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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Tell Your Story to Sell Your Wares
Content Marketing and Storytelling in Business Let me tell you a story. It's a love story, in a way. Boy meets girl. There's passion, perseverance, even a few twists and turns. It has a happy ending. It's our story, the story of Ray Access. It's the convergence of...
Spring Cleaning for Business
A Clean Space Helps Recharge Your Batteries You take your winter clothes out of the front closet, bring coats to the dry cleaners and sort out your spring and summer wardrobe. The house gets a thorough spring cleaning and you clear all the winter debris from your yard...
3 Ways to Get More Leads from Your Website
Great Tips from a Content Writer’s Perspective At Ray Access, we constantly tell our clients and our prospective clients: "Your website should be making you money, not costing you money." Most businesses, with the exception of ecommerce sites, likely view their...
There Is No Trying; There Is Only Doing
The Ways to Market Your Business Are Many While it sounds like faux advice from a character in a science fiction movie, there is actually a lot of wisdom in "There is no trying; there is only doing." Especially when it comes to ways to market your business. You can...
Give It Up and Write!
The Best Tips for Beating Writer's Block Everyone's heard of writer's block. But for writers, just the thought of it can cause clammy hands and a pounding heartbeat. Contrary to popular opinion, it's not procrastination, fear or laziness that cause your inability to...
Work at Home Benefits
What Are the Pros and Cons of a Home Office? There's a lot to be said for going to work everyday in an office that someone else has to pay for. You can simply drop everything, shut it all down and leave it there when the clock strikes quitting time. And the...
7 Things You Absolutely, Positively Must Put on Your Homepage
Writing Pros Explain What Goes on a Homepage Putting a website together is hard work when you have to do it all yourself. No matter what platform you use — WordPress, Squarespace, Wix, Weebly, GoDaddy or even HTML — you have to make lots of decisions and somehow trust...
Spring Writing Tips
After Hunkering Down for Winter, Get Inspired! Just as big bears come out of hibernation in the spring, so too can writers take advantage of some writing tips based on the re-awakening that occurs in the blossoming season. Stretch your joints … and your imagination....
5 Things You Can Do to Improve Your Website
Make Your Site More Effective for Your Business Every business wants a successful website. Every successful website draws people in, encourages contact and generates leads. In other words, every website is a potential source of new customers, an opportunity for you to...
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