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How Can I Tell if I’m Reaching an Audience? Most businesses know their customers. They’ve done market research, sent surveys or just talked to the clients they meet. Collecting customer data is often the first step toward creating marketing copy, website content and...

4 Common Marketing Issues That Businesses Face Why Is Business Marketing Important? Business marketing is one of the leading challenges for entrepreneurs. But it's an absolutely essential skill to master if you want your company to be successful. There are over 30.2...

What Is Local Marketing? On the internet, you can find websites for international conglomerations, major online retailers and local mom-and-pop stores. Sometimes, the difference is stark, since international businesses have the resources to create a website using the...

What Is Content Marketing? Simply put, content marketing is using the power of your website to promote your business and gain new customers. The words you use on your website and in your social media posts comprise your content marketing strategy. This isn’t a passive...

Tips for Creating an Effective Company Logo Ray Access doesn’t usually comment on graphic design choices, website development details or other related topics. But the goal of this blog is to help small businesses and web agencies become more successful. To that end,...

What Is a Persona? A persona, Creating a persona is an exercise in examining and defining your audience so you better understand what they want and need, so you can tailor your message to them. You can actually create multiple personas for your business or agency if...

Partnerships Can Work for Your Small Business There is no such thing as a solo entrepreneur. Nobody who’s ever scaled a business from the ground up did it alone. In fact, left to themselves, they wouldn’t have a business. That’s why having a business partner is the...