Blog Writing for Businesses
Blog Posts Deliver Value to Attract New Customers
Blog writing is a necessity for your business today. The facts bear this out, according to Small Business Trends:
- B2B online marketing campaigns that use blog writers on a regular basis receive 67 percent more leads than those that do not.
- Businesses that prioritize their blogs are 13 times more likely to enjoy a positive return on the minimal investment paid to blog writers.
- Companies that blog receive 97 percent more backlinks to their websites, providing valuable SEO benefits.
- Blogs have been rated as the fifth-most trusted source for accurate online information, and building trust is one of the primary responsibilities of your website’s content.
Keeping a blog on your company’s website — filled with industry news, insights and informative content — benefits your business on so many levels. Yet maintaining a blog can take an inordinate amount of time and effort to keep up with the steady stream of content required to feed your SEO efforts.
Ray Access frees you to run your business
Blog Posts vs. Website Pages
You likely change your website content rarely, just every five years or so. On the other hand, you have to update your blog on a regular basis. While companies with full-time blog writers on staff may publish a new blog post every day, most businesses rely on a weekly or bi-weekly schedule.
Consistency creates a need for new content. Fresh content appears on your website every time you publish a blog post. The search engines that you rely on to bring customers to your website give higher rankings to business sites with current and updated content. According to WordPress:
“More and more businesses are realizing the potential
of a blog in their marketing strategy.
They are … using it to get more traffic from search engines.”
While blogging delivers distinct benefits, beware of inconsistent, irregular blog posting. An outdated blog with little or no activity for more than a month receives negative reviews from both search engines and your website visitors.
Reap Online Marketing Advantages with Your Blog
The professional blog writers at Ray Access provide error-free articles that are thoroughly researched, topical and well-written. Our writers deliver quality work so that you can concentrate on doing what you do best: running your company. You can put your name on each article as the author — providing an additional SEO impact — because Ray Access bloggers are ghostwriters.
And you get all the benefits just as if you penned the blog posts yourself. Consider the online marketing advantages of blogging, which include:
- Showcasing your expertise
- Cementing your place as an industry authority
- Speaking directly to your existing and potential customers
- Sharing your knowledge about industry trends
- Informing your readers about important information
- Raising awareness of issues important to you and your industry
- Engaging your customers
- Growing interest and demand in your services and products
- Drawing additional online traffic to your website
- Establishing your website as the go-to source of information about your industry
- Converting more visitors into customers
Ask about our special blog packages
Stay Relevant
Blog posts are published in reverse chronological order — so the latest post appears at the top of the list. But your archive of blog posts remains online as a permanent fixture on your website. This means that every blog post has the capacity to draw new interest for as long as its information remains relevant. As a matter of fact, Search Engine Journal reports that:
“Even months after a blog post goes live, it continues to attract new leads and customers,
helping you increase sales. More than three-quarters of blog views are for old posts …
Those old posts collect 90 percent of the leads. While it’s still important to create new posts,
older posts can remain relevant to your readers for a long time.”
Rely on Professional Blog Writers
You hire a master plumber to fix your pipes, a licensed truck driver to haul your goods, trained bankers to manage your money and a professional landscaping crew to maintain your grounds. It only makes sense to hire experienced, talented blog writers to create your weekly posts.
By working with a team of professionals who’re interested in seeing your business flourish, your business gains visibility and leads. Find dedicated writers to take the blog writing chore off your plate. At the same time, you reap all the benefits of posting regular content on your website.
The Ray Access Promise
In addition to providing you with weekly blogs that you can put your own name on, the blog writers at Ray Access:
- Help you create an editorial budget for posting your blogs
- Create a list of blog topics for your approval
- Research each topic relevant to your industry and your customers
- Write your blogs with unique content, guaranteed
- Edit each piece thoroughly, through several editing passes
- Submit completed articles for approval before posting
- Offer a free revision for each blog post when you provide specific feedback
- Deliver blog posts on or before agreed-upon deadline
The Ray Access team is easy to work with. We listen to your needs and concerns, and we always provide timely responses to your questions. When you hire Ray Access, your blog is the most important piece of business on our desks, every month.
Let Ray Access take care of your blog writing, so you can take care of your business. Call 828-280-1686 or send an email at info@rayaccess.com today for a personal consultation that ends with an exact price. There is never an obligation.
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