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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
We Specialize… in Quality
Why Ray Access Doesn't Write for One Niche Linda and Mark at Ray Access claim to be able to write about any topic they can research. And it's true. They've written about plastic surgery, retail furniture, medical issues, construction, website development, and a whole...
The Small Business Trap
Confessions of a Freelance Content Provider Between us, Mark and Linda have owned a number of small businesses. As writers and editors, the businesses we start never get very big… yet we always strive for excellence and always work hard at marketing our services....
Your Website as a Marketing Machine
How Your Business Website Can Generate Cash An earlier article by a content marketing firm revealed that the fastest growing companies get at least 40 percent of their leads from online marketing. That's impressive enough, but the tactics of online marketing are so...
Words Matter
Make Your Words Count with Correct Grammar When all you have is a funny video and a few lines of text in a Facebook post, those words better be correct. When you're looking at a 140-character tweet, one misplaced modifier could ruin your message. Grammar is not dead....
3 Reasons to Have a Website Video
What a Video on Your Website Can Accomplish Believe it or not — and this is a big admission from a couple of writer/editors — not everyone loves to read. Online, these preferences are exacerbated. So, let us present our three reasons to have a website video: 1. People...
Press Release Update
Breaking News about Online Press Releases Some time ago, we blogged about press releases, since we have experience writing them. We said that press releases had to contain real news and be directed at the right audience. We said that over time, these press releases...
Writing vs. Good Writing
The Problem with Creating Effective Writing Anyone with a fourth-grade education thinks he can be a writer. Writers aren't like athletes, who have visible physical attributes that define their profession. We're not like scientists who have a wall full of diplomas. We...
4 Reasons to Get a Website
Every Size Business Needs a Website, Period Most savvy business owners today get a website before they even open their doors for business. While some actually need the site to run their companies, others do it just because everyone else is doing it. Is that a good...
We Do Website Content!
Ray Access' Secret Service: Website Content When we say that we're "content providers," most people — even some technical people — give us the deer-in-the-headlights look. We're never upset or surprised. Providing content is a reasonably new field, and we're always...
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