Protecting Your Business’ Reputation Online

by Mark Bloom | Mar 20, 2013 | Content Provider

How to Protect Your Business’ Good Name

Recently, we came across a blog post by Rich Gorman on Tamar Weinberg’s blog, and we thought it an apt topic to share with you. Ray Access is a content provider. As such, we encourage our clients to post new content on their websites no less frequently than every week. This influx of fresh, relevant content attracts visitors, establishes your authority, and (as a cool consequence) improves the page rank of your website.

So, we are involved in the world of SEO (search engine optimization) only in a tangential way. We don’t claim to be SEO experts, although we are involved in improving a website’s SEO through our work. We like to keep abreast of the industry, though, which means we do a lot of reading.

In Gorman’s article, he writes about what to do when your website or your company is fairly or unfairly given a poor online review. Just as your blog posts are always available and never go out of print, so a bad review is potentially always available. As Gorman says:

“A sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant. It just takes one bad review.”

So what can you do? Gorman frames the issue:

“The obvious question, then, is how you can defend yourself. It goes without saying that you can’t exactly coerce people into giving you positive reviews, and you can’t get people to stop leaving reviews altogether. A bad review could appear at any moment; there’s nothing you can do to prevent it, or to erase it. What you can do is ensure that it’s never seen by anyone.”

In other words, if you post content that floods the search engines, that comment is liable to end up on Page 4 of the search results, where almost no one will find it. That’s where we come in. Ray Access provides content — whether you need it fast to defend your company’s reputation or whether you are just starting to build your brand. A continual flow of useful content works for you on many levels.

Click here for the complete article or go to: www.techipedia.com/2012/bad-reviews/.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Why You Want High Search Rankings

by Elle Ray | Mar 7, 2013 | Content Marketing

Why Your Page Rank Matters to Your Business

Creating a website can be cheaper than printing tons of brochures… and it doesn’t destroy any trees. You can update your website much easier than you can update your brochure, too. Best of all, you can save on mailing costs. Instead of mailing your brochure to customers and potential customers, you can email, text, chat, or post your website address (or URL) to whomever you want in any number of different ways. You can even put your URL on your car doors. Try doing that with a brochure.

The question is: Are websites more effective than brochures?

In this day and age, you can be confident that nearly everyone is online or can get online (thank you public libraries). If someone has your URL and wants to visit your website, they can. They don’t need your four-color tri-fold. All they need is your URL scribbled on a cocktail napkin or printed on a business card. Of course, reaching your potential customers can still present a challenge — and that’s where search engines and page rank come in.

Make Your Message Count

Websites can do so much more than brochures as marketing tools, if you play them correctly. Websites never wear out. They are online 24/7. Your website serves as an advertisement for your company when customers look for your products or services. How can it fail?

Your website only works if your customers can find it. We’re not talking about cryptic URLs, which can be a problem. We’re talking about finding your site through an Internet search. Chances are good that people will find your website, but only if it comes up on the first or second page of a search result. That’s considered a high search ranking, with the first page being the ideal, the “Holy Grail” of all business websites. If your website doesn’t appear until page three or four — or worse — forget about it and keep passing out your business cards and brochures … because that’s the only way customers will find their way to your site.

The Puzzle of Internet Searches

The Internet is fast and convenient — and that’s what people have come to expect. Internet users aren’t accustomed to wading through page after page of entries on Google or Bing. They want instant gratification. If they search for buggy whips, they’ll visit a site that comes up on the first page. They might shop around, visit one or two sites for comparison, but more often than not, they’ll buy from the first site they hit. If your buggy whip company isn’t listed until page three, you’re out of luck and out of a customer. And not that many people are buying buggy whips these days.

No matter how slick your site, regardless of how low your prices are, if you can’t get your website to be listed on the first or second page of an organic search — meaning based on a phrase naturally entered by someone looking for something on the Internet — your site might as well be invisible. In fact, it is.

When a person uses a search engine like Google or Bing, it begins an intricate process that weighs complex algorithms, paid advertisements, and many, many other factors to deliver the results — and the order in which they’re posted — in mere seconds. Worse, this process is subject to change without warning.

Solving the Search Engine Puzzle

You can hire a team of Internet marketing specialists, called SEO (or search engine optimization) experts to help you rank higher on Internet searches. They understand the intricacies and can advise you on different strategies for getting the best results. These strategies often work, over time, but SEO experts are expensive and often work for large companies who have large marketing departments.

