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Why Web Developers Shouldn’t Ignore Social Media

Small Businesses Need to Promote Themselves

If you think your business is immune from social media, think again. Companies that ignore social media do so at their own peril. And that includes website developers — whether your business is a booming agency or a small one-person operation.

beware companies that ignore social media

Despite the recent privacy issues hovering over a certain social media platform, social media in general is gaining traction in the global population. That makes it a prime target for marketing and building brand awareness. Companies that ignore social media don’t take advantage of these possibilities.

People Are Active on Social Media

As a web developer, your clients are most likely other businesses. That’s a broad spectrum, so maybe you target a specific niche:

  • Small businesses
  • Medical practices and hospitals
  • Finance and capital markets
  • Government projects
  • Lawyers’ offices
  • Real estate companies
  • Local-only businesses

You know whom you’re trying to attract. You should know, therefore, where you can find those decision-makers so you can reach out to them. Since most people spend some part of their day or week on social media, find the right channel and broadcast your message!

Marketing Requires Full Coverage

Companies that ignore social media aren’t reaching millions of potential customers. Physical marketing — on a billboard, in a newspaper or on your vehicle — only reach those people, including business owners, who see it. Unless your business only works with local companies, you’re missing a huge segment of the population.

There are few places to market to a national — or international — clientele outside of the internet. Few people read industry magazines anymore, and if they do, it’s online. Referrals still work as the number one way to land new business, but even that often takes place through social media sites! Effective marketing, as you likely know, requires reaching out on multiple channels. In other words, you must advertise not just through blog posts on your website, but on social media too.

People who buy your services need to see your company name three times or more before it sticks. Multiple channels increase your odds. So, don’t emulate companies that ignore social media and the value it can bring. It’s time to embrace social media.

How to Reach Your Social Media Audience

Business owners, marketing directors and other decision makers for the businesses you target as potential clients are online and on social media. It’s up to you to find them. Several examples to help guide you to the most appropriate platform include:

  • Creative business owners may be spending time on Pinterest or Instagram. They’re more likely to be young and perhaps looking for inspiration.
  • More traditional business people — including financiers, lawyers and realtors — likely spend time on LinkedIn. A business-first social media platform, LinkedIn can connect businesses.
  • Very many people have Facebook accounts, but usage varies, and the accounts are often personal, not professional. Your business can, however, build brand awareness by posting regularly and with smart content.
  • Twitter also hosts a mixed bag of users, but it’s more business-friendly than Facebook. Twitter has helped numerous industry leaders develop devoted followings. You can too.

Try your hand in your chosen platform. Be consistent. Post interesting and relevant content. Link back to your website. Engage, direct and share. By avoiding the tactics of companies that ignore social media, you can gain an advantage. Good luck!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Use Social Media to Promote Your Blog

Social Media Creates Awareness for Your Blog

Make a splash when you promote your blog on social media!

Make a splash when you promote your blog on social media!

Whether you write your blog daily, weekly or monthly, you want people to read it. Even if you hire a service like Ray Access to write and edit your blog, it doesn’t do you any good unless it’s being read. Unread blogs — especially when they’re really well written and full of interesting, engaging material — are like packets of vegetable seeds left to rot in the pantry.

To get the most out of these seeds, you have to open the package, plant the seeds in dirt, water them, give them sunshine and nurture them until it’s time to reap the rewards. To allow others to get the most out of your thoughtful writing, you’ve got to promote your blog. You must find places it’ll be found and enjoyed. You’ve got to tout its content … and yes, even its existence!

Start Writing

An important step in marketing through social media is to create good content. Blogs are not ads and they aren’t tools to tout your company, your products or your services. Instead, blogs are a means to drive traffic to your website — where you get to do all those salesy things.

Blogs are intended to create a buzz about your expertise, your trend awareness and your interesting take on the latest news. Blogs should be informative and entertaining. They must implant an idea in your readers’ minds that make them want to learn more about you and your business. (If you don’t have the time, the energy or the ideas to write your blog, contact Ray Access for assistance.)

Social the Heck Out of It

Marketing your blog through social media means more than posting it on your company Facebook page, though that certainly is an integral part of how to promote your blog. In fact, one of the biggest reasons that more small business owners aren’t taking better advantage of social media to promote your blog is that it can be really time-consuming.

It’s easy to set up a few random links to automatically post to your social accounts every time you add new content to your site. It’s quite another proposition to position yourself in front of your target social audience on a regular and consistent basis — can you say daily?

It’s not enough just to share it once and then sit back and wait. Use your social media to promote your blog the same way you use your social accounts: in and out throughout the day, reposting, retweeting, rehashing, renewing and reviving the same post over and over and over. Tease your blog in different ways on various platforms, but get it out there more than once.

