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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Protecting Your Business’ Reputation Online
How to Protect Your Business' Good Name Recently, we came across a blog post by Rich Gorman on Tamar Weinberg's blog, and we thought it an apt topic to share with you. Ray Access is a content provider. As such, we encourage our clients to post new content on their...
Why You Want High Search Rankings
Why Your Page Rank Matters to Your Business Creating a website can be cheaper than printing tons of brochures… and it doesn't destroy any trees. You can update your website much easier than you can update your brochure, too. Best of all, you can save on mailing costs....
What’s the Best Way to Raise My Page Rank?
How to Get Ranked Higher for Search Results This is the question on every business-owner's mind. If a company has a website — and what serious company, no matter how small, doesn't? — the visibility of that website becomes a major concern. When a business thinks about...
Always Edit Before Publishing
Editing Your Content and What It Means to You What does it mean to edit a piece of writing? Let's look at an example. Joanne is a small business owner. Her business is called Bits & Pieces. She sells automobile accessories, everything from steering wheel covers to...
Content Is King
Your Website Content Will Reign During 2013 Most of you know that we've repeated our belief that content is king to our friends, our business associates, and of course, our clients. In fact, we'll tell anyone, including you. The best way to gain exposure on the...
“Follow Your Bliss”
Mark Bloom Recently Edits a Published Book Joseph Campbell's Wisdom Hits Close to Home Two Asheville locals "follow their bliss" to create an unusual yet meaningful book. "Follow your bliss and the universe will open doors where there were only walls." – Joseph...
No BS: Communicate with Confidence
Be Confident Whenever You Speak to Others How you feel directly influences how well you communicate. We can all appreciate, for example, how impossible it is to hide intense feelings of anger or sadness when trying to talk to clients, bosses, or even a loved one....
That’s Not What I Meant
Here Are Some Communication Shortcomings Communication. Merriam-Webster defines "communication" as an act of transmitting a message or an exchange of information or opinions. Human interaction hinges on sending, receiving, and reacting to information, whether verbal,...
Content Strategy & Why Do You Need It
What Is a Content Strategy for Your Website? Having a content strategy simply means planning for the creation, delivery, and maintenance of fresh online content. It's a process that defines the what, why, how, and when for developing the content you use to market your...
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