kudzu Branding, had this to say: “Thank you for your great feedback and comments on our website. I found them extremely useful. We are having a team meeting on Monday to discuss how we can implement some of your ideas.”

How It Works

what does your website look like to a visitorWe look for language issues, like whether the content needs editing to more concisely hit your message. That’s a given, since we’re writers practiced in the art of developing website content. But we do more than that.

We look at a lot of websites. Every day, we are either writing website content or doing research for the blogs we write. As a result, we understand what websites are supposed to do and how they should ideally function. For example, your website should not be a sales pitch. Yes, you want to announce your company online. Yes, you want to claim your competitive advantage. Yes, you want visitors to choose your business. But if you hammer the sales pitch over and over, you will drive business away.

Your website should answer questions and help people. Your website should build trust and start a relationship. Anything less is a wasted opportunity.

For your website assessment, we will review your site, page by page, looking for what works and what can be improved. We will write it all down in a report and deliver it to you. All for one low price, based on the size of your website. What you do with the report is up to you. Often, we can help with an edit or a rewrite, but you’re under no obligation to hire us. A website assessment is a standalone service that we’re happy to provide.

It’s Time for Your Website Assessment

No one uses the Yellow Pages anymore; everyone is online and on the go. Search engines keep changing their formulas. A website design has about a five-year lifespan. Past its freshness date, it begins to look staid and dated. So before you begin a project to update your site, call us for a website assessment.

We can tell you where specifically your site needs improving. We can tell you what a first-time visitor sees when he arrives at your website. And we can advise you on ways to keep that visitor from leaving. The metrics show that the longer a visitor stays on your site, the better the chance that he will become a customer.

And that’s exactly what your website should do: build relationships to the point that visitors want to do business with you. And that’s exactly what a website assessment from Ray Access can help your website accomplish. Schedule your website assessment today.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Does Your Tie Speak Louder Than You?

We’ve Been Called Fashionable… and Worse

A good tie choice... or a Rorschach tie?

A good tie choice… or a Rorschach tie?

First, we want to warn you that this article represents our personal opinions. We may well be wrong, given the constantly changing fashion trends, but we’re good at what we do, we think we know what works, and gosh darn it, people like us.

While we’re on the subject, let us state for the record that we are not staid, conservative types. We like color. We like fashion-forward trends. Other writers have even called us fashionable, although it’s debatable if that’s an accolade or something we should keep to ourselves. But we’ve been professionals for many years now, and we understand what’s appropriate for certain occasions.

Dressing for Success

If you want to make a positive first impression, whether you’re meeting a client or attending a networking meeting, dress appropriately. That doesn’t always mean wearing a suit and tie (for men) or a formal dress (for women). But if you have to dress up, make sure your tie doesn’t scream to people to avoid you.

Not everyone can wear a bowtie... or a false nose.

Not everyone can wear a bowtie… or a false nose.

Your tie, believe it or not, tells people a lot about you. You don’t have to regress to those outdated alternating diagonal slants of color, but leave the Gustav Klimt print at home. If you’re an accountant, your tie better communicate that. We’ve seen more and more people these days pull off a bowtie, which isn’t easy to do. But accountants, doctors, and professors can do it with panache. So unless you’re an abstract painter or web designer, your tie shouldn’t look like Jackson Pollack had his way with it.

Go with something that’s colorful, attractive and most of all, matching. Successful people dress tastefully. Unsuccessful people wear ties that have been handed down from an older brother while he was still in high school. When you shop for ties, keep in mind it will reflect you, your personality, and your profession.

The Difference Between Your Town and Asheville

Asheville is known as a liberal, laid-back business environment. “Asheville casual” is a look that may include jeans or khakis with a button-down shirt. But even in Asheville, you’ll find that some business meetings are formal occasions. Whether you wear a suit or just a shirt and tie, make your tie a bit more formal too. Power ties are just to show off, so unless you’re running the meeting, keep it simple.