Stick to a Schedule When You Promote Your Blog

Just like a daily work schedule that gets you out of bed every morning at 7:00 am to catch a train or make it to your desk by 8:00, so a posting schedule guides your blogging. Write it on the same day of the week and post your blogs consistently at the same time every week. If you don’t have time, assign the job to someone else. Assign the schedules while you’re at it.

Then promote your blog on a similarly rigid schedule. It may seem like the new marketing trends that include social media are more flexible and fly by night, but the exact opposite is true. The more unstructured your platforms are, the more disciplined you need to be about meeting your deadlines and making those posts.

Keep It Friendly

Likes and retweets are signs that you’re someone who offers readers something valuable for their time. You’re providing information or entertainment they want to share. Whether you’re the go-to source for the latest workout or diet plan, or you make your readers smile with charming turns of phrase, you want your blogs to be liked, loved and passed on. So play nice.

When you promote your blog, you don’t want to come off as a spammer, stalking your friends with the same posts all through a single day. Consider the source. For example, you wouldn’t want to post the same blog on Facebook within hours. But on Twitter, the feeds run so quickly that the odds of running over your own blog are remote. Know your platform and then play by their unspoken rules of etiquette.

Short and Sweet and to the Point

One final thought (among many more possibilities) is that you can save yourself a lot of frustration and energy-zapping time by writing really quality blogs. Pull-out quotes from your extensive blog library make for great posts to platforms like Twitter and Instagram. Give Google+ a toot with a little jingle jangle from a blog you wrote last year. If you make every sentence as powerful as possible, each can almost stand on its own!

Add a cool caption to a crazy picture you took of the weather that ties in with an enticing blog you wrote last month about freakish weather-related services you offer. In other words, use creativity to promote your blog through social media. It’s mostly free, but it can take up a lot of time. If done right, though, you may be the next big social hit that everybody else wants to copy. Post that!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

5 Ways to Connect to Your Audience in a Blog

How to Connect to Your Audience When Writing

To learn how to connect to your audience when writing, you have to study the elements involved. The simple trick is a technique that’s as old as storytelling, yet as relevant today as the latest Oscar winners and the most successful brands. To tell a good story or write a successful blog post, you have to remember who your audience is.

how to connect to your audience when writing

Advertisers have been tapping into this phenomenon for centuries. Blogging is no different, really; it’s just so much more fun and way less intrusive! So here are five tips to discover how to connect to your audience when writing blog posts. These techniques will help you write more effective blogs for yourself or your clients.

1. Know Your Audience

This first step is the most straightforward, but perhaps the most difficult. You may think you know your readers, but until you do some research, you’ll never know how to connect to your audience when writing your blog posts. Your resources, including time, determine how thoroughly you dig into this aspect of audience evaluation. Some common methods include:

  • Develop personas. Use all your market research data to create specific individuals who represent large segments of your audience. A persona may include a photo, a name, family members, employment, income, hobbies — everything you need to personalize and get to know that segment. You can develop multiple personas, if desired.
  • Send a survey. The most direct way to learn who’s reading your blog posts is to ask them. Publish a survey, asking just the most important questions you want to know. The longer it is, the less likely your readers will complete it.
  • Study the analytics. Technology has advanced to the point that your computer can track who stops by your website. Analytics breaks down that data by location, age, gender and more. Use this information to better target your readers.

2. Learn What Questions They’re Asking

If you want to know how to connect to your audience when writing, you have to write about topics that matter to them. If they’re worried about taxes, to give a topical example, then provide information about taxes that they can use. If conversion rates are keeping them awake at night, write about how they can improve those rates.

You can’t learn what questions your readers are asking until you know who they are. You can’t know what they search for or care about unless you do the research. Find out, if you can, what information your target audience is searching for. Think about yourself. Ask yourself: what are the last three phrases you typed into a search engine? That’s an enlightening first step in this process.

3. Answer Those Questions

It sounds so simple, but this process is often anything but. People change day-to-day. What was topical and relevant yesterday may be old news today. But depending on your business and your industry, some information is always going to be relevant. If you’re a plumber, write about how to fix a leak. If you’re a web developer, tell your readers what a website does, what it needs and why.

If you can help your audience learn something or gain valuable information, you’ve earned their trust. Gaining trust is the biggest single accomplishment when you want to know how to connect to your audience when writing. Once you become a trusted source, your readers not only accept the information you provide, they look to you for those answers.

4. Use Language They Can Understand

How to connect to your audience when writing blogs takes your readers into consideration with every word you commit to the page. Make sure they understand the point you’re making. Make sure the word you use is clear in the context you’ve presented it. English is a versatile language, and there are often many ways to say the same thing. And yet only one will do.

