Your Business Blog Posts Serve a Purpose

Blogging is the 21st century version of the persistent chatter you hear while walking through a carnival: it’s loud, it’s targeted, and it’s constantly in your face as you amble past the tents. The chatter represents calls to action, each more enticing than the last.

Your business blog posts may not be that loud (as in, all caps) and they may not urge your readers to buy, buy, buy. But regular blog posts carry a daily persistence as they pop up in emails and social media sites. While your blog is targeted, it’s only in your face to get Likes from your current and future customers, not to drain your wallet.

The more often you blog, the more of a presence you carry online, on mobile devices and in the minds of consumers. You may not being producing a blog a day — few business blogs do — but the closer you can get to that number, the greater your chances of snagging a savvy passer-by who needs your product or service today.

How Often Should You Blog?

Many factors go into making a decision about how often you should create and post new business blog posts to your website and promotional channels. Some people say that they don’t like to be “hammered” with daily blogs while others look forward to a good daily read that promises to make their day better in some way — by imparting important information, cluing them in to trends or just making them smile.

For sure, one well-written blog a week is much better than daily drab bits of online clutter. But if you’re looking to bump up your content marketing strategy, consider a few guidelines to help you decide on the ideal number of days your business blog posts need to appear to make a real difference to your bottom line:

• Your industry. Some industries — certainly tech, tourism and teaching — go through milestone changes overnight on a regular basis. And they produce a lot of newsworthy information that industry insiders need to have as they make important decisions throughout the day. If you’re in a hot industry or in the peak of your industry’s season, business blog posts every day are considered must-do marketing strategies.
• Your budget. In the bad old days, entrepreneurs did everything themselves (or it didn’t get done). Today, with third-party vendors like Ray Access ready to fill all your business blog needs, your valuable time doesn’t have to be spent writing and editing. Let someone else do it. Your marketing budget goes so much further with a constant internet presence filled with quality business blog posts than from what you’d spend on TV ads or even carnival barkers.
• Your SEO. Search engines love, love, love new content. They reward you handsomely for producing fresh, quality content every day. Daily (and even weekly) blogs give your readers more than enough chances to interact with your company and pass on links they find useful, creating even more interaction with your business. According to HubSpot, “companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published between zero and four monthly posts.”
• Your competition. How often are your competitors blogging? If they’re getting more eyeballs than you and repeatedly beating you to the punch when it comes to delivering updates and fresh takes on topics that affect the lives and businesses of your clients, you’re in trouble. Be the trendsetter, set the benchmark for your competitors to try to beat, be the big dog when it comes to followers and set the tone for your industry, your community and your own business — a tone that says, “we see you, you matter, and here’s proof.”

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.