Your tie should match your personality.

Your tie should match your personality.

Big cities often foster a more conservative business environment than Asheville, but that doesn’t mean businessmen wear suits all the time. Business meetings can still be casual, or more casual, especially in the summer months. Everyone appreciates a good tie, but remember what we said above: your tie will reflect you.

A Final Word of Warning

The line between complementary and outlandish can be a fine one. Ask yourself this as you’re getting dressed: Do you want people to remember you for your tie or for your sparkling conversation? Let your tie match your personality. A loud tie can make an extrovert entertaining, but it will make a shy, unproven writer seem like he’s trying too hard to be noticed.

Yes, Mark knows from experience. Now he leaves the Rudolph the Red-Nosed Reindeer tie for holiday parties and his Beatle ties for his friends and family events. You should too.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Background Music and Productivity

Does Music Help or Hinder Your Productivity?

music and productivity

Not everyone can listen to background music while working. Sometimes, it’s because you share an office with others. Sometimes, it’s because you work outside or you’re always on the go. Other times, it’s because you have to answer the phone constantly or deal with customers directly.

But if you work in an office or a coffee shop or even at home, you can control your work environment. Whether music increases or decreases your productivity often is a personal choice, though with just the right tempo or soothing audio background, you actually may get more work done with the music on.

Tastes Vary

We all have different tastes in music. We all have different work ethics. We all have different preferences in how we work. So you might not think a single blog post can address this complex issue adequately. And you’re correct, but this article can touch on universal truths about music and productivity.

It doesn’t matter whether you work on a computer, at an easel or in a garage. Most people work at a type of job that requires some creativity or problem-solving skills. Creating the best environment for encouraging creativity and mental focus is the best way to increase your productivity.

The Type of Music

earplugs listening to music at workIt doesn’t matter what kind of music you like to listen to. According to the Mayo Clinic, the body responds to harmonious sounds like music. Pleasant music creates a very physical reaction; your body releases dopamine as you relax to the music. And when you relax, you become better able to solve problems or come up with new ideas.

While working, your mind might tend to wander or you might be distracted by what’s going on around you. You definitely react to loud noises or the constant drip of water from a faucet — things like that. Music, either piped in from overhead speakers or through your earphones, can help you ignore those distractions and focus more effectively.

Mood Enhancing

Music also helps improve your mood while you work. If you have a job that requires a repetitive task, music gives your mind something else to think about. If you have a job that requires careful concentration, then music soothes your mind while you work. If you’re in a good mood, you are better able to do your job.

Does the type of music matter?This is the reason grocery stores and shopping malls pipe in soothing music during business hours. That’s right: music puts people in the mood to buy. It’s not manipulation; it’s just good business. And if it’s good enough for Harris Teeter and the Gap, it’s good enough for other businesses. Like ours. Like yours.

Distracted by Lyrics

Another question about listening to music while working is whether or not lyrics get in the way of you doing your job. If you’re listening to the lyrics, you can be distracted from your task at hand. Listening to music without lyrics stimulates a different part of your brain than listening to music with lyrics. Lyrics stimulate the part of the brain that processes language.

So the best music to listen to when you’re working is music without lyrics (or perhaps music with lyrics in a foreign language that you don’t speak). Jazz, classical, and world music are all good choices. Music from jam bands could be effective if that’s the music that does it for you. Country music, because it’s usually lyrics-heavy, can be an annoying distraction, although that’s partly our prejudice.

The music you listen to while working is up to you, but remember that it does affect you. Music and productivity can get along, as long as you’re conscious about your choices.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The 5 Best Places to Write Outside Your Office

When You Have to Get Out of the Office

Working from home has its advantages and disadvantages. Sure, it’s possible — although not always desirable — to work in your pajamas. We’ve found, at least through our own experience, that to be at our best, we want breakfast and a shower first. Then the words flow!