If you have the most useful information ever, but if you don’t deliver it in a way your audience can understand, you’ve failed. Write in a tone that’s comfortable for them. Use words like “you” and “your” to engage them. Once you’ve gained their trust, they’ll have a better aptitude to learn.

5. Deliver It in a Timely Way

Your audience doesn’t always ask the same questions every day. Some are more topical than others. Address those topical questions in a timely manner. If a holiday’s approaching, determine the trending worries, questions and issues. Then tackle them in your blog. You’ll generate more traffic if you’re answering the right questions at the right time.

Learning how to connect to your audience when writing blog posts means keeping up with the news and discovering how it may affect your target readers. If it’s relevant and timely, it’s worth exploring in a blog post. It’s also a good way to draw attention to your blog. When it comes to writing a blog, your readers are the most important audience.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Get Started Working in the Gig Economy

The Shift Away from Nine-to-Five Employment

Even if you’ve never heard of the “gig economy,” you probably leave your home to go to work every day. A gig economy refers to the recent employment phenomenon of freelance/independent contractor work that encompasses short-term and long-term projects. It’s generating a lot of buzz because it’s estimated to comprise roughly a third of the workforce and is expected to grow to 43 percent by 2020.

The gig economy requires work to find work

Courtesy of Pixabay

One of the biggest benefits of this arrangement is being able to work from home — or anywhere, for that matter. That makes it an appealing option for:

  • Millennials looking for an alternative lifestyle
  • Parents, both single and attached
  • Seniors, especially those stymied by the current job market
  • Caretakers with lots of downtime
  • Any of the 85 percent of people polled who admit hating their jobs … and their bosses

While working as an independent contractor may sound like a dream scenario, there are pros and cons to the arrangement. But if freedom and flexibility are your goals, then it may pay to educate yourself about what it truly means to work independently.

Establish a Budget Before You Start

Before diving into a gig economy lifestyle, you’ve got to figure out how much work you need to take on so you can handle your expenses — from bills and obligations to recreational funds. Keep in mind that the workload is often feast or famine, so it can be difficult to accurately predict your income. Because of this, you may want to begin with an emergency fund that’s enough to cover three to six months of your financial obligations.

Make sure you establish a budget — get yourself a good software program to help you stay organized. Your budget should include all your expenses and the applicable information of all of your current “gigs” or freelance projects. When you work for yourself, you must keep clear records.

Save yourself a headache at the end of the year (or each quarter) by setting aside money for taxes each month since they’re not withheld when you’re an independent contractor. Also keep in mind that you don’t get paid vacations or sick days, so you’re going to need a reserve to manage time off.

Choosing Work in the New Economy

There are two routes you can take to enter the gig economy:

  1. Doing something you know, like what you did in a previous full-time job
  2. Doing something you love, like a passionate hobby in which you’ve developed some expertise over the years

If you’re lucky, your passion meets your proficiency. For example, if you love animals, but worked in business marketing, consider becoming a pet blogger or freelance writer covering animal issues. Even if you’re taking a salary cut at the beginning, you’ll be motivated to work harder when you need to because you’ll be doing something you enjoy.

You could also consider jumping on a gig economy job app to work for a popular ride-sharing, meal-delivery or errand service. Some of the more lucrative and more technical gigs that are in demand are in the areas of:

  • Blockchain jobs
  • Robotics
  • Penetration testing web services
  • Virtual reality
  • Instagram marketing
  • Video editing services
  • Writing and copywriting — you could even work for Ray Access

Finding Work in the Gig Economy

Looking for new work needs to be a weekly habit since the rug can be pulled out from under you at any moment. There are many resources available online. Make it easier on yourself by setting alerts to receive job notifications pertaining to your skillset and interest, but don’t back yourself into a corner. If there’s a particular company you’d like to work for, reach out to let them know you’re interested in any potential remote-working opportunities that may arise.

While the independent workforce continues to grow, there’s still work to be done to protect contractors — in terms of physical and mental health. Last year, U.S. legislators proposed a bill that would provide gig economy workers with “portable benefits” that they can take with them from job to job. Until then, make sure you understand what you’re walking into when considering a career change.


Guest blogger Lucy Reed has been starting businesses since she was a kid, from the lemonade stand she opened in her parent’s driveway at age 10 to the dog walking business she started while in college. She created GigMine (gigmine.co) because she was inspired by the growth of the sharing economy and wanted to make it easier for entrepreneurial individuals like herself to find the gig opportunities in their areas.