Alternately, you can take matters into your own hands and play the same game. Learn as much as you can. Spend the time tweaking your website to find the magic bullet that jumps your website to the top of the charts, so to speak. But be forewarned: this is a time-consuming venture.

Fortunately, there is a real solution. Not surprisingly, it involves us.

How Search Engines Work: A Primer

Search engines ultimately want to deliver to their customers a list of websites that most likely help, websites most likely to contain the information, products, or services the person is searching for. Search engines are looking for sites with clear content, consistent and relevant information, and useful copy. In other words, they’re looking for websites that are clear and easy to understand. These are the sites most likely to deliver whatever it is the user is seeking, even if it’s buggy whips.

The complex algorithms the search engines use are merely ways to try to find those clear sites. Your website can be one of them. It starts with clear text on your site, with the right words and good images on each page. It continues with a constant stream of new material, delivered over time.

Why is new content important? Search engines troll the Internet for fresh content all the time, to keep its “index” up to date. If your website is static, search engines will never have a reason to check back, driving your site lower and lower in rank. If your website continues to deliver good, useful information week after week, it will naturally rise in rank, not to mention get readers involved and result in links from other sites.

So don’t go to all the trouble of creating a new website if you’re only going to use it as an electronic calling card. Instead, take advantage of the marketing power of search engines and drive new visitors to your site. Post new content on your site daily or at least weekly. That’s one of the keys to driving your page rank higher.

If you don’t have time to write new stuff every day — because you’re also trying to run your business — then contact Ray Access. That’s what we do.

What’s the Best Way to Raise My Page Rank?

by Mark Bloom | Mar 2, 2013 | Content Marketing

How to Get Ranked Higher for Search Results

This is the question on every business-owner’s mind. If a company has a website — and what serious company, no matter how small, doesn’t? — the visibility of that website becomes a major concern.

When a business thinks about ways to grow — ways to advertise its products or services, and ways to attract new customers — a new hot website seems like a no-brainer. It’s the old “If you build it, they will come” philosophy. In reality, however, the world doesn’t work that way.

So, after an initial push to launch the website, it just sits there. All optimism soon fades. The site is written off as a loss.

It doesn’t have to be that way, of course. Building the site is just the first step. There are ways to nudge the search page listing toward the top (aka, increasing the page rank of the website, getting more potential customers to look at your site, and then turning them into clients).

Build It the Right Way

We recently took a seminar put on by Chris Kaminski of Lone Bird Studio. He’s been in marketing for 30+ years and in the website end of it for 13+ years. He knows of what he speaks.

Chris ran through a litany of proper ways to build and code a website. Part of the trick is to develop and employ the right keywords, not only for your business, but for each page of the website. Everything has to be relevant, and every keyword has to match.

But That’s Not Enough

The really interesting thing about the seminar, however, was what Chris had to say about the key elements of the keyword use (and we’re paraphrasing here): “Stuffing keywords into text on the page no longer works. In fact, it may work against you. The copy has to flow naturally.”

To put that in layman’s terms, he said, “Search engines today are content-driven… It’s all about the quality of the content.”

What It’s About

This confirms what Ray Access has repeated here many times: the best way to raise your page rank is to provide quality content — useful and relevant information — to your website continually over time. It’s the best way to attract visitors, establish your authority, and yes, move your listing up on the search pages. Find out how Ray Access can help your website’s page rank.

Having your website rank higher based on the site’s content is not only the most effective way to do it, but it’s also the cheapest way to do it. There’s also a term for it: it’s called organic. Organic means that you’re putting the time into your website to add value. Search engines, regardless of the current algorithm for determining rank, will always be attracted to organic value. Or as Chris put it: “Organic buzz rarely comes without quality content.”

Always Edit Before Publishing

by Elle Ray | Feb 13, 2013 | Editing

Editing Your Content and What It Means to You

What does it mean to edit a piece of writing? Let’s look at an example.

Joanne is a small business owner. Her business is called Bits & Pieces. She sells automobile accessories, everything from steering wheel covers to custom hubcaps. She’s excited about her growing business and has just launched a new website.

While she has employees to do the nuts and bolts work of finding or making items and then selling them, she’s been reluctant to hire someone solely for the purpose of marketing. So she hired a friend to build the website and wrote all the text herself, often staying up late at night to finish.