Professional writers can write anywhere!

Yes, our job is writing. While we often work in a home office, we also can work in other places. Here is a list of our top five favorite places to write outside of those rooms, out in the wilds of Asheville. Maybe you’ll find your creativity in one of them.

1. The Old Standby

The coffee shop has been a writer’s hangout for decades. Since most coffee shops now offer a free Internet connection, their popularity among writers has only grown. What do writers need to craft their magic? A laptop computer or just a pen and pad of paper, a table or desktop, a fairly comfortable chair and a good cup of coffee. A coffee shop provides all of the above.

2. Pack Square Library

The greatest advantage of working in the library is that it’s quiet. You can find a comfortable out-of-the-way spot — whether it’s in the reading room, by the main desk or even in the stacks — to do your writing. Surrounded by all those books, you don’t have to look far for inspiring words to keep you focused and busy.

3. Your Backyard

If you happen to live in a house, you may have a backyard that’s somewhat private and most likely comfortable. As long as you can find a spot that supports your body and your writing tools, you can enjoy the sunshine while doing your writing work. Because you’re outside but haven’t left home, you can go get a snack or a tissue or whatever you need without interrupting your workflow. Best of all, the bathroom is right inside.

4. The Wedge Brewery

Some writers thrive on coffee while others work best after one or two sudsy beverages. The Wedge Brewery offers lots of outdoor seating, including a few tables that are away from the crowd. As long as your laptop can stay charged without power, you can work outside. It’s best to go when it’s not swarming with clientele, but you can always disengage with an iPod and a set of earplugs.

5. Pritchard Park

Not all writers are social beings. Some prefer to write in a broom closet than out among the seething mass of humanity. But we like the occasional distraction that being out in public provides. We can disengage when we need to, but we’ve found that people don’t bother you while you’re typing intently away at the keyboard. And being in the middle of downtown has its advantages when you want something to eat or drink or when you need to find a restroom.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

3 Guidelines for Blog Writing

Keep Your Blog Great: Avoid the One-Note Blog

The purpose of a business blog is to attract an audience. A well-written, well-considered blog can educate your customers and potential customers. It can answer in-depth questions. It can explain the ins and outs of your industry. If successful, a business blog can show up on related keyword searches organically, ready to bring new visitors to your website.

This road, while it does work, is fraught with peril. If you turn your blog into a sales pitch, touting your products and services at every turn, announcing new offerings and sales events, or going into detail about your quality, your audience will tune out. Only a small percentage of the visitors to your website are ready to buy right now!

reading  your blog

Rule #1: Inform, Don’t Sell

The worst thing a business blog can do — aside from not having a blog at all — is to bore its audience. We see this often, both in blogs and in social media. The subjects tackled, the writing style, the stock photos … everything points to a lack of commitment. If you’re trying to sell your products or services on your blog — as your first priority — you will drive your readers away.

Your blog is your opportunity to explain what your readers don’t already know about your industry. If you are a new car dealer, don’t use your blog to boast about the new models. Instead, use it to describe the new features on those models and why customers should want them. Instead of advertising sales events, use your blog to explain how to get the best deal.

An article on getting the best deal on a car lot is likely to attract a lot more readers than an article announcing your seasonal sale. In addition, if you add value with your blog writing — with educational topics, tips or interesting facts — customers will remember you when they are ready to buy.

Rule #2: Don’t Beat a Dead Horse

If you find you’re writing about the same topic over and over, your audience will soon tire of it. Stop beating that dead horse. Your blog isn’t just about finding different angles to explore about the same topic. Regardless what your business or industry is, you can find thousands of topics to write about.

For example, if you’re an accounting business, stop writing about the advantages of hiring an accountant or providing QuickBook tips. Take a step back. Consider your readers (if you have any remaining). Why would they even be on your site? Write about something else that would interest them, which brings us to…

Rule #3: Diversify

How does your business tie into food? Water? Interpersonal relationships? The environment? Entertainment? These are topics people care about in their daily lives. If you can find an intersection between what you do and what people want to learn more about, you’ve struck gold. You can write about something people will want to read … and share.

