Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
How Content Writing Is Done
If You Want to Know How We Learn an Industry Ray Access employs generalists who can write on almost any topic. In that sense, we don’t specialize in any particular topic; we specialize in quality. So how is it possible for generalists to write anything meaningful...
When It’s Time for an Overhaul
Remaking Your Business to Work for You! People go through it all the time. Perhaps even you came to a crossroads before, when you felt like it was time for an overhaul of your life — physically, mentally, politically or spiritually. Sometimes, a change of location...
4 Reasons Plastic Surgeons Need the Best Website Content
Get Plastic Surgery Content that Attracts Clients Plastic surgery has become more and more popular in recent years, as the procedures have become safer and less expensive. Today, more and more practitioners are entering the field to keep up with the growing demand....
A Time to Laugh
When Humor at Work Is an Appropriate Thing Too often, you may think that work has to be all professional and reserved. Clients may not take you seriously, or so you think. Humor has its place, you tell yourself, and that place is after business hours. But you've...
Specialized Content for Dental Practices
Quality Website Content Provides You Benefits As of 2018, almost 200,000 dentists plied their trade in the United States. That works out to 61 dentists for every 100,000 people. Of the total, about 21 percent consider themselves specialists. That represents a...
Why Do Web Developers Need Content?
Content for Developers Make or Break a Site Website developers create websites, blogs and plug-ins for newsletters, shopping carts and other electronic business necessities. They use different platforms and styles to build their sites, but it often falls within the...
Why Senior Care Businesses Need Specialized Content
The Senior Market Is Exploding; Are You In? Seniors represent about 32 percent of the American population. But they control more than 77 percent of the country’s total net worth — about $46 trillion, reports the U.S. Bureau of Labor Statistics. And this population is...
How Long Does a Landing Page Need to Be?
Create Landing Page Content That Drives Sales You won’t find a magic formula that delivers customers to your business via the internet. You can’t copy a template, change the landing page content and assume your business will prosper. Every business, it seems, has to...
A Blog a Day Keeps Competitors Away
Your Business Blog Posts Serve a Purpose Blogging is the 21st century version of the persistent chatter you hear while walking through a carnival: it’s loud, it’s targeted, and it’s constantly in your face as you amble past the tents. The chatter represents calls to...
Sign up for the Ray Access Newsletter to receive monthly tips and information for improving your business or agency content.