Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
SEO Tips from the Front Lines
Ray Access and Search Engine Optimization First, let us state that we are not in the SEO business. Our core business, however — writing blog posts, press releases, and especially website copy — can directly effect a website's page rank. The problem for many online...
Writing Tips
How to Master the Art of the Article Opening Two of the most common openings we see for blogs, newsletters and marketing blurbs are: "Well, here it is summer again and the kids are calling to come out and play, but we've got work to do…" And "I can't believe it's...
Press Releases
What a Press Release Can Do and What It Can't Like blog posts, press releases often get a bad rap. "It's tough to get noticed," say some. "They are a waste of money," say others. We're here to set the record straight. It is tough to get noticed, but press releases...
How We Write Blog Posts for You
Ray Access Works with You to Write Blog Posts A common question we get asked is: "How do you go about writing blog posts for a new client?" Before we answer this very good question, let us provide some context. What's a Blog? Blogs — originally called "weblogs" —...
Writing for the Web
Tips from Professionals for Website Writing Make it short. Make it hot. Make it memorable. The new breed of reader doesn't go in for long, drawn-out sentences. They don't want complicated explanations. They want answers, plain and simple. It's possible many readers...
Our Services
Ray Access Offers Something for Everyone... Linda and Mark, the principles at Ray Access, have been refining their list of services recently, and two things became clear: It was time to spread the word about all the good things we do, and It was time to...
Say It in Plain English
Write in Plain Language; It Helps Everyone There is a movement gaining traction across America: writing in plain, understandable English. Plain language is, as William DuBay said, "a literary style that is easy to read because it matches the reading skill of the...
Please Stop Before You Publish
Grammar Matters — No Matter What You Write Of course we believe that grammar is important; we're writers, after all. But what if we loosened our standards: Its time to talk to you about a day-to-day and week-to-week issues. And im not about to talk about the talk...
Do What You Do Best
Spend Your Work Time Running Your Business When you're in the groove, doing what you do best, you feel energized. Everything seems to fall into place, and time passes so quickly that you barely notice. It's why you got into business for yourself — to follow your...
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