So she’s appalled, when browsing the new site, to see on the About page that she’s misspelled her company name. Worst than that, she used a “T” instead of a “B.” As she hurriedly places a call to her friend for a quick fix, she wonders what other errors are lurking on the site and what kinds of backlash they may cause.

How Editing Can Help

At its most basic, editing is simply getting another set of eyes to look over any writing before it’s published — online or in hard copy. Mistakes like the one described above are caught before they become a nuisance… or an embarrassment.

Effective editing goes beyond simple proofreading, as it well should. Editors fix grammatical and spelling mistakes, true, but they also make writing stronger, clearer, and shorter, which is most important to your online audience.

A good editor rearranges the thoughts on the page to make your case more persuasive. A good editor finds the perfect word or phrase to replace ho-hum writing. A good editor makes your prose come to life.

Ray Access Does the Hard Part

Too often, in our vast experience, we’ve seen business owners get discouraged by the writing process and stop blogging. This is a missed opportunity. A regular blogging practice on your company website can attract an audience, get your company noticed, drive up the website’s page rank, and establish you as an authority in your field.

But business owners aren’t necessarily writers. It may not be where your passion lies. But it is exactly where our passion lies. Let Ray Access tackle the blogging for you. Your company will still reap the benefits, and you’ll have more time to devote to the things you do best.

Ray Access has helped many companies increase their bottom lines. Our rates are surprisingly affordable, and you’ll start to see results in the first year. Don’t miss an opportunity to grow your business online.

Content Is King

by Mark Bloom | Feb 7, 2013 | Website Content

Your Website Content Will Reign During 2013

Most of you know that we’ve repeated our belief that content is king to our friends, our business associates, and of course, our clients. In fact, we’ll tell anyone, including you.

The best way to gain exposure on the Internet is to provide good, informative content on your website, delivered consistently over time. Good quality content is the absolute best way to reach your marketing goals and to establish your company as an authority in your field.

You may think we say this because we’re Ray Access and we’re in the business of providing content, but you’d be wrong. We say it because it’s true, and we’re not the only ones to assert it. We follow the trends of the online marketing industry, and we’ve found marketing experts, trendsetters, and bloggers who agree with us.

While we’re not privy to whatever Google or Bing has in store for the future of search engines, we believe sincerely that good writing and useful information will win in the end.

Keywords will always have value and backlinks work for now, but search engines keep refining their criteria. It always comes back to quality content, delivered consistently. Now others are confirming what we already knew. eMarketer.com recently wrote that content is the number 1 marketing priority for 2013, overtaking the focus on social media.

Getting on social media has been an industry mantra for the past several years, but eMarketer.com stated that “companies understand social media’s potential value in engaging customers and generating leads, but are having trouble developing effective methods of measuring return on investment.”

In other words, an actual visit to your website has value; a “like” really doesn’t. And even when you do develop a healthy social media presence, what are you going to give your followers? You’ve got to give them reasons — new reasons every day — to keep coming back for a visit. It’s your content that not only lures them in the first place, but keeps them coming back until you become a household word.

“Follow Your Bliss”

by Mark Bloom | Jan 21, 2013 | Announcement

Mark Bloom Recently Edits a Published Book

Joseph Campbell’s Wisdom Hits Close to Home

Two Asheville locals “follow their bliss” to create an unusual yet meaningful book.

“Follow your bliss and the universe will open doors where there were only walls.” – Joseph Campbell (1904–1987)

Mark edits fiction and nonfiction books

Mark Bloom and Linda Ray follow their bliss as the duo behind Ray Access. But both find other outlets for their creative and professional passions. For Mark, editing books (fiction and nonfiction) allows him to focus all his talent on a goal with two parts: helping an author create a marketable work and improving the author’s skill set.

Asheville author Dielle Ciesco took the words of mythologist Joseph Campbell to heart and started writing. Mark gave her words the heartbeat needed to make them come alive. By following their bliss, the two created a book that was accepted by the first publisher it was presented to. The results are apparent in the work, The Unknown Mother: A Magical Walk with the Goddess of Sound, published this month (January 2013) by Roundfire Books (ISBN: 978-1780996318).

The book personifies the kind of collaboration that makes Asheville a unique and thriving arts community. A vocal activist, healer, and teacher, Ciesco’s book is based on a lifetime exploring the mysteries and subtleties of the power of voice, the meaning of words, and the properties of sound. But writing the book became a journey in itself.

