Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Creativity in Asheville, NC
Another Reason to Live in Asheville, NC Asheville entices retirees and dreamers to move here. The city — known as either a "Cesspool of Sin" or as a bastion of liberal politics, depending on your point of view — offers a bustling beer scene and enough gourmet...
What’s Your Unique Value Proposition?
Why Your Customers Do Business with You Every business faces competition. In America, competition is a given. It's part of the invisible hand that moves markets. You likely don't appreciate it, however, while your business is trying to make inroads into your...
To Write or Not to Write
How to Write Effectively in the 21st Century Today's Shakespeares look harder at page rankings and reader conversion numbers than at what's actually on the page. But those days are fast coming to a close. Search engines have been tweaked to recognize the...
Writing for Your Audience
Choosing the Right Tone and Language Targeting your website — or any communication from your company to your customers — is a matter of building a relationship. To make that connection, you have to use language that's familiar to those you're trying to reach. For...
How to Tie Your Blog to Current Events
And Why Current Events Should Matter to You One of the most common — and most effective — ways to get consistent hits on your blog is to tie some of your topics to current events. When people are searching the web for information about a plane crash, an epidemic or a...
How to Overcome the “Shoulds”
We All Resist Doing What We Know We Should We know we should exercise more, eat less, get more sleep, relax more often, play with the kids and take more vacations. As small business owners, we know we should clean our tools, make more cold calls, update our marketing...
Is Your Website a Dead End?
Your Website Content Makes a Big Difference More and more of our clients have been asking for website content. There's good reason to upgrade your website content, especially if your website isn't working for you. Our two unofficial mottos are: If your website isn't...
Do You Still Need a Newsletter?
Has Your Blog Made Your Newsletter Irrelevant? In the past, newsletters were a useful tool for communicating information to your customers and stakeholders about your organization. They tended to be lengthy, full of notices, updates, a couple of decent articles and...
Converting Website Visitors into Customers
Content Marketing Effectively Converts Leads Here in Asheville, North Carolina, we talk about content marketing a lot. Content marketing is, in essence, turning your website into a marketing engine by supplying useful information that attracts an audience. It works,...
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