Other tips for diversifying your blog:

  • Find a topic in the news and write about that
  • Consider your own passions and write about what brought you into your business
  • Every once in a while, take a broad look at the state of your industry
  • Focus on your customers’ wants and needs outside of your business

In fact, do this last one all the time. Put yourself in your readers’ place. Why are they reading this? Why are they here? What do they want? You’ll succeed if you can answer these questions. If you get stuck, we’re in the business of answering questions.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The Best Blog Topics

Because You Want Your Blog to Be Read

People sharing your blog post

Undoubtedly, the best blog topics are those that get read. And read a lot. These blog posts:

  • Get passed around
  • Generate a buzz
  • Keep visitors on your site longer
  • Get readers to look through your website
  • Turn readers into customers
  • Are great reads
  • Result in high search engine visibility

Finding Readers

So the big question is: “How do you create those kinds of bust-out blog posts week after week?” That’s what we at Ray Access aim to do, and we know that it isn’t always easy. But there is a method to the madness. By following our own advice, we have seen the results. You can too. Try these tips to turn your blog into a must-read for your clients and potential customers:

  • Tap into the news of the day. If, for example, you are a doctor who treats mental illness, write about depression in the week following a celebrity death due to the disease. The celebrity’s name will get you noticed in search queries. If you teach dance, focus a blog post on the big dancing shows on television when they go into their final competitions. Financial bloggers, tap into current events about the Federal Reserve or big Wall Street happenings. Be nimble and ready to post shortly after the news happens.
  • Create great titles. The title of a blog post is like the front window at Macy’s. If it’s not compelling and inviting, it won’t draw in shoppers. Good titles also help search engines seeking relevant data to post. Great titles aren’t long, but convey what’s in the article clearly. Beware of humorous or ambiguous titles that may be misleading or misunderstood. Be catchy, but be clear.
  • Give your readers something to take away. Pay your readers for completing the article. This is one of the reasons that “tips” and “how-to” blog posts are so popular. Readers expect answers and leave a well-written article with those answers, smarter and wiser.
  • Review popular events, movies, products within your industry. Find the connection between the entertainment and your products or services. Make the comparison apply to your intended audience.
  • Make recommendations for other services and products, as well as for those that you sell. When you make a recommendation, follow it with a solid argument that goes beyond the typical marketing-speak. Quote users and experts to back up your suggestions.
  • holiday photo for a holiday blog postGet seasonal. Readers look for relevant articles about Christmas, summer vacations, Fourth of July and Thanksgiving topics. Find a topic within your area of expertise that relates to the season and add it to your blog when the time is right.
  • Shout out to other companies or people. No man is an island, and you don’t work in a vacuum. Mention others who have made significant contributions to your industry or to the business community you’re trying to reach. If a business organization you belong to recently made a significant contribution to a local charity, use your blog to give them accolades of appreciation. (Let them know when you post, and maybe they’ll put a link on their website back to your blog!)

Finally, write for blog readers. Make it engaging and easy to read. Let your readers know right from the start what they can expect if they keep reading. And then give it to them. If you promise tips, give them tips; if you’re writing a “how-to,” make sure it’s complete. And if you come to the end of your idea rope, contact us — we love to brainstorm titles and do it as well as we write the articles.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Overcome Writer’s Block

When You’re Stuck for the Right Words

Everyone goes through periods when the words just won’t come. You sit and stare at the page or the screen, and you can’t imagine what comes next, whether you’re working on a novel, a blog post or a letter to your brother in Raleigh.

when you have writer's block, what do you do?

Writer’s block. When it hits, it stops all your creative juices. You feel like a second-grader on the day of the spelling bee. You begin to wonder if you bit off more than you could chew by volunteering to write the invitation to your Labor Day party.