Ciesco at first tried to write an educational book to capture all the archaic research and practical experience she had acquired. After struggling with it for years, she had a brainstorm to turn the information into a novel.

“The book took on a life of its own,” Ciesco says. But the change to fiction also led to new challenges. Novels from unknown writers aren’t the easiest to get published. “I knew I had to present a very clean package and was willing to invest in that,” she says.

To realize her bliss in print, she turned to Asheville editor Mark Bloom, who does work for Ray Access, a local web content provider. Bloom’s passion lies in editing. His bliss led him through many careers, all involving the written word, including a stint editing at Lark Books.

“Working with Mark was easy,” Ciesco says. “He would take a sentence or paragraph and make it say exactly what I wanted with precision and flow. He had some really great ideas that made the book better.” When asked about the collaboration, she admits, “I really had no idea how deep the editing process could go. Mark made sure the story was unified and was a big support in making my characters more interesting.”

The book represents Ciesco’s life work, which is far from complete. “Going through the editing process has definitely made me a better writer,” she says. “I really internalized the things I learned from Mark, and that’s going into my second book right off the bat.”

About Dielle Ciesco: Dielle specializes in the transformational power of the voice to heal and connect us with our own Divinity. With over 18 years experience as a performer and healing facilitator, she teaches, writes, sings, creates art, and helps clients. Contact her at info at thevoiceoflife.com.

About Mark Bloom: A professional writer since 1989, Mark has contributed to five published books. As an editor, he loves guiding authors to improve their work and their skills. He has a number of projects in various stages of development. Contact him at mark at rayaccess.com.

No BS: Communicate with Confidence

by Elle Ray | Jan 17, 2013 | Communication

Be Confident Whenever You Speak to Others

How you feel directly influences how well you communicate. We can all appreciate, for example, how impossible it is to hide intense feelings of anger or sadness when trying to talk to clients, bosses, or even a loved one. Similarly, your level of confidence shows through as well.

Your confidence shines through your words and actions

Ideally, before you speak, you should consider what you’re going to say and how you’re going to broach the subject. You should also be sure you have your facts right. Add to the mix how you feel about yourself, which we’ve just explained colors your words, and you have a virtual booklet to read before ever get to open your mouth. If every person was this thoughtful before speaking, the world would know no war and few arguments.

In the realistic world, we all take shortcuts. Every chance we get. Open mouth, insert foot, close mouth. Repeat. If your goal is to communicate clearly, though, you must understand both the internal and the external forces that direct not only the words you speak but the tone of your voice.

Examples in Confidence

Here’s a real-world example. Let’s say you’ve studied the latest Facebook changes for your company. In a meeting the next day, the boss asks for your input on how to best use the social networking site to market your product or services. You realize all eyes will be on you, and the thought terrifies you because you feel self-conscious about your teeth or your weight. When you do finally speak, you keep your eyes on the table in front of you while your voice stays a low mumble. Do you think your boss is going to give your suggestions much credence? Can you imagine them promoting you to a top marketing position? No to both questions.

Here’s another example. Imagine you meant to spend the previous evening on Facebook checking out the latest developments, knowing the meeting was approaching, but you got caught up in a chat with an old high school buddy. The next thing you knew, it was midnight, so you shut everything down and went to bed. At the meeting the following day, anxious to make a big impression with the boss, you start spouting off what little you did discover in your “investigation.” When you can’t answer questions from the floor and begin sputtering, your whole charade comes tumbling down. Do you think you made a very good impression? Will they take you seriously next time you have a suggestion for how to improve the company? No to both questions.

Tips for Self-Confidence

Look at your reflection When preparing for a meeting, a party, a networking event, or any gathering with intelligent, important people, start with a little confidence booster. Look directly in the mirror and try to see yourself objectively. Maybe you’ll see that a little blush or hair gel will give you a more polished appearance. Go ahead and add whatever little touches you need to make you feel good about how you look. Then smile at your reflection and tell yourself that you’re ready for the encounter — because no matter who’s in attendance, you got it right!

If your self-confidence is in the toilet for deep-seated reasons that go back to your childhood, consider therapy or a support group. Professional help or support from peers can help you overcome image or confidence issues. No matter how well-versed you are or how much you know about a subject, your words will fall on deaf ears if you don’t believe in yourself and your abilities.