Lose Those Carpal Tunnel Blues

How to Protect Your Wrists & Hands from Harm

Writers and editors spend much of their days at the keyboard, so they’re prone to carpal tunnel syndrome. A devastating medical condition, carpal tunnel syndrome keeps you from typing — and therefore from working — for quite a while. While not everyone develops the condition, you may have some unhealthy habits that can lead to hand and wrist problems.

Avoid carpal tunnel syndrome by being proactive

The carpal tunnel is the rigid, narrow passageway on the back of each hand, through which tendons and nerves pass to your fingers. It’s a pretty sturdy tunnel, but continuous pressure can eventually cause it to cave. Its lining can become inflamed and swollen too, also leading to pain and disability. Carpal tunnel syndrome occurs when the median nerve running through the tunnel gets squeezed at your wrist.

Carpal Tunnel Syndrome Symptoms

When your carpal tunnel becomes damaged or inflamed, the pain alone can send you far from your keyboard. And the treatment makes it difficult to continue with your work as well. Common painful symptoms include:

  • Numbness in that hand
  • Weakness in your wrist, fingers or hand
  • Pain in your hand or wrist
  • Pain that travels up through your forearm
  • Tingling or burning in the palm of your hand
  • Thumb muscles become atrophied

The symptoms often begin at night and may wake you up. Or when you do arise in the morning, it feels like you have to shake your hand to get feeling back into it; it feels like your hand fell asleep and didn’t hear the alarm. When symptoms start affecting you during the day, that’s a sign the condition is getting worse. Eventually, you may not be able to feel hot or cold in that hand.

Don’t Write It Off

While repetitive stress and improper ergonomics often are the main culprits, there are other causes, such as:

  • An underdeveloped tunnel
  • Fluid retention
  • An injury to the tunnel, such as a sprain or fracture of your hand
  • Rheumatoid arthritis
  • Pituitary gland problem
  • Tumor or cyst pressing on the carpal tunnel
  • Diabetes

With so many factors at play, it’s best to get it checked out by a physician who may take an x-ray or MRI, do blood tests, and provide hands-on manipulation to identify the underlying cause and give you a definitive diagnosis. Self-diagnosing isn’t a good idea, especially when it comes to your hands that are your source of income!

Prevention Is the Best Line of Defense

It may seem that writers and editors don’t do much in the way of physical exertion. And very often, writers place so much emphasis on the mental challenges of the job that just the thought of it being physically challenging seems ludicrous. However, writing on a keyboard or by hand is very taxing work.

And if you do it improperly, you’re going to feel the results — in your hands, your back, your shoulders, your neck and beyond. Your body is so interconnected that, like a string of dominoes, when one part goes down, the rest follow closely behind.

Take It Seriously

Taking into consideration the risks of continuing your unhealthy work habits should encourage you to take care of your money-makers. Make some simple changes now. Examine how you work, where you do your writing and what kind of equipment you rely on. You just may save yourself from some heavy-duty carpal tunnel syndrome treatment.

Be good to your wrists to reduce the chance of carpal tunnel

Simple modifications make your work feel better and stack the odds against you having hand problems. Tips for changes include:

  • Correct your posture to allow the blood to flow smoothly to your extremities.
  • Adjust the arms on your chair so that your arms rest gently on them while you type. Don’t press down on your arm or wrists — that could shut off blood flow and compromise your carpal tunnel.
  • Lose the wrist rests. A common typing tool when ergonomics first hit the office scene, it’s now known that your wrists should never rest on anything for more than a few seconds.
  • Get up and move around at least for five to 10 minutes every hour. Movement helps to shift waste products out that can clog up your veins and restrict circulation.
  • Do wrist exercises before, during and after a writing session. Straighten out your arm and hold it steady with the opposite hand. Move your wrist in one direction for a minute, then reverse. Make sure you do both wrists, even if only one is hurting.
  • Stretch during another of your breaks. Reach for the ceiling and pull your arms gently up to give your muscles and blood vessels a slight tug.
  • Boost your circulatory system by adding foods high in B6 to your diet. Avocados, eggs, whole wheat, bananas and peanuts are just some of the foods rich in B vitamins, and B vitamins are good for your blood.

If you’re already feeling some early symptoms and your doctor approves, try wearing a splint at night while you sleep. If the pain continues to worsen, you may need to wear it during the day too. You may have to learn how to type while wearing it.

A custom-made splint may help. If all else fails, you may need to have surgery. At that point, we hope you have a good transcriber or a voice recognition program to type for you!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

What’s the Difference Between Good Content and Bad Content?

What Makes Good Website Content Effective?

What makes good website content is it works on multiple platforms

Consider: does this question keep you up at night? Do you wonder how your website content measures up? We’ve written about this topic before in What Is Good Content? But that article was more like a hands-on how-to with specific tips and general guidelines.