There’s Hope, Even for You

We are professional writers and editors here at Ray Access. We can’t afford to get stopped by writer’s block. Literally, we can’t afford it.

So we’ve developed a few simple tricks and tips to jump-start our creative juices when we need them right now. We’d like to share them with you, so you don’t fall victim to this productivity-stopper. Fear not; there is hope for you, not matter what your level of writing or the scope of your writing project.

Step 1: Acknowledge & Recover

Writer’s block happens; it’s not anything you did. Repeat this to yourself: “Writer’s block happens; it’s not my fault.” Accept it. You aren’t suffering writer’s block because you’re a crappy writer or because all your good ideas have dried up. Writer’s block happens to every writer at one time or another.

Once you can accept that, you can begin to recover from the initial shock of helplessness. And that’s what writer’s block feels like: helplessness, the inability to do work or be productive.

Step 2: Shake It Off

when you're stuck, go for a walkWhen you’re stuck, the best thing to do is to do something to clear your mind. Put aside your pen, stylus or keyboard. Get up from wherever you’re sitting. If you’re suffering from writer’s block, it’s definitely time for a break. Get a cup of coffee or tea. Stretch your muscles, take a walk, meditate, or go for a drive or bike ride. A change of scenery definitely helps recharge your batteries.

Another trick is to remember how good a writer you really are. It’s empowering to review your older work, even if it’s just past letters you wrote. If you wrote that, you can write anything. Trust yourself.

Step 3: Try Something Different

Allow yourself to look at your project from different perspectives or different angles — including from above and below. You might have missed something. When all else fails, put it aside and work on something else, like a timed writing exercise. Here are some tips:

Write for ten minutes about your favorite color, food or person. Here are the only rules:

  1. Write freehand, pen on paper, for the best results.
  2. Keep your hand moving.
  3. Don’t cross out.
  4. Don’t worry about spelling, punctuation or grammar.
  5. Lose control. The whole idea is to let go.
  6. Don’t think. Don’t plan. Don’t get logical.
  7. Go for the jugular. Dive into absurdity and write. Take chances. You will succeed if you are fearless of failure.

Step 4: Look for Good Advice

Erica Jong, author of Fear of Flying and other books, believed that “all writing problems are psychological problems. Blocks usually stem from the fear of being judged. If you imagine the world listening, you’ll never write a line.”

For writer and poet Charles Bukowski, “Writing about a writer’s block is better than not writing at all…”

Author Lili St. Crow summed up the feeling: “You do not sit down and write every day to force the Muse to show up. You get into the habit of writing every day so that when she shows up, you have the maximum chance of catching her, bashing her on the head, and squeezing every last drop out of [her].”

With that thought in mind, make your deal: “OK, Muse, you take care of the quality; I’ll take care of the quantity.” Then it’s just a matter of getting your butt back in the chair to write again. It works for us.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

5 Tips to a Better Sitting Posture

Improve Your Posture: Advice for Your Office

keep your back straight when sitting

Here at Ray Access, we are writers and editors who work long hours at our computers. Don’t get us wrong: we love what we do. But we’ve also learned a few things along the way to help us avoid back injury, unnatural curvature of the spine and other deformities as a result of spending untold hours at a keyboard.

So we present five ways to improve your posture and strengthen your back:

get a good desk chair1. Buy a Good Chair

The best thing you can do for your back is to sit in a good quality desk chair, one that supports your lower back properly, has a height adjustment to keep your feet flat on the floor and is padded enough to be comfortable. These chairs aren’t inexpensive, we know, but we heartily endorse the investment. What you save in pain and suffering — and doctor’s bills — will make the chair seem like the bargain it is.

2. Don’t Be a Potato

Couch potatoes don’t move once they settle in. If you want to protect your spine and back muscles, you have to stay active. Shift your position every half hour or so. Lean back for a bit. Lean forward for a spell. It’s all about keeping your blood from pooling in the same spot for hours. Even if you’re sitting, you can still be active.