One Final Note

Make sure to get your facts straight. If you ever get caught spouting BS in an effort to impress, your credibility will be shot. Done. Kaput. No matter how good you feel about yourself, keep your mouth closed until you’ve done your homework — all your homework.

A cocky attitude and inaccurate information will likely damage far more than just your presentation. But when you have a solid grasp of the facts and speak without fear or embarrassment, you send a message that you are someone to be taken seriously. Communicate with confidence and put your career on the fast track!

That’s Not What I Meant

by Elle Ray | Jan 10, 2013 | Communication

Here Are Some Communication Shortcomings

Communication. Merriam-Webster defines “communication” as an act of transmitting a message or an exchange of information or opinions. Human interaction hinges on sending, receiving, and reacting to information, whether verbal, written, or sensory. We send messages whether we intend to or not.

Look it up in the dictionary

But are those messages reaching your intended audience in the manner you hope they do? You don’t always know how a person will receive your message because there’s usually a lot going on behind the words that affect your communications.

The main question is: are you sending the messages that you intend to send or are you inadvertently transmitting information that strikes others in a way you didn’t expect? Being clear in our communicative styles is both an art and a skill. It takes a certain finesse to deliver criticism or bad news, for example. Too often, when we talk to another about a failing or offer what we think is constructive advice, we invoke a defensive response. Worse still, we can alienate our family, friends, coworkers, or customers through an inadvertent lack of subtlety. The art of letting a person down gently, expressing your opinion, or delivering a critical report is a skill that you can learn, but your education starts not in the classroom, but in your heart and mind.

By taking a quick inventory every morning, you can get in touch with your true nature and the mood that most likely drives your interactions each day. If you’re like most people, that mood varies from day to day. For example, days that you wake up feeling fresh and excited about the tasks ahead, knowing full well you’re up to all the challenges and eager to meet them — those days you’ll most likely talk to everyone with positive overtones you don’t have to manufacture. On the other hand, on those self-critical, negative mornings when you’re filled with fear and trepidation, not sure how you’ll manage to get through the burdens you’ve been strapped with — those days probably elicit harsher tones and negative projections on everyone you talk to… even those whom you praise.

Communication is not just about the words you say, it’s also about how you deliver them. More often than not, your mood affects your message more than the actual words that come out of your mouth. Even your memos, emails, letters, and reports can reflect your mood at the time you composed them.

You can learn the skills inherent in communication through a wide range of instruction and practices we’ll discuss in a later post. In the meantime, if you want to make sure you’re getting across the message you intend, let someone else read it before you send it. The writers at Ray Access have a knack for cutting through the moods and attitudes so that your blogs, emails, press releases, and articles are clear and free of emotional overtones. As the writer and speaker, you usually don’t recognize it. We can — and do. Email us at info at rayaccess.com for a preview of editing services that can save you from having to follow up with explanations and embarrassing apologies for sending inaccurate or unintentionally vague communications.

Content Strategy & Why Do You Need It

by Mark Bloom | Nov 6, 2012 | Website Content

What Is a Content Strategy for Your Website?

Having a content strategy simply means planning for the creation, delivery, and maintenance of fresh online content. It’s a process that defines the what, why, how, and when for developing the content you use to market your business. Your content strategy must be a repeatable system that allows you to most effectively take advantage of your website and your presence within the Internet.

Simply put, a content strategy is an plan for communicating with your online audience. While your content strategy usually begins with your website, it certainly shouldn’t end there. To be at all effective, you must embrace all digital methods of communication.

Why Do You Need a Content Strategy?

A content strategy allows you to plan ahead to develop and produce fresh content over time for your online audience. This content, delivered consistently, provides specific and measurable benefits:

Search Engine Optimization: What many SEO experts may not tell you is that Google rates new, relevant website content very high in its super-secret algorithm for ranking. Every time you post new content, search engines find it and index it, which gradually increases your ranking.
Customer Engagement: Fresh content is but one of the many ways online visitors find your website. Continuing to post articles of interest engages your audience, keeping them on your website longer. Studies document that the longer visitors stay on your website, the more likely they will contact you, sign up for more information, or buy your product or service. And the goal of any business website is to turn eyeballs into dollar bills.
Website Visibility: A content strategy allows you to employ every means at your disposal for a single purpose. For example, if you post a blog about a specific topic, you can promote it through your social media accounts. Ultimately, every marketing campaign needs to be coordinated to point your audience to one place and/or encourage them to do a single thing (like go to your website). Thinking out your content goals in advance allows you to spend less time on each campaign while increasing the effectiveness of each.
Business Authority: With each new piece of content you publish (assuming it is professional, useful, and on topic), your company gains credibility and respect. When you write to inform, and not just to sell, you become an authority in your field, which increases the effectiveness of each of the other three points.