This article, in contrast, describes the actual attributes of what makes good website content. You need to know the destination before you step onto the path. As George Harrison sang, “If you don’t know where you’re going, any road will take you there.” But that’s not how you arrive at good website content.

What Bad Website Content Looks Like

To learn what makes good website content, you first have to learn to recognize bad website content. Then the difference becomes as clear as the finest crystal. Based on the numerous examples that are unfortunately still live on the internet, bad website content:

  • Tries to sell visitors products or services before building any trust
  • Jabbers on and on about what the business does and how great it is without proof
  • Works hard to connect to too many different audiences at the same time
  • Uses words like “I,” “we” and “our,” without once saying anything about “you”
  • Relies on too little content, just photos or videos, or provides huge blocks of dense text

Competition for eyeballs is fierce. Attention spans are short. If your website doesn’t serve your visitors, your visitors won’t stick around long enough to learn what makes your company great.

Design helps what makes good website content

What Makes Good Website Content

Effective website content, on the other hand, does certain things very well. Regardless of the website design you use — although a modern design supports the content and tells readers that you keep up to date with IT trends — what makes good website content is that it:

  • Identifies its audience right away
  • Answers questions that people are asking or searching for
  • Builds rapport by providing valuable information for free
  • Builds trust by doing what it says it will do — the opposite of “clickbait”
  • Solves a problem its visitors have or have had
  • Uses engaging language that’s directed outwardly, toward your visitors

You have to put some thought into your website content. It’s not the same as writing a brochure. Your website may be your digital storefront, open 24 hours a day, but if all you’re touting are your sales, you’ll become known for being different because you’re cheap. Is that your competitive advantage? Sure, it works for WalMart, but is that really your business model? Is that model you’re trying to follow?

Your Website Isn’t About Your Company

As counterintuitive as it seems, your website doesn’t serve your company; it has to serve your audience, your visitors. A book without readers ultimately fails. A business without customers must also. Your customers keep you in business, so honor them by gearing your website to their needs, their questions and their priorities.

That, in a nutshell, is the essence of what makes good website content. You can measure website traffic and conversion rates until you’re blue. Instead, examine your website from your visitors’ point of view. And then ask yourself if it satisfies the criteria above for good content.


And when you’re ready to make an adjustment toward a website that not only attracts new visitors, but also converts those visitors into new customers, contact Ray Access. With world renowned quality at affordable prices, Ray Access delivers content that’s not only thoroughly researched and guaranteed original, but is also professionally edited, often multiple times.

Nutrition for Writers

Brain Food Helps Fuel Your Creative Juices

Coffee isn't brain food

Coffee isn’t brain food; don’t rely on it to spark your creativity.

Every day, we’re bombarded with advice about what we need to put in our bodies to become:

  • A better athlete
  • A more efficient worker
  • Safe from outside influences
  • A growing teen
  • An aging senior
  • A healthy middle-aged anybody

But you barely see any advice for what brain food and nutrition can help you better use your noggin to be more creative, think outside the common areas of the park or tap into hidden sources of inspiration. The mind/body connection has clearly been defined and proven beyond any reasonable doubt. Yet creativity and inspiration still too often get left primarily to the unseen, mysterious realms of spirituality and/or religion.

Brain Food for Thought

While new technology or updated apps on all your devices might make them smarter, they actually do little for your own brain. In fact, the internet, Google and all other higher forms of the internet of things (IoT) has indeed given humans the ability to find, extract and process information quicker than ever – in effect, making us smarter. But rarely can technology and its spurious offspring act as brain food for higher levels of thinking – like art, prose and music.

Instead, consider relying on the research that does inform the human brain to produce effectively and efficiently. In other words, eat more brain food, and you can become more creative. Some of the best foods for higher thinking include:

  • Dark chocolate. A cup of dark hot chocolate provides more antioxidants than green tea or red wine, two other common sources of drinkable brain food.
  • Broccoli. A natural source of vitamin K, broccoli plays a huge role in blood coagulation in your brain, which keeps the blood and fat in your brain modulated, balanced and stress-free.
  • Eggs. This is your brain on eggs: smoothly operating as ideas fire off one after another. Eggs are a good source of the neurotransmitter acetylcholine that helps cells in your brain communicate with one another. It also fosters a better memory.
  • Fish. The omega-3 fatty acids contained in fish – like salmon, mackerel and tuna – act like weights for building your creative muscles. As far as brain food goes, these little fatty acids are hard to beat.
  • Blueberries. Now this is one all-around powerful brain food. It should fill your freezer and fruit basket every day. Not only are blueberries a superb source of antioxidants, they also boost the production of good sugar, or glucose, in the body. And since your brain can’t store glucose for later use, like fat or muscles in other parts of your body, your brain needs a constant supply to keep it fresh and healthily creative so it can spin out new ideas.
Blueberries are brain food

Blueberries are amazing brain food!

