Make Your Words Count with Correct Grammar

When all you have is a funny video and a few lines of text in a Facebook post, those words better be correct. When you’re looking at a 140-character tweet, one misplaced modifier could ruin your message.

Grammar is not dead. In fact, the need to know and use proper grammar is more important than ever because you have less time and fewer opportunities to do it right. Marketers abbreviate words because they believe that the attention span of consumers has been reduced to that of a gnat. So the words you use — and how you use them — are vitally important. Take this simple example:

• Let’s eat grandma.
• Let’s eat, grandma.

Do you want to send out your latest ad to bring in customers to eat grandma? I think not. Then there’s the popular example: “A woman without her man is nothing.” Punctuation and grammar make all the difference when you write:

• A woman, without her man, is nothing.
• A woman, without her, man is nothing.

Grammar Lessons Pay Off

Photo by Valentina Degiorgis

We love the thousands of examples out there that cross our desks every day. We collect them. Here’s one of our favorites: “The average American consumes more than 400 Africans.” Apparently, we are a very hungry nation.

Improper grammar also makes you look incompetent. iFixit owner Kyle Wiens says: “Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts.” And he won’t hire anyone with bad grammar.

If you can’t remember your high school English lessons, please let someone else read your words before you publish them, especially if you are paying for the privilege. Websites, Facebook updates, LinkedIn pages, Twitter feeds and all your print advertising must be correct if you are to be taken seriously.

Put simply: proper spelling, punctuation and grammar increase your credibility. Bad writing doesn’t.

So regardless whether you know the difference between “it’s” and “its,” or you are just too busy to care, give Ray Access a chance to proof your words before you post. We’re not merely writers — we edit and proofread too.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.