What Does a Content Strategy Cover?

Your content strategy should cover everything digital. What do we mean by “everything digital?” Here is a far-from-thorough list of outlets and methods in which you can digitally communicate with your audience (which includes your customers, prospects, vendors, and even fans):

Web page content
Blog posts on your website
Press releases
Email newsletters
Social media outlets, including:
- Facebook
- Twitter
- LinkedIn
- Google+

Note: In this blog post, we focus on content strategy for your website; however, to learn more about the opportunities and challenges presented by social media, download our helpful Social Media DIY document on navigating social media.

Now, focusing on one outlet at a time, determine the following for each:

Who is your specific audience for the outlet (e.g., existing customers or leads)?
What are your goals within the outlet (e.g., finding or serving customers)?
What kind of content should you create or update for each outlet (e.g., white papers or 144-character blurbs)?
How often should you attend or post on that outlet (e.g., monthly or hourly)?
Who will be responsible for creating the content (e.g., your marketing department or a hired gun)?
What is the approval process for posting the content (e.g., editorial review or just initials at the bottom)?
What action do you want readers to take at the end of each post (e.g., visit your website or buy your product/service)?
How can you measure success (e.g., increased sales or website visits)?

While some of the different outlets seem very similar, make sure you carefully examine each to find the subtle differences. For instance, many novices link their Facebook, Twitter, and LinkedIn pages so they only have to post once to multiple outlets. Unfortunately, this is a fairly easy thing to accomplish, even for a novice.

What you may not understand, however, is that these three different outlets cater to three different audiences, and these audiences have three different reasons for participating in each community. Think of how you personally (not professionally) use Facebook, Twitter, and LinkedIn. See the difference? If you don’t provide distinct audiences with the right information in the right way at the right time, you may miss your target market… or worse, alienate the very people you were trying to connect with.

Summing Up

Much like a brand document, once clearly defined, your content strategy becomes a resource that you can and should refer back to regularly. Update it when necessary to ensure that it stays aligned to your goals. If you spend the time, energy, and yes, money to correctly work through this process, you should expect to see a fairly quick increase in website ranking, traffic, and engagement.

You build your community of customers and fans one missive at a time. Make sure they are all on target.

Why You Need a Content Provider

by Elle Ray | Aug 30, 2012 | Content Provider

Ray Access Helps Your Website Stay on Page 1

John and Jayne Public decide to vacation in Asheville. They go online, open a browser to a bookmarked search engine, and type in a phrase like “bed and breakfasts in Asheville.” A page of results lists the most likely choices for the Publics to choose from. Obviously, if a link to your bed and breakfast website appears on the first page of results, the chances of them picking you increases. It’s that simple.

Thanks to the popularity of e-commerce and the maturity of search engines, more and more people are using the Internet to find what they’re looking for. Restaurants. Colleges. Even doctors. The businesses with an active website are more likely to attract these people.

Whether you are a Realtor or a home furnishings store, a plastic surgeon or an architect, a clothing boutique or a dentist, your website can be (and should be) an outreach and marketing tool to bring in more business. If it’s not, you’re wasting your money.

Fresh Content

So how do you get your website onto the first page of search results, especially if you are in a highly competitive field? There are multiple theories and costly formulas that promise to get you there, but while those services can help, the truth is much simpler:

Your website has to attract attention. That doesn’t mean you need bells, whistles, or flashy graphics. What you need is relevant content delivered consistently. What you need is an active website that reaches out to your market and draws them in. That’s what a content provider does.

New content on your site attracts search engines and visitors alike. Fresh content delivers attention, and fresh content is exactly what Ray Access delivers. Blog posts written from your perspective. Press releases written to attract new audiences to your website. Website text that better addresses the needs of your market. These services (and more) can help bring in more business, because:

If you’re ignoring your website, it’s likely ignoring you.”

Contact us to discuss your individual needs. We can put a package together that’s right for you and your budget.

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