Supplementing Bad Food with Brain Food

One of the biggest zappers in terms of healthy nutrition is processed food, which also contains harmful chemicals that only work to derail concentration, creativity and constructive ideas. Ideally, every working writer needs fresh, organic live foods that haven’t been processed. Even if you’re just noodling around on the keyboard and haven’t yet decided whether to publish or not, beware of processed food. It’s not your best source of nourishment.

So you say you can’t afford fresh fruits and veggies every day? So you’re not a very cook? You’re the type of writer who gets started on a project and forgets to stop and eat? If you can’t make a daily habit of consuming fresh, wholesome brain food, you can make up for your lack of nutrients with supplements designed just for this purpose.

Talk to your doctor, though, before starting on a regimen of supplements. Some of them may counteract other medications you may be taking. Some supplements even require oversight by a medical professional if you have any medical conditions or plan on taking huge doses to counteract an imbalance.

Brain Food Musts

It’s always better to get most of your brain food from actual real food, but when you can’t, supplements can take up some of the slack, as long as you don’t overdo it or go against your doctor’s recommendations. But every day, make sure you consume sufficient amounts of:

  • Antioxidants. These nutrients are important for reducing and even eliminating inflammation. Brain cells are particularly susceptible to damage from oxidation and free radicals. In addition to boosting your brain’s cognitive functions, antioxidants also slow down the aging process. Early research suggests they may even reduce your chances of developing Alzheimer’s or dementia. Get your daily dose of antioxidants from supplements like vitamins A, C and E.
  • Fat. Yes, fat. It’s not necessarily a put-down when someone calls you a “fat-head.” Dietary fat is an essential brain food, as the organ is made up of nearly 60 percent fat. And not only does healthy fat serve as exceptional brain food, it makes you happier too. Inadequate dietary fat consumption is tied to depression. Fish oil supplements may be the best source of fat supplementation when you can’t get your fill of fish, nuts, olives or avocados.
  • Protein. Those neurotransmitters that thrive on eggs every day are primarily made of proteins. They’re responsible for your mood too, as well as moderating sleep and addictive cravings, more things that can get in the way of your creative production. A heap of protein powder might suffice on days that you can’t consume enough eggs, meat or dairy.
  • B Vitamins. In particular, a deficiency in vitamin B-12 leads to a condition called brain fog that definitely will interfere with your writing. But all B vitamins are good for you in the right doses.
  • Vitamin D. While your body and brain need a daily dose of all essential vitamins and minerals, a lack of B-12 and vitamin D are most common because it isn’t easy to get your daily dosages from food. And too many people, especially writers, don’t spend enough time in the sun to get enough of this brain boosting nutrient. Vitamin D is often referred to as the happy vitamin for its ability to improve your mood and your memory.

When all is said and done, it’s really just common sense that dictates anyone’s diet. But unlike steel workers and aerobics teachers who burn enough calories in a day so they can get all the nutrition they need from food without gaining weight, sedentary writers need to watch their caloric intake. And fat writers aren’t as productive either, since they have other medical issues that too often short-circuit their creativity.

So, feed your brain with healthy brain food meant for Pulitzer Prize-winning writers – and all the rest of us. And keep your brain exercised by writing every day. A good diet and exercise: the keys to good health and creative success!


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

What to Look for in a Web Agency

The Best Web Agencies in 2018 Fit Your Needs

When it comes to your website, turn to a professional. It doesn’t matter if you need help building your website, revamping your site or improving your internet presence. But unless you’re in the web development industry, you may have difficulty figuring out what makes the best web agencies in 2018 rise to the top. Even if you work in the field, it’s still a chore.

Find the best web agencies in 2018 with help from Ray Access

While interviewing potential web developers, remember that professionals tend to specialize. You may need to talk to a website design firm, a website developer or a company that specializes in search engine optimization (also known as SEO). Some of the best web agencies in 2018 offer all those services under one roof, but that may not be the best fit for you.

