Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Looking Ahead to 2014
Website Trends to Watch in the Coming Year Like we've always said: it's no longer enough to have a website. Everyone and her brother have websites. To gain a competitive advantage, you now need an active website. If your website isn’t offering useful information to...
Christmas in Asheville
Life Sneaks Up on Us When We're Not Looking We are always right on top of our deadlines when we're working for a client, but at this time of year, we admit to getting a bit lax sometimes. Our blog suffers and our networking lags as we spend more time with our loved...
Is Content Still King?
And Is Content Still the Way to SEO Results? Back in February, on Mark's birthday no less, we published a blog post pronouncing that Content Is King. Here we are, some 10 months later, and we have to ask the question: Is content still king (or queen) when it comes to...
7 Tips for Writing Your Blog
The Worst Blog You'll See Is the Outdated One As we like to say: "If you aren't paying attention to your website, it's likely not paying attention to you." We can say the very same thing about your blog, a crucial extension of your site. A blog is an easy, inexpensive...
Why Asheville?
Why Ray Access Chose to Live in Asheville, NC We are writer/editors. We produce content for websites. We work alone, in front of a computer. We could live anywhere. Why did we choose to live in Western North Carolina? Everyone comes to Asheville for a different...
Offer Up the Goods
Web Developers Should Offer Writing Services Consider this. If you're a website developer, this blog post is for you specifically. But even if you don't develop or design websites for a living, you can still learn something valuable here. Keep reading. Web Developers...
How to Choose a Blog Topic
Your Business Blog Needs Topical Blog Topics Regardless of what you sell, if you have a business blog, it's doing three things for you: Adds new content to your website, forcing search engines to re-index your website, which helps your page rank. Establishes...
“Blog” Is Not a Four-Letter Word
What Your Blog Can Do... and What It Can't Do When they first appeared in the late 1990s, blogs were running commentaries of writers' lives, much like many Twitter and Facebook accounts today. Blogs were seen as one person's opinion and deemed as little more expert...
Why Your Asheville Business Needs a Blog
Professional Asheville Blog Writers Spell It Out Even in a business community as small and insular as in Asheville, businesses face competition for their services. Asheville restaurants, Asheville architects, even Asheville dentists need business blogs to give them an...
Sign up for the Ray Access Newsletter to receive monthly tips and information for improving your business or agency content.