And Is Content Still the Way to SEO Results?
Back in February, on Mark’s birthday no less, we published a blog post pronouncing that Content Is King. Here we are, some 10 months later, and we have to ask the question: Is content still king (or queen) when it comes to SEO and best practices for your website?
Our initial response is: Yes, of course content still rules the roost. After all, it’s content that draws readers to your website. It’s content that delivers SEO keywords. It’s content — useful, valuable information — that makes any site worthwhile.
We’ve always said that quality content is what will win the SEO wars, that Google and other search engines will eventually figure out how to recognize useful information from keyword-loaded crap. That’s still in the future, apparently.
Content Is Evolving
The definition of content is changing. Infographics are the current rage. Video is getting a lot of attention these days. Where does this leave the lonely word?
Words will never disappear. They are the foundation of language, even online. Infographics need words. Videos need scripts. And how often do you look for the pop-up “tooltips” that explain exactly what that little button or icon means?
The concept of content may change, but the goal has always been the same: to provide useful information people will want to read or watch and then share. If your content doesn’t reach that goal, then I don’t care how much SEO you’re buying, your website isn’t working.
Rethinking SEO
We came across an interesting article from CopyPress.com that talks about this idea. Basically, the article says:
To be good at SEO, you need to stop thinking about SEO.
In other words, the goal of SEO is to get beyond it. A local SEO expert told me once his idea of SEO was “creating community.” Not much about keywords in that sentence.
So, when you’re ready to treat SEO as a means to an end instead of as an end unto itself, contact us.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.