Finding the Right Agency

Ray Access has been seeking to partner with web agencies to offer our services to them and their clients. As a result, we’ve done a lot of the research you need to do to find the best web agencies in 2018 for your needs. Here’s what you need to know:

  • Full-Service or Specialty. The type of agency you need depends on what you’re looking for:
    • If you want to rebrand your company, you may want to start there before thinking about a website.
    • If you want to scrap your existing website and relaunch with a new one, look for a full-service agency that offers design, development, content and marketing.
    • If all you want is to market your website, find several that specialize in SEO and interview them to find the best match.
  • Big or Small. Big firms may offer more services than smaller agencies. But smaller firms provide personalized service and more flexibility. The best web agencies in 2018 work with you to deliver whatever it is you need, no more and no less.
  • Communication. Find a firm that listens to your goals. That’s a sure sign you’ll end up with a product (your new website) and services (design, content and marketing) that satisfy you.
  • One Shot or Repetitive Work. Some creative firms, including the best web agencies in 2018, give you options when delivering their services:
    • Web design firms give you different designs to choose from or different color palettes to match your goals.
    • Content writers often provide a free revision to better target the tone and style you want to portray.
    • Online photographers take a lot of pictures to find the one you like best.
    • Web developers, however, may only build your website once. Changes may cost extra.
  • Price. Some agencies may charge you an arm and a leg to build your website, and if you don’t know what you’re getting, it may seem reasonable. That’s the value of shopping around and getting several quotes before you enter into an agreement. Tips to make sure you keep your costs in order include:
    • Have a budget in mind. If it’s unrealistic, the agencies you contact will tell you, and you’ll have to reassess what you need and what you can afford.
    • Weigh the price with their promises and the feeling you get from them. Ask for references and referrals and then call them. Every reputable company can put you in touch with past clients.
    • Be clear about your goals and ask about alternatives. Some services are more expensive than others. If you want monthly help to market your website and your company, for example, it can run into the thousands of dollars, whereas publishing a weekly blog on your website may be minimal.
    • Ask for a contract. To avoid escalating fees and add-on charges, know what’s included when you sign an agreement.

Do Your Homework

No matter what you’re looking for or how much you have to spend, you must do some research even before you start talking to agencies. The best web agencies in 2018 love talking to potential clients who are knowledgeable about what a web agency can and can’t do. Talk to more experienced small business owners who’ve already gone through this phase to get a general idea of what you may need and its market value.

And ultimately, make sure you end up with what you want – a website that’s working for your business. It should look good (and be reasonably modern). It must function seamlessly and respond quickly, with compelling images and engaging content. It should, ideally, get visitors to contact you.

If you want a referral from the best online content firm in the world (aka Ray Access), contact us and we’ll give you the names of some reputable agencies. The best web agencies in 2018 are the ones that deliver what you want, for the price you expect and by the deadline you’ve agreed to. And remember that Ray Access is the leader in providing the words for your blogs and website that empower your business.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Writing for Fun and Profit

Consider Both When You’re Writing for Fun

writing for profit can be like writing for fun

Whether you’re writing for fun or writing for profit, following the same simple principles helps you go further in your literary endeavors. All writing should be designed to be read. It doesn’t matter whether you’re:

  • Writing for profit, hoping to get more work from freelance efforts
  • Already on staff as a professional writer
  • Just writing for fun because you enjoy the process

Writing that isn’t read is like a painting kept in an attic or a new dress left on its hangar – what’s the point? Just as a goal without a plan is just a wish, so writing that isn’t read is lost seed on infertile ground.

Writing for Fun vs. Writing for Personal Use

To be clear, writing for fun doesn’t include journals or diaries. First of all, those kinds of musings typically aren’t written to be read by anyone else. Instead, personal writing meant for your eyes only is a therapeutic process, best left to yourself or your therapist.

Letter writing – designed to be read by only one other person, including love letters, letters of apology and notes serving as reminders – may be called writing for fun if you get a kick out of doing it. It’s kind of a lost art today, but if you write to your recipient on a regular basis, maybe that’s a fun exercise for you. But again, that’s not the kind of writing for fun this article addresses.

Don’t Look Now!

The best kind of writing for fun is the kind that too many writers believe is not suited for others’ eyes. For example, if you’ve jotted down a short story in your spare time, but are worried what friends, family or even strangers may think of you – in other words, if you’re afraid of criticism – then you should reveal it immediately. Announce its existence and don’t hold back!

Just as the journalist braves the insensitive red pen of the editor and the novelist cringes when her editor calls, you must learn to accept constructive criticism with a fearless heart and an optimistic grin. It’s not just the best way to grow your talent, it’s the only way. By allowing others to read their work, professionals become better writers. You will too.

You may tell yourself you’re just writing for fun, but writing truly is a serious business. You need some skill, certainly, but becoming a writer, even if for fun, takes work. Some would even go so far as to say that a writer who doesn’t share her talent is no better than a person who can’t write at all. Don’t let that describe you.