3. Save Your Neck

A stiff neck is an occupational hazard for computer jockeys like us. But we know how to beat it: neck stretches. Your neck moves in 360 degrees; use them. Pull your chin to your chest and hold it there. Raise your chin to the ceiling and hold it. Try to touch your shoulder with your ear, one side at a time. Do these stretches several times a day.

4. Be Aware of Your Posture

This one seems self-evident, but it’s easy to forget how you’re sitting when you’re in the midst of a project. But you can train yourself to remember. The first thing to do is find the correct posture. Don’t slouch; keep your shoulders back. When seated, your knees should be just above your hips. Your arms should fall to the keyboard without having to reach. Be comfortable. Once you know how it feels to sit right, you’ll realize it when you float out of alignment.

leap in the air, while you still can5. Rise to the Occasion

If you know you have a long day at the desk ahead of you, plan to get up and walk around, even if it’s just around the office, every hour. Five minutes will do, while you’re thinking. Two minutes an hour is still better than feeling chained to your computer. That little bit of movement will keep you pain-free for years.

Linda and Mark are both past age 50. Both have been doing this work for (dare we say it?) over two decades. Both of us, however, are still active. We can both garden or swing a golf club in a pinch. You can do it too. Start today, and your back will thank you for the rest of your life.

If you have any of your own posture tips, send them our way.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

The Times They Are A-Changin’

Thank You, Bob Dylan, for Giving Us the Words

Bob Dylan knows SEO

Like many writers, we know we can always count on Bob Dylan lyrics to illustrate a point. These words, originally penned in the early 1960s, are truer now than ever before, but we’re not speaking of political turmoil. We’re speaking of technology and search engine optimization. Is it a stretch? We don’t think so, and we’ve allotted ourselves 500 or so words to persuade you, too.

Here’s the Situation

The Internet has changed the way we find information, products and services. Instead of the Yellow Pages, we turn on a connected device. Instead of the dictionary, we visit a dictionary website. Instead of a catalog, we search online.

Yet how that process works — entering a phrase or question into a search engine — also changes all the time. Ostensibly, the search engines want to serve you the sites that most likely will answer your question, but it’s often not an easy question to answer, no matter how many 1s and 0s you use.

As a result, the Internet has gone through several changes, as search engines look for the best algorithm to deliver the answers you want. Then you have the tech savvy developers who fudge the system with keywords, backlinks and paid ads. The past few years have seen this tug of war reach epic proportions.

On top of all that are the changing stylistic preferences of the public’s changing tastes. They want drop-down menus, menus down the side, fewer words, more words, sidebars, no sidebars, lots of photos or one good video. If you tried to keep up, you spent a lot of money.

And the point is this: What can you make of the mess that the Internet has become? If you have a business website, how can you stay on the first page of results when the formula the search engine uses to determine what’s “relevant” keeps changing?

It’s a serious question that deserves a serious answer. Luckily, you don’t have to rely on a search engine for this answer. You have Ray Access.

Ray Access can assess your website

Assess Your Website

If you haven’t updated your website in the past five years, you may not be taken seriously. It’s no longer enough just to have a website; you need an active site. You need to provide useful information to your audience. To get their business, you have to first attract their attention and then hold it with the answers they are searching for.

Keywords matter, but not as much as having information people want. Readability — subheadings and lists that make the content easy to scan — matters too, but only if you have information people want. Let Ray Access give you a website assessment to determine the strengths and weaknesses of your current site.

Obviously, if the information on your website is out of date, no one will return, even if they happen upon your site. Your website is your Yellow Pages entry, your storefront and your company reputation, all wrapped up in a pretty package. If you’re not attracting visitors to your website, it might be time for a facelift. Or at least a remodeling with new content. If you need help, ask us for some affordable guidance.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.