Writing for Profit Isn’t Always Fun

Professional writers often express extreme envy and outrage at the thought of writers writing just for fun. Real writers, they believe, write. Every day. And they post or publish their writing; they don’t keep it to themselves. Professional writers have to meet their boss’ expectations, even if they’re writing:

  • Blog posts
  • Website pages
  • Novels
  • Magazine articles
  • Newspaper stories
  • Press releases
  • Marketing brochures

“What I wouldn’t give to be able to write what I want to write and be damned if anyone bothers to pay for it!” That’s a common lament among those who write for profit. Yes, even novelists have publishers and a public to please. It’s often enough to take all the fun out of the job.

Marry Writing for Fun with Writing for Profit

The best of both worlds involves taking bits and pieces from each and creating a writer’s life few ever get the chance to enjoy. Perhaps when talented writers overcome the fear of rejection or ridicule and relegate their inner critic to a back room with the door locked, more great writing will be published. Don’t let those voices in your head stop you. Write to be read!

On the other hand, talent may emerge from professional writers who spent a lifetime writing for profit. When those writers retire, the skills learned from writing for profit get turned into writing for fun. Or maybe even someone like you will finally allow the world to see your writing. Once you stop kidding yourself that you’re only writing for fun, put it – and your talent – to the test. Submit your work. Encourage people to read it. Embrace your inner writer.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

How to Become an Editor (Part 3)

The Nuts and Bolts, Tips and Tricks of Editing

See Part 1 of this series to understand why editing plays such a vital role in the writing process. Good writing, after all, is basically good editing – even though editors get so little of the glory.

See Part 2 of this series to get a glimpse of the various roles an editor plays in the formation of everything from a blog post to a full-blown novel. Choose one or all of the roles.

How Do You Become an Editor?

Now that you have a number of reasons to become an editor and you know the various levels of editing, it’s time to discuss some of the nitty-gritty details. Like writing, editing is a craft you can learn best by doing.

To become an editor, find a mentor

A few journalism programs still exist in universities around the country, though most don’t have a course of study dedicated to becoming an editor. The best way, and one that most professional editors find works extremely well, is to find a mentor, someone willing to:

  • Teach you how to edit
  • Coach you for a period of time or through a specific project
  • Evaluate your work honestly
  • Continue to be available when you have questions or just need one more set of eyes

Getting Down and Dirty

Books on the topic help you learn many of the basics when you want to become an editor. They certainly guide your work, teaching you how to proof content for correct grammar and an appropriate style for the particular piece you’re working on. But there’s nothing like getting your hands dirty with a piece of writing.

Every project you edit is going to be a little different because every writer has different strengths and weaknesses. Some problems you may come up against include:

  • Writers who tend to use the same words over and over
  • Writers who go off on tangents that don’t support the primary purpose of the project
  • Foreign writers who aren’t familiar with connotations, contractions or colloquialisms
  • Writers who use too much alliteration
  • Writers who fall in love with every word they’ve written

Dealing with Writers

When you become an editor, you work directly with writers. You have to know how to appease them, speak to them and even coddle them. Some writers are easy to work with; they’re eager for advice to make their writing better. Others fight every step of the way.

One approach is to offer suggestions, giving the writer the final say in every decision. For this approach, using Track Changes (in MS Word), Suggestions (in Google docs) or a similar software tool allows you to leave a trail of changes that the writer can follow. The writer, when reviewing the edited work, decides whether to accept each change or not.

This isn’t always easy. You wanted to become an editor to make writing projects better. But just as writers have to let go of their words, sometimes you have to let go of your corrections. Making suggestions instead of hard edits also means more work for you, since you have to justify every major change.

Stating Your Case

Some of your edits are likely to be like no-brainers: poor word choice, incorrect grammar and leaps of logic that seem to come out of the blue. It’s your job to make sure the writer recognizes that your change makes the writing better. You can:

  • Leave comments.
  • Make notes.
  • Be clear about why you made the change or why you requested a revision.
  • Suggest ways to fix a problem – providing choices usually gives the writer something to grab onto.

Notes and comments may be the most meaningful, as you can fully explain an issue and provide suggestions for fixing it. You can leave comments no matter what type of technology or tool you use. Even if you’re editing with a red pen, leaving a comment helps you state your case for a change. It is, after all, the reason you chose to become an editor: to educate and ameliorate.

Manipulating Style

When you work with a good writer, most of your edits may come by way of stylistic changes. The most difficult task in writing is connecting with readers – especially in rhetorical writing, where the goal is to persuade readers to consider or take action on a specific topic. The best way to do that is to speak their language.

That’s why editors, like writers, must recognize what drives their intended audience. In this role, you represent the reader; you’re their first and last spokesperson – if you don’t stand up for them, no one else will. This is where editors can really shine. This is where the red pen is mightier than a pair of scissors.

A piece of writing has to be clear, concise and engaging to win over readers. Is it? Does it work? It’s up to you to determine. After all, when you’ve become an editor, you